Archive for April 2014

The future of retail in 5 charts | Digiday

As e-commerce is expected to grow, so are retailers' digital media budgets. The U.S. retail industry is expected to increase it's digital advertising spending from $10.6 billion this year to 13.8 billion in 2017, per eMarketer.

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Traditional Merchandising in the Age of Self-Service

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Much has been made in recent years of the role the internet plays in the shopping experience. Many consumers research large purchases, those costing $500 or more, online before visiting a store. But what about the purchases that don't rise to that $500 level, or those customers who don't make use of the internet to assist with buying decisions? Tried-and-true merchandising can be key to driving that buying decision. Merchandising and point-of-purchase displays are critical to building a brand and providing customers with the information they need to make an educated purchase.

This guide, sponsored by Frank Mayer and Associates, Inc., delves into the ways merchandising can help drive a purchase and offers some tips to help retailers make effective merchandising decisions. Register now to receive your copy as soon as it is published!



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Gefen Launches a New and Strengthened Business Strategy

Gefen Launches a New and Strengthened Business StrategyRevitalized Strategy includes a Bolder New Brand Reflecting a Stronger More Nimble Product Solution and Partner-Focused Operation with Alignment Across Entire Nortek Technology Solutions Group Gefen, the digital connectivity solutions company of Nortek Inc. re-launched its business with a strengthened and revitalized business strategy.  Gefen’s transformative evolution includes an enhanced product development process refocusing its […]

Madrid Stock Exchange Partners with Wavetec for Digital Signage …

In search to enhance digital experience and engagement, Wavetec has now expanded its reach in the European market by installing state of the art LED display solutions in Madrid Stock Exchange. The Madrid stock ...

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Madrid Stock Exchange Partners with Wavetec for Digital Signage Solutions

Madrid Stock Exchange Partners with Wavetec for Digital Signage SolutionsIn search to enhance digital experience and engagement, Wavetec has now expanded its reach in the European market by installing state of the art LED display solutions in Madrid Stock Exchange. The Madrid stock exchange was created in 1831, making it one of Spain’s oldest financial institutions. This project was ventured in collaboration of Wavetec, […]

Time Warner Cable Opens the Doors to Their New York Flagship Store

Time Warner Cable Opens the Doors to Their New York Flagship StoreMiddletown, CT Digital merchandising firm, Reality Interactive has been working with Time Warner Cable for over a year to roll out their redesigned experience stores. After rolling out 20 smaller stores nationwide in 2013, Time Warner Cable unveiled their New York City Flagship Store in February 2014. The Time Warner Cable Flagship Store features a […]

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