Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted "an exciting new role at Apple after 14 fantastic years at Wolff Olins," but referred further questions to Apple. An Apple spokeswoman declined to comment.
"After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California," a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins' London office, effective April 17. Wolff Olins is part of Omnicom Group.
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Read the story ... But a panel at the SunTrust Internet & Digital
Media Conference on Tuesday indicated while constricting organic reach irritates SMB marketers, big brands might reap the benefits of Facebook's long game. Nanigan's SVP of ... He added that bigger brands stand to benefit, as Facebook has the ability to offer better advertising
products priced around performance. One possibility ...
Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For
· Mobile ... Advertiser · Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail
Read the story. prev next. Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution. April 11th, 2014 - 5:25 pm By Zach Rodgers · Facebook · Google Plus · Twitter · LinkedIn. Apple has given its tacit approval for the use its Identifier for Advertising
(IDFA) to attribute app installs and post-install actions.
AdExchanger: News and Views on Data-Driven
The Halifax Mooseheads and the Cleveland Cavaliers are putting digital signage in play. The Mooseheads, a hockey team in the Quebec Major Junior Hockey League in Canada, and the Cavaliers, a …
It was the tweet heard around the world, but was it worth $1 billion?
That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone "selfie" during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung's sponsorship of the Oscars, the tweet itself was spontaneous, according to two sources with knowledge of Samsung's marketing.
Now, without that $20 million Oscars sponsorship, Ellen DeGeneres would likely have taken the shot with her preferred iPhone, so Mr. Levy can indeed take some credit for setting the stage (the Wall Street Journal reported the agency negotiated with ABC to integrate Galaxy phones into the show).
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marketing strategy, Apple will work with four new digital advertising
agencies, Ad Age reported Wednesday. The move could be ... All in all, it looks like Apple is working to implement a digital
marketing strategy that replicates the qualities that made its retail
stores such a success: cutting-edge design, consumer interaction, and easy-to-use products people can't help but want to play with. And in doing so, Apple ...
In what could foreshadow a sharp change in its