Archive for April 2014

3 Simple Steps to Turn Retail Data Into Profit

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Today’s empowered customer has more choices than ever—and higher expectations. With customers interacting across multiple channels and demanding consistent brand experiences across them all, retailers have turned to data for help.

This whitepaper helps retailers understand how they can harness the power of data to gain the kind of the insight that enables personalized, consistent, channel-agnostic customer experiences.

Read this whitepaper to learn three tips for making the most of your retail data.



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Yahoo Lays Out New Plan as It Nearly Posts Revenue Growth


Yahoo's business may have finally reached bottom.

In the first quarter of this year, Yahoo came the closest to posting overall revenue growth since the fourth quarter of 2012.

"We believe we've moved from our core business being in decline," said Yahoo CEO Marissa Mayer during the company's earnings webcast on Tuesday. She described business as "stable" and mentioned a new plan to revitalize ad revenue.

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Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet


In a departure from the recent history of brand screw-ups on Twitter, US Airways has decided to go easy on the employee who tweeted a pornographic photo on the corporate account yesterday.

"The individual who was involved will not be reprimanded or anything of the sort," said Matt Miller, a spokesman for American Airlines (which merged with US Airways), echoing remarks reported earlier by the New York Daily News. "It was an honest mistake."

The employee in question was a member of US Airways' in-house social media team.

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Baylor University to Enhance Game Experience with Daktronics Display – Digital Signage Connection


Digital Signage Connection

Baylor University to Enhance Game Experience with Daktronics Display
Digital Signage Connection
Digital Signage Connection. Digital Signage; Interactive Technology; Digital Out-of-Home Networks; Digital Signage Expo. Digital Signage Expo. March 10-12, 2015. Learn More! Getting Started · Getting Started Features · Hardware · Software ...

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This French Technology Could Help Save Shopping Malls

The technology, called the Inspiration Corridor, was created in partnership with the digital advertising agency DigitasLBi. It's basically a booth shoppers can step into that surrounds the shopper with visual representations of ...

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Meritus Health Chooses Noventri Digital Menu Board Technology – Digital Signage Connection


Meritus Health Chooses Noventri Digital Menu Board Technology
Digital Signage Connection
Noventri announced that Meritus Medical Center, a 257-bed community hospital located in Hagerstown, Md., has chosen Noventri to upgrade its digital menu board technology in the cafeteria that serves staff, visitors and patients. The Robin's Cove is a ...

Google Pushes Out Ads Promoting Its One-Day Glass Sale | Digital …

Google Glass One-Day Sale Shows Search Giant Can Be a Powerful Retailer When it Wants to Be. Google ... Master best practices for integrated marketing communications between advertising and social media. Learn more. Want Google Glass ? You can get one today, as the search giant has put much-discussed connected eyewear on sale for one-day only. U.S. residents over 18, willing to shell out $1,500, plus tax, can purchase them through Google online.

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Google Glass One-Day Sale Shows Search Giant Can Be a Powerful Retailer When it Wants to Be


Want Google Glass?

You can get one today, as the search giant has put much-discussed connected eyewear on sale for one-day only. U.S. residents over 18, willing to shell out $1,500, plus tax, can purchase them through Google online. The site offers seven different titanium frames, including "Curve," "Classic," and "Edge."

So far, Google has primarily relied on its headline-grabbing hardware for its own publicity. (Not all of it has been positive.) Thousands of articles blasted news of the one-day sale. But a 15-second YouTube spot when up yesterday directing viewers to the site for buying Glass, a reminder that Google can be a powerful direct-to-consumer marketer when it wants to be.

Continue reading at AdAge.com

Roland DGA Enters the Dynamic Digital Signage Market with the …

Digital printing leader Roland DGA Corp. has entered the dynamic digital signage market in a big way with its new Roland DisplayStudio digital sign system, a complete, affordable solution that allows traditional sign shops to ...

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Roland DGA Enters the Dynamic Digital Signage Market with the Introduction of Roland DisplayStudio

Roland DGA Enters the Dynamic Digital Signage Market with the Introduction of Roland DisplayStudioComplete, Affordable Digital Sign System is Designed Specifically for Print Service Providers and Backed by a Three-Year Warranty and Roland Care Service and Support Digital printing leader Roland DGA Corp. has entered the dynamic digital signage market in a big way with its new Roland DisplayStudio digital sign system, a complete, affordable solution that allows […]

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