Archive for April 2014

KFC Tries Again to Boost Slumping China Sales, Using Celebs This Time


In China, celebrity endorsements are the tried-and-true ad formula. And KFC hard at work trying to revamp its brand in China -- is going with a full-on onslaught of not one but five celebs.

To put their collective star power in perspective: One of the actors involved has 72 million followers on Weibo, China's Twitter equivalent.

As KFC introduces 15 items -- 10 of those brand new and 5 relaunched -- in China, a digital campaign from Ogilvy Shanghai uses stars to represent new menu additions. (For example, a tender-hearted reality star plugs new rice-based comfort foods.) Then the celebs compete for "likes" on social media.

Continue reading at AdAge.com

Guide to Finding and Managing Onsite Freelancers for Digital Signage Deployments

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The world of work has changed. The traditional relationship between employer and employee is evolving as technology, globalization and regulations disrupt the labor market. The most dramatic shift has been the rise of the freelance economy, which currently includes 17.7 million independent workers and is expected to grow to 24 million by 2018 in the United States alone. This white paper, sponsored by Work Market, explores the various aspects of using freelance workers for digital signage deployments, such as:

  • Where to find freelancers
  • Maintaining compliance
  • How to manage freelancers
  • Best practices for sourcing freelancers via an online marketplace


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London Digital Signage Week | Beaver Group | Digital Media …

London Digital Signage Week. Posted on: 04/04/2014 by Peter. Tagged as: corporate communications · london digital signage week · back. On Thursday 15th May, Managing Director, Peter Critchley will be speaking at the free-to-attend ...

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It’s official: Tesco’s dunnhumby acquires SociomanticDigital Market …

An official statement explained that dunnhumby will combine its insights on the shopping preferences of 400 million consumers with Sociomantic's intelligent digital-advertising technology and real-time data from more than ...

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Upgrade Your Obsolete Digital Signage System and Save 27%

Are you stuck with a digital signage system that uses Windows XP or other obsolete software? Why not upgrade to MediaZone Pro and save 27% before your screen turns blue and your viewers turn red!

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Vox Media CEO: Here’s How We Make Money


Vox Media's heavy investment in content has the media world buzzing about how exactly it plans to make money on its pricey endeavors.

In November, the company acquired the Curbed Network trifecta of Curbed, Racked and Eater for a reported $20 million to $30 million. Then, earlier this year, it hired Washington Post superstar Ezra Klein, giving him the resources to found an ambitious new publication, now called Vox.com, a project the Bezos-owned Post reportedly considered and turned down.

Here, following a talk at this week's Ad Age Digital conference, Vox CEO Jim Bankoff expands on his company's strategy:

Continue reading at AdAge.com

Record Crowd Expected To Attend 2014 Video Everywhere Summit …

NEW YORK, NY — The Digital Place-based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, November 4th at the Crowne Plaza Times Square in New ...

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Record Crowd Expected To Attend 2014 Video Everywhere Summit, Digital Place-based Media’s Most Important Event of the Year

2014 DPAA Video Everywhere Summit To Focus On Relationship Between Mobile and Digital Place-based Media

DPAA’s Video Everywhere Summit To Focus On Relationship Between Mobile and Digital Place-based Media

NEW YORK, NY — The Digital Place-based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, November 4th at the Crowne Plaza Times Square in New York. A record crowd of more than 600 people is expected to attend the day-long event, which will examine critical topics related to Digital Place-based (DPb) media and feature a wide range of dynamic panels and presentations. An expansive, hands-on exhibit hall also will be open to attendees.

Last year’s Video Everywhere Summit featured a powerful speaker lineup. The day opened with a special appearance by celebrity journalist Cat Greenleaf, host of “USA Daytime” and the Emmy Award-winning “Talk Stoop with Cat Greenleaf,” and was followed by an all-star roster of speakers including David Verklin of Calera Capital, Phil Cowdell of GroupM, Bob Liodice of the ANA, David Krupp of Kinetic, Rupert Day of tenthavenue, and an interview conducted by Frey with Ken Auletta, columnist for The New Yorker and author of numerous books on media including “Googled: The End of the World as We Know It” and “Three Blind Mice: How the TV Networks Lost Their Way.”

“Our CEO, Barry Frey and his team are doing a spectacular job of bringing digital place-based media to the fore as an important part of the Video Everywhere conversation,” said François de Gaspé Beaubien, Chairman of DPAA. “Consumers are spending more of their time outside of the home and digital place-based media is proving to be an effective part of the plan to engage them. The seminal place to come up to speed on consumer behavior and DPb usage is at the annual Video Everywhere Summit, which received rave reviews last year and is now poised to achieve new heights in terms of attendance as well as content and learnings.”

Frey said, “We plan to expand the scope of Video Everywhere this year to include a look at the relationship between mobile and digital place-based and how advertisers are using the two in concert in their campaigns.”

The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed-based network executive seeking actionable insights into the rapidly growing digital place-based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

Registration and agenda information for the 2014 Video Everywhere Summit will be unveiled in the coming months.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Record Crowd Expected To Attend 2014 Video Everywhere Summit, Digital Place-based Media’s Most Important Event of the Year appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Self Magazine Editor and Publisher Both Exit at Conde Nast


Self magazine's Editor-in-Chief Lucy Danzinger and Publisher Laura McEwen are leaving the title, according to parent company Conde Nast, in a shakeup to a title that has shed print ad pages for the last six straight years.

Conde Nast raided Cosmopolitan to replace Ms. Danzinger, an 18-year veteran of Conde Nast, naming Joyce Chang, Cosmo's executive editor, as Self's new editor-in-chief effective May 1. Ms. Chang has worked at a variety of magazines, including Hearst's Marie Claire, Time Inc.'s People, The New York Times Magazines and Conde Nast's Lucky and Allure.

"I am so pleased to welcome Joyce back to Conde Nast," Anna Wintour, Conde Nast's artistic director and editor-in-chief of Vogue, said in a statement. "Her diverse resume of experiences has taught her the power of a strong and intelligent woman. I'm excited to see the new direction she will bring to Self."

Continue reading at AdAge.com

YouTube to Run TV Ads Promoting Video Creators in Big 2014 Push


You have to spend money to get money, YouTube has learned.

Agency executives last year implored online video companies to do a better job promoting their content in order to attract enough viewers to merit their clients' money. Eleven months later Google is responding to that call with a big marketing push for YouTube, its online video service.

On Monday Google will introduce a campaign to promote three YouTube creators with ads appearing across Google-owned properties as well as TV, print and out-of-home signs. While YouTube ran spots on TV last year to advertise its comedy- and geek-themed weeks, the upcoming campaign marks the first time YouTube has purchased TV ads to plug specific channels or creators.

Continue reading at AdAge.com

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