Archive for April 2014

Top Digital Signage Software Company Digital-Signage-China.com Offers … – PR Web (press release)


Top Digital Signage Software Company Digital-Signage-China.com Offers ...
PR Web (press release)
... Digital-Signage-China.com Offers Custom Digital Signage Players. Todays, Digital-Signage-China.com, one of the top digital signage software companies in the industry, announces its new digital signage players available now at their online store ...

A prepaid card for Bitcoin believers

This week a company called Prepaid Bitcoin announced the official launch of — a prepaid Bitcoin card. In a news release, Prepaid Bitcoin founder and CEO Josh Agho said the attraction of his …



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Location-based digital signage campaign launches ‘The Lego Movie’ in Australia – Digital Signage Today


Location-based digital signage campaign launches 'The Lego Movie' in Australia
Digital Signage Today
"The Lego Movie" has been an international smash hit, grossing more than $400 million worldwide since its opening in the U.S. in early February. In Australia at least — where the movie opened earlier this week — "The Lego Movie" also is getting a big ...

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Sizmek To Roll Out AdTruth-Powered Feature – AdExchanger

Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail Read the story · Digital TV and Video · Yahoo And Amazon Try ... follows a tumultuous six months for both companies. Sizmek began focusing on digital advertising after selling its video business to Extreme Reach and rebranding from Digital Generation, Inc. And AdTruth was included in the haul Experian Marketing Services inherited when it bought the former's parent company 41st Parameter.

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Location-based digital signage campaign launches ‘The Lego Movie’ in Australia

APN.Outdoor_Lego_Digital.Billboard_Chape "The Lego Movie" has been an international smash hit, grossing more than $400 million worldwide since its opening in the U.S. in early February. In Australia at least — where the movie opened …



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ZetaDisplay Supplies Interactive Digital Signage to Lekmer.se

ZetaDisplay Supplies Interactive Digital Signage to Lekmer.seZetaDisplay has signed a co-operation agreement with the leading internet store for families with children in the Nordic countries – Lekmer.se – in respect of the roll-out of the company’s media platforms for Last Meter Marketing and Digital Signage. The store is equipped with large format digital displays  and on-line stations to give customers a […]

Zoom Media Announces 41 Percent Revenue Increase – Digital Signage Connection


Digital Signage Connection

Zoom Media Announces 41 Percent Revenue Increase
Digital Signage Connection
Zoom Media, a provider of digital fitness media, continues its growth course in all areas of business, especially in growing the ZoomFitness network, the world's largest health club digital media network, the company said. The ZoomFitness network has ...

Zoom Media Reports Healthy Revenue Increase

Zoom Media's Fitness Network Grows To More Than 2,300 Venues Across 140 DMAs

Zoom Media Announces 41% Year Over Year Revenue Increase; Fitness Network Grows To More Than 2,300 Venues Across 140 DMAs

NEW YORK, NYZoom Media has announced that their 2014 Q1 revenue increased by 41% compared with 2013 Q1. Zoom Media and Marketing is a leader in the digital fitness media sector and operates one of the largest and fastest-growing digital place-based (DPb) media companies.

According to Zoom, the company has seen strong growth across all areas of its business, especially in their ZoomFitness network, now the world’s largest health club digital media network. The network has grown to include more than 2,300 health club and fitness venues in over 140 DMAs, reaching active and affluent consumers. In addition, ZoomSocial, a digital media network that includes more than 2,000 bars and clubs, has seen an increase in experiential offerings that including murals and product sampling.

“Health clubs are the perfect environment for brands to engage a stellar audience,” said Thomas Link, Zoom’s Senior Executive Vice President of Sales & Marketing. “And our solution based selling model is really resonating with our client and agency partners.”

Zoom Media & Marketing’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom also offers murals, product sampling and experiential marketing programs.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Zoom Media Reports Healthy Revenue Increase appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

elevate DIGITAL Selects Adspace Digital Mall Network as Exclusive Sales Partner for Interactive Digital Displays

elevate DIGITAL Selects Adspace Digital Mall Network as Exclusive Sales Partner for Interactive Digital DisplaysChicago-based interactive technology company partners with Adspace to sell ads across network of 400 interactive displays. elevate DIGITAL, a leading developer of street-level digital interactive technology, announced today a partnership with Adspace Networks, the leading provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate’s network of 400 […]

SBE Celebrates 50th Anniversary – Radio World


SBE Celebrates 50th Anniversary
Radio World
Even if you don't expand into DOOH, the displays and players have found their way into radio remotes and station's public areas, with more likely to follow. Diversified Media Group's Tom Percich takes us through the business of building DOOH systems ...

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