Archive for April 2014

Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple


Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.

Mr. Heiselman confirmed by email that he accepted "an exciting new role at Apple after 14 fantastic years at Wolff Olins," but referred further questions to Apple. An Apple spokeswoman declined to comment.

"After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California," a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins' London office, effective April 17. Wolff Olins is part of Omnicom Group.

Continue reading at AdAge.com

Facebook’s Shifting Strategy: Less Organic Reach, More Performance

Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail Read the story ... But a panel at the SunTrust Internet & Digital Media Conference on Tuesday indicated while constricting organic reach irritates SMB marketers, big brands might reap the benefits of Facebook's long game. Nanigan's SVP of ... He added that bigger brands stand to benefit, as Facebook has the ability to offer better advertising products priced around performance. One possibility ...

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Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution

AdExchanger: News and Views on Data-Driven Digital Advertising · Mobile ... Advertiser · Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail Read the story. prev next. Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution. April 11th, 2014 - 5:25 pm By Zach Rodgers · Facebook · Google Plus · Twitter · LinkedIn. Apple has given its tacit approval for the use its Identifier for Advertising (IDFA) to attribute app installs and post-install actions.

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Pro hockey, pro hoops try out digital signage projection tech – Digital Signage Today


Pro hockey, pro hoops try out digital signage projection tech
Digital Signage Today
The Mooseheads, a hockey team in the Quebec Major Junior Hockey League in Canada, and the Cavaliers, a basketball team in the National Basketball Association in the U.S., both recently turned to projection mapping technology to put on an in-venue ...

Pro hockey, pro hoops try out digital signage projection tech

hockey3_150.jpg The Halifax Mooseheads and the Cleveland Cavaliers are putting digital signage in play. The Mooseheads, a hockey team in the Quebec Major Junior Hockey League in Canada, and the Cavaliers, a …



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Forget the Selfie: Samsung Is Out-Innovating Apple in Marketing


It was the tweet heard around the world, but was it worth $1 billion?

That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone "selfie" during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung's sponsorship of the Oscars, the tweet itself was spontaneous, according to two sources with knowledge of Samsung's marketing.

Now, without that $20 million Oscars sponsorship, Ellen DeGeneres would likely have taken the shot with her preferred iPhone, so Mr. Levy can indeed take some credit for setting the stage (the Wall Street Journal reported the agency negotiated with ABC to integrate Galaxy phones into the show).

Continue reading at AdAge.com

Daktronics Installs Super-System in Australia at Adelaide Oval – Digital Signage Connection


Digital Signage Connection

Daktronics Installs Super-System in Australia at Adelaide Oval
Digital Signage Connection
... Language: 日本語 (JPN); Français (FRA) Language: Français (FRA); Italiano (ITA) Language: Italiano (ITA). Digital Signage Connection. Digital Signage; Interactive Technology; Digital Out-of-Home Networks; Digital Signage Expo. Digital Signage Expo.

Native is the New Black: Fashion Editors are Producing Branded Content

https://scamquestra.com/25-yuridicheskaya-chast-afery-questra-world-i-atlantic-global-asset-management-questraworldes-i-atlanticgames-20.html

Apple’s Shifting Online Ad Strategy – Business Insider

In what could foreshadow a sharp change in its online marketing strategy, Apple will work with four new digital advertising agencies, Ad Age reported Wednesday. The move could be ... All in all, it looks like Apple is working to implement a digital marketing strategy that replicates the qualities that made its retail stores such a success: cutting-edge design, consumer interaction, and easy-to-use products people can't help but want to play with. And in doing so, Apple ...

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Summit Technologies and Route 802 announce ‘Mobilenomix’ – Vermont Biz


Vermont Biz

Summit Technologies and Route 802 announce 'Mobilenomix'
Vermont Biz
This represents Vermont's first Digital-Out-Of-Home (DOOH) advertising network. It is a tourism-centric, advertising and informational solution that offers HD video and digital static advertising, mixed with travel information. Several other projects ...

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