Archive for April 2014

Streamline the Design of Complete Digital Signage Solutions

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For digital signage vendors, delivering a complete system requires the integration of many diverse components such as an LCD display, media player, content management system (CMS), device management console, wireless networking, security, and cloud connectivity. Moreover, technology is advancing at a rapid pace, requiring vendors and integrators to become proficient in many new areas such as data analytics, 4K ultra high definition displays, and wireless connectivity, just to name a few.

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Intel® Architecture Brings Real-Time Analytics to the Point of Pour

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Bars and other venues are beginning to collect data about the exact amount of liquid dispensed each time beer or liquor is poured. Carefully measuring the pour is one way to address the issue of lost revenue from overpouring. These systems precisely monitor the amount of the pour, and they integrate with the bar’s point-of-sale (POS) and inventory systems to access recipes, control costs, pinpoint trends, and more.

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USD 17 Billion and Beyond: Continuing to Grow the Digital Signage Economy

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By 2017, the global digital signage market is expected to top USD 17.1 billion.2 That’s more than twice the USD 7.88 billion it realized in 2012.3 And with Intel’s prediction that 10 million media players will power 22 million digital screens by 2015, these are exciting times.

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Compelling Digital Signage for Retail

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Founded in 1950, Dunkin’ Donuts has become the world’s leading baked goods and coffee chain, serving more than three million customers around the globe every day. To provide a more engaging customer experience and increase operational efficiency, Dunkin’ Donuts is in the process of replacing traditional static menu boards with dynamic digital signage solutions from NCR. The media player engine for those signs is powered by an Intel® motherboard, Intel® processors, and Intel® Solid-State Drives (Intel® SSDs). Now restaurants can display captivating high-definition media for promoting food and drinks while streamlining the process of updating signs.

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Digital Signage Specification Increases Profitability for Solution Provider

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For digital signage solution providers, like PilotTV, delivering a complete system requires the integration of many diverse components such as an LCD display, media player, content management system (CMS), device management console, wireless networking, and security. For many years, PilotTV typically sent three technicians to every installation, so the company sought ways to reduce this number in order to lower support costs. In addition, stores wanted to minimize the disruption from ongoing maintenance and insisted service visits last no longer than 20 minutes.

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BuzzFeed: ‘Video is the Biggest Shift in Our Business’


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Yahoo Unveils Two Half-Hour Series to Compete for TV Ad Dollars

https://scamquestra.com/sozdateli/6-cheslav-yurevich-10.html

Path to Purchase Study Spotlights Digital Place-based Media’s …

NEW YORK, NY — A new path to purchase study by Nielsen spotlights the effectiveness of digital place-based advertising at influencing consumer's buying decisions. In the Fall of 2013, Nielsen On Location ran a ...

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Path to Purchase Study Spotlights Digital Place-based Media’s Influence on Retail Sales

Path to Purchase Study Demonstrates Digital Place-based Media Influences Retail Sales

More Than 80% of Health Club Members Visit a Retailer at Least Once Per Week Within Two Hours of Working Out

NEW YORK, NY — A new path to purchase study by Nielsen spotlights the effectiveness of digital place-based advertising at influencing consumer’s buying decisions. In the Fall of 2013, Nielsen On Location ran a demographic study and found that 83% of health club members visit a retail location at least once per week within two hours of their workout.

The research was done on on behalf of Zoom Media & Marketing, one of the largest fitness digital media companies in the United States with more than 16 million health club members in the US and Canada. Zoom’s digital media networks are measured by Nielsen and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards.

ZoomFitness members were asked to recall their last week and then list which retail locations they visited within two hours of any gym visit. Grocery stores yielded the highest incidence at 70%, while 54% of respondents reported visiting a convenience store or gas station. Over one third (34%) of fitness consumers went to a drug store or pharmacy and more than a quarter (26%) of respondents said they had visited a big box store, such as Target or Walmart.

“Our venues are right in line with consumers’ path-to-purchase,” said Zoom’s Senior Executive Vice President, Tom Link. “Health clubs are an important environment for advertisers to connect, influence, and motivate the fitness audience to purchase their product before they go to retail.”

Nielsen’s study also found that the average gym visit is 78 minutes long and that fitness patrons reported an average of three gym visits per week.

Nielsen’s health club measurement consisted of an on-site recruitment for an online survey. Postcard invitations with the survey’s web address were distributed randomly among all visitors 16 years of age or older as they exited statistically selected health clubs. Data collected in the online survey consisted of questions regarding respondent visit including arrival time, areas visited, dwell time, media engagement, time spent viewing/listening, frequency, demographics and psychographics.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Path to Purchase Study Spotlights Digital Place-based Media’s Influence on Retail Sales appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Adara Links Up With Havas Media For First-Party Travel Targeting

AdExchanger: News and Views on Data-Driven Digital Advertising · Online Advertising · Outbrain CEO: ... This is why online retargeters such as Sociomantic have teamed up with companies like Revenue Management Systems and Tesco to expand online ad targeting with CRM and loyalty program intelligence. Adara, for its part, has expanded ... as American Express and Delta). Han added retail, automotive and B2B advertisers are also showing interest in Adara.

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