Archive for April 2014

Retail Digital Signage: The Future is Not Customer-Facing – Audio Visual News Network


Audio Visual News Network

Retail Digital Signage: The Future is Not Customer-Facing
Audio Visual News Network
Digital Signage provider Industry Weapon will highlight, at the Retail Realm 2014 "Microsoft Dynamics Retail Technology Conference" from April 24-26th at Caesars Palace in Las Vegas, how retailers can take advantage of digital signage to go beyond ...

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Napoli Restaurants Modernize Promotions with Shuttle Systems

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Napoli sought to increase foot traffic into each store and create effective, eco-friendly communication systems to increase customer engagement. Napoli targets its customers by frequently releasing new promotions. But having to constantly change out print signage each time there is a new promotion is both costly and labor intensive. Napoli needed a more effective way to manage and broadcast its many changing promotions.



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Hearst Eliminates the Ad Sales Staff at Country Living Magazine


Hearst has eliminated the ad sales team at Country Living magazine, Ad Age has learned. Its responsibilities will be handled by staff at sibling titles Good Housekeeping and Woman's Day as well as outside representatives.

A spokeswoman for Country Living said in an email that a "handful" of people were affected by the decision.

"Country Living's edit staff is in Birmingham, and we're aligning sales to be closer to clients in key markets," she said in the email.

Continue reading at AdAge.com

Final Four fans score with digital signage assist

march_madness_LaddBiro6.jpg The NCAA Men's and Women's Final Four just wrapped up a thrilling March Madness — and digital signage was there to make enjoying the game possible for fans. The Men's Final Four was held at AT&…



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Apple Poised to Add Four Digital Agencies to … – Advertising Age

Apple is set to add four digital agencies to its roster, including WPP's AKQA and Interpublic Group's Huge on the West Coast, as well as small, New York-based indie shops Area 17 and Kettle, Ad Age has learned.

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The Strength of Digital Signage in Retail Is Not Customer-Facing – EIN News (press release)


The Strength of Digital Signage in Retail Is Not Customer-Facing
EIN News (press release)
Industry Weapon, experts in simplifying and advancing the applications of digital signage, will be attending the Retail Realm 2014 'Microsoft Dynamics Retail Technology Conference' from April 24-26th at Caesars Palace in Las Vegas, NV. Industry Weapon ...
Industry Weapon to Present: “The Strength of Digital Signage in Retail is Not ...PR.com (press release)

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TapSense Goes After Publishers With $10M ‘RTB Fund’

JIm Spanfeller: Transparency is indeed the best practice in this and so many other digital marketing areas. Right now... Ande: Programatic is the way of the future and is a triple win, for the marketer has better targeted ads with ...

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HSN, Disney announce marketing partnership

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent," "Cinderella," and "The Hundred-Foot Journey." …



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CompTIA looking for digital signage speakers for ChannelCon 2014 – Digital Signage Today


CompTIA looking for digital signage speakers for ChannelCon 2014
Digital Signage Today
CompTIA also issued a call for speakers for this year's conference, and among the categories in which it's seeking speakers is "AV Integration/Digital Signage Marketing," as well subjects such as "Health Care IT" and "mobility trends." Prospective ...

As Digital Video and TV Converge, Measurement Questions Loom

AdExchanger: News and Views on Data-Driven Digital Advertising · Digital TV and Video · For Kellogg, Measuring 'In View' Video Is A ... Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail Read the story · Digital TV and Video · Yahoo And Amazon Try To ... Industry insiders worry that as digital video and television converge, one will cannibalize the other in terms of media allocation. Not necessarily so, said Scott Ferber, founder and CEO of video ...

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