Archive for April 2014

PetCARE TV, LLC Converts to BroadSign International, LLC’s Digital Signage … – PR Web (press release)


PetCARE TV, LLC Converts to BroadSign International, LLC's Digital Signage ...
PR Web (press release)
PetCARE TV, LLC, the subsidiary of Care Media and CaerVision, has converted its network of 1,750 screens to BroadSign International, LLC's leading digital signage software platform. The healthcare network plans to be situated in 5,000 locations by 2016.

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Pandora’s Ad Revenue Climbs But Not Enough to Turn a Profit


While Pandora's advertising business continues to grow, it's not expanding quickly enough to offset the streaming radio service's content costs and turn a profit.

Pandora booked $194.3 million in total revenue for the first quarter of 2014, a 69% increase to beat analysts' estimates. However the company recorded a $28.9 million net loss, giving the streaming radio company another quarter in the red. In recent years Pandora has only turned a single-digit millions quarterly profit in the fourth quarter.

Pandora's advertising revenue rose by 45% to $140.6 million, driven by a surging mobile ad business. Revenue from mobile advertising climbed by 59% to $103.1 million, accounting for 73% of ad revenue and 53% of the company's overall revenue.

Continue reading at AdAge.com

Two NFL Teams Post Their 2014 Schedules on Snapchat


Marketers are pressing forward with their eager experimentation on Snapchat.

At least two NFL teams are using the ephemeral-messaging service for a seemingly paradoxical purpose: posting their 2014 schedules, which they did last night shortly after the NFL's official release.

But the New York Jets and the New Orleans Saints both used Snapchat "stories," the closest thing to a broadcasting option on the service, which is mainly dedicated to one-to-one sharing of photos and videos that vanish after 10 seconds.

Continue reading at AdAge.com

Southern California spa chain soaks in looping digital signage

A Southern California Spa Chain has deployed digital signage powered by Videotel media players to educate and engage its growing customer base and create an interactive experience for its guests and …



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Samsung on the Prowl for Global Marketing Agencies


Samsung Electronics has issued a request-for-information as it readies a global agency review, according to people familiar with the matter.

The requests were sent out for media, creative and digital work in multiple countries. The RFIs are being distributed at the holding-company level.

Starcom MediaVest Group, a unit of Publicis, supports the bulk of Samsung's global media business. The company's creative partners include Publicis' Leo Burnett, MDC's 72andSunny, Cheil and Cheil-owned McKinney. Interpublic's RGA won a large portion of Samsung's U.S. digital business last summer.

Continue reading at AdAge.com

Baltimore Ravens Adding LED Video Technology to Concourses – Digital Signage Connection


Digital Signage Connection

Baltimore Ravens Adding LED Video Technology to Concourses
Digital Signage Connection
“We remain committed to enhancing the game-day experience at M&T Bank Stadium,” Ravens president Dick Cass said. “This is the second-consecutive year we've made significant upgrades to our digital video displays. The addition of these new screens ...

Mood Media to Provide Dynamic Digital Signage for FirstMerit Bank – Digital Signage Connection


Digital Signage Connection

Mood Media to Provide Dynamic Digital Signage for FirstMerit Bank
Digital Signage Connection
Mood Media has been selected by FirstMerit Bank to provide custom digital signage solutions in 200 branch locations. As part of the selection process, Mood previously installed several trial screens and media players in FirstMerit's flagship LaSalle ...
150 QSRs ordering up digital signage TV networkDigital Signage Today

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PetCARE TV Converts to BroadSign’s Digital Signage Software – Digital Signage Connection


Digital Signage Connection

PetCARE TV Converts to BroadSign's Digital Signage Software
Digital Signage Connection
PetCARE TV LLC, a subsidiary of Care Media and CaerVision, converted its network of 1,750 screens to BroadSign International LLC's digital signage software platform. The healthcare network plans to be situated in 5,000 locations by 2016. Founded in the ...

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Digital signage under the weather offers bright forecast – Digital Signage Today


Digital signage under the weather offers bright forecast
Digital Signage Today
Over the past few years, more and more media companies, advertisers, retailers and content providers are turning to large-format digital LCD displays to get their message delivered to consumers. These displays can be seen in the form of "street ...

Digital signage under the weather offers bright forecast

MRI_outdoor.png By Fritz Esker Contributing Writer Over the past few years, more and more media companies, advertisers, retailers and content providers are turning to large-format digital LCD displays to get their …



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