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oOh! Media to Accelerate Digital Place-based Advertising Investment In Education and Retail Venues
AUSTRALIA — oOh! Media, one of the largest digital place-based advertising providers in Australia and New Zealand, will be increasing their presence across New Zealand’s retail and university sectors.
oOh! Media has a significant retail and university footprint across New Zealand with digital place-based networks in Westfield, KIPT (Kiwi Income Property Trust), AMP and other retail holding groups. Shopping centers, such as Sylvia Park and Riccarton; and universities campuses that include the University of Auckland and Victoria University are already in the company’s network portfolio.
“New Zealand is an important market for the oOh! Media and our unmatched retail and university campus advertising solutions place us in a strong position, particularly as marketers look for innovative ways to engage with their audiences,” says Brendon Cook, Chief Executive, oOh! Media.
oOh! Media is focusing on building out its digital place-based infrastructure across New Zealand’s retail and university sectors following Auckland Airport’s decision to give advertising rights to its business to APN Outdoor after 2014.
“We have aggressive growth plans for the New Zealand business, and in addition to continuing selling our Auckland Airport offering through to the end of the 2014, we will be leading the market in innovative and audience led solutions,” added Mr. Cook. “We put in an offer that was commensurate with the opportunity at Auckland Airport and obviously it did not meet their expectation. We wish the winner of the tender well, but welcome the opportunity to invest money, that would otherwise have been needed for the delivery of our Auckland Airport proposal, into aggressively expanding and improving our retail and study offerings.”
Cameron Taylor, oOh! Media’s New Zealand General Manager said the ability to shift the capex from the airport into the other parts of the business would enable it to fast-track delivery of new retail and campus innovations.
“Over the past 18 months, oOh! has invested heavily in our retail and study offerings in the New Zealand market and we will be further expanding these valuable products that give brands the opportunity to target audiences in key away from home environments,” said Mr. Taylor. “We will be accelerating our digital investment over the next 3 years to make these two product offerings even more valuable for advertisers. This will enable New Zealand marketers to drive innovative campaigns such as those we executed in Australia recently such as Google Play, which saw consumers take control of digital panels via a smartphone, Unilever which saw advertising appearances determined by temperature and the successful Virgin Mobile Game of Phones campaign.”