Archive for November 2009

Schering-Plough’s $10M Experiment With Digital Out-of-Home

When Schering-Plough was seeking to move $8 million to $10 million of its $372 million TV ad budget into digital out of home, vendors were happy to accommodate.

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Digital Out-of-Home Spend to Hit 3.7B in 2013 – MarketingCharts

Digital out-of-home (DOOH) spending is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, according to a new report from BIA/Kelsey, which confirms that the medium ...

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