Archive for January 2014

Exceptional 3D To Exhibit At Digital Signage Expo 2014 – DigitalJournal.com


Exceptional 3D To Exhibit At Digital Signage Expo 2014
DigitalJournal.com
Exceptional 3D, the world's leading 3D digital signage solutions provider, today announced that their auto-stereoscopic 3D display technology will be demonstrated at this year's Digital Signage Expo in Las Vegas, NV. The Exceptional 3D digital signage ...

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Exceptional 3D To Exhibit At Digital Signage Expo 2014 – PR Web (press release)


Exceptional 3D To Exhibit At Digital Signage Expo 2014
PR Web (press release)
Exceptional 3D, the world's leading 3D digital signage solutions provider, today announced that their auto-stereoscopic 3D display technology will be demonstrated at this year's Digital Signage Expo in Las Vegas, NV. The Exceptional 3D digital signage ...

and more »

Digital Place-based Advertising To Expand Across New Zealand …

oOh! Media, one of the largest digital place-based advertising providers in Australia and New Zealand, will be increasing their presence across New Zealand's retail and university sectors.

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Digital Place-based Advertising To Expand Across New Zealand’s …

Media, one of the largest digital place-based advertising providers in Australia and New Zealand, will be increasing their presence across New Zealand's retail and university sectors. oOh! Media has a significant retail and ...

Continue reading...

Digital Place-based Advertising To Expand Across New Zealand’s University and Retail Sectors

Digital Place-based Advertising To Expand Across New Zealand’s University and Retail Sectors

oOh! Media to Accelerate Digital Place-based Advertising Investment In Education and Retail Venues

AUSTRALIAoOh! Media, one of the largest digital place-based advertising providers in Australia and New Zealand, will be increasing their presence across New Zealand’s retail and university sectors.

oOh! Media has a significant retail and university footprint across New Zealand with digital place-based networks in Westfield, KIPT (Kiwi Income Property Trust), AMP and other retail holding groups. Shopping centers, such as Sylvia Park and Riccarton; and universities campuses that include the University of Auckland and Victoria University are already in the company’s network portfolio.

“New Zealand is an important market for the oOh! Media and our unmatched retail and university campus advertising solutions place us in a strong position, particularly as marketers look for innovative ways to engage with their audiences,” says Brendon Cook, Chief Executive, oOh! Media.

oOh! Media is focusing on building out its digital place-based infrastructure across New Zealand’s retail and university sectors following Auckland Airport’s decision to give advertising rights to its business to APN Outdoor after 2014.

“We have aggressive growth plans for the New Zealand business, and in addition to continuing selling our Auckland Airport offering through to the end of the 2014, we will be leading the market in innovative and audience led solutions,” added Mr. Cook. “We put in an offer that was commensurate with the opportunity at Auckland Airport and obviously it did not meet their expectation. We wish the winner of the tender well, but welcome the opportunity to invest money, that would otherwise have been needed for the delivery of our Auckland Airport proposal, into aggressively expanding and improving our retail and study offerings.”

oOh! Media to Accelerate Digital Place-based Advertising Investment In Education and Retail Venues

Cameron Taylor, oOh! Media’s New Zealand General Manager said the ability to shift the capex from the airport into the other parts of the business would enable it to fast-track delivery of new retail and campus innovations.

“Over the past 18 months, oOh! has invested heavily in our retail and study offerings in the New Zealand market and we will be further expanding these valuable products that give brands the opportunity to target audiences in key away from home environments,” said Mr. Taylor. “We will be accelerating our digital investment over the next 3 years to make these two product offerings even more valuable for advertisers. This will enable New Zealand marketers to drive innovative campaigns such as those we executed in Australia recently such as Google Play, which saw consumers take control of digital panels via a smartphone, Unilever which saw advertising appearances determined by temperature and the successful Virgin Mobile Game of Phones campaign.”

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report just released by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

  • Challenges in buying digital place-based media
  • Insight into programmatic initiatives aimed at making transactions easier
  • Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Digital Place-based Advertising To Expand Across New Zealand’s University and Retail Sectors appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Baanto Unleashes ShadowSense(TM) “LightSpeed” Touchscreen Solutions at … – SYS-CON Media (press release)


Baanto Unleashes ShadowSense(TM) "LightSpeed" Touchscreen Solutions at ...
SYS-CON Media (press release)
... Expo (DSE). Baanto(TM) is demonstrating the newest and highest performance ShadowSense touchscreen products targeted at Digital out of Home (DOOH), Interactive Digital Signage, Education, Corporate, and Engineering & Design applications.

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Baanto Unleashes ShadowSense(TM) “LightSpeed” Touchscreen Solutions at … – Marketwired (press release)


Baanto Unleashes ShadowSense(TM) "LightSpeed" Touchscreen Solutions at ...
Marketwired (press release)
Baanto™ is demonstrating the newest and highest performance ShadowSense touchscreen products targeted at Digital out of Home (DOOH), Interactive Digital Signage, Education, Corporate, and Engineering & Design applications. TORONTO ...

These Ad-Tech Geniuses Used Big Data to Pick the Super Bowl Winner


Over the course of the NFL's regular season this year, the data team at Varick Media Management was hard at work trying to find out what happens when you apply ad-buying technology to picking football games.

Thats right. Football games.

It turns out, you get a high percentage of them right.

Continue reading at AdAge.com

SAPPHIRE showcasing digital signage, graphics at ISE14 – Digital Signage Today


SAPPHIRE showcasing digital signage, graphics at ISE14
Digital Signage Today
SAPPHIRE Technology Ltd. announced it is showcasing a broad spectrum of digital signage solutions and professional workstation graphics at ISE14 in Amsterdam. SAPPHIRE Technology is the exclusive global distribution partner for AMD FirePro ...

San Francisco Airport shows some digital signage Moxie – Digital Signage Today


San Francisco Airport shows some digital signage Moxie
Digital Signage Today
"By standardizing on Omnivex Moxie as our primary digital signage platform, we have the ability to push the envelope with regards to digital communications and put SFO years ahead of what other airports are doing in this space," Sundstrom said.

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