Archive for September 2013

Generation Partners in deal with Gannett to spin out digital media …

Founded in 1997, Captivate operates an IP-enabled digital place-based media network with over 10,000 screens across more than 1,000 commercial office buildings in the U.S. and Canada. This partnership will provide ...

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Digital Place-based Ad Revenue Continues Rapid Growth …

Digital place-based ad revenue rose by more than 14.9% for the first half of 2013 versus the same period last year, according to the Digital Place-Based Advertising Association (DPAA), outperforming all other media.

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Digital Place-based Ad Revenue Continues Rapid Growth …

Digital place-based ad revenue rose by more than 14.9% for the first half of 2013 versus the same period last year, according to the Digital Place-Based Advertising Association (DPAA), outperforming all other media.

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Dunnhumby Eyes Data-Driven Retail Startups With Ventures Launch

The investment fund is nothing new – everyone from AOL to Bertelsmann has one -- but in the retail realm, Commerce Ventures has little to no company, and dunnhumby saw a wide-open opportunity. Dunnhumby Ventures ...

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Cognizant Report: Consumers OK With Retail ‘Personalization …

Consumers don't mind sharing personal information with retailers, but they have varying preferences when it comes to the manner in which their data is collected, a new study says. In a survey of 2,500 shoppers in the US and ...

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Ad Retargeting Extends Place-based Digital Out-of-Home …

Ad retargeting is commonly used by online marketers to track your activity based on the theory that if you've looked at a specific item or service online, then your most likely interested, therefore related advertising and offers ...

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Ad Retargeting Extends Place-based Digital Out-of-Home …

Ad retargeting is commonly used by online marketers to track your activity based on the theory that if you've looked at a specific item or service online, then your most likely interested, therefore related advertising and offers ...

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A true DOOH innovation – Media Week (registration)


A true DOOH innovation
Media Week (registration)
You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format ...

With Digital Advertising, Retail is Still The Big Spender – mobileStorm

According to a new report by eMarketer titled “The U.S. Retail Industry 2013: Digital Had Spending Forecast and Key Trends,” the retail industry in the.

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Ocean Outdoor Launches The Grid, UK’s First Nationwide Outdoor …

UNITED KINGDOM — Ocean Outdoor has consolidated their digital out-of-home advertising inventory under a single umbrella called The Grid. The Grid consists of seven large format outdoor digital signage screens in key ...

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