Archive for April 2014

IAB Australia launches two new professional certifications to …

The IAB Certification Program will establish a benchmark of digital knowledge to help individuals and companies accelerate their growth in digital advertising, as well as provide a foundation for career advancement and ...

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How Mystery Shopping can Supercharge Your Marketing and Training

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Mystery shopping is an approach to measuring the guest experience from an objective point of view. Evaluators conduct shopping interactions in subscribing locations to evaluate customer service and brand presentation. This kind of program is the most cost effective way of identifying areas where company standards either need to be established or more clearly defined, providing management with the opportunity to quality control for guest experience. This white paper, sponsored by Sentry Marketing, delves into various aspects of mystery shopping, such as:

  • Taking the mystery out of mystery shopping
  • More than a survey
  • The real mystery 


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Twitter’s Ad Business Grows, but Eyes Are Peeled on Disappointing User Growth


Twitter CEO Dick Costolo declared last quarter that Twitter was taking measures to make the service more welcoming to new users. Evidently there's a lot more work to be done.

Two growth stories that are crucial to the fate of the company -- now up to 3,000 employees -- are currently unfolding: one of ads and one of users. In the case of the former, the news is very good for Twitter. Total revenue grew to $250 million in the first quarter of 2014, up 119% year over year and also up slightly from the holidays. More than 90% came from advertising, and 80% percent of that ad revenue came from mobile, up from 75% in the previous quarter.

Meanwhile, ad revenue per thousand "timeline views" -- a metric that represents every time users refresh their Twitter streams -- was up 96% to $1.44, a good indicator that Twitter is getting better at extracting revenue out of user engagement.

Continue reading at AdAge.com

London Digital Signage Week @ScalaInc Retail Forum – DailyDOOH

Scala really seem to have got the bit between their teeth with regard London Digital Signage Week and not content to run a couple of tours, a partner dinner AND their International Scala Conference that week, have also ...

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Pilot finds new touchscreens increase kiosk sales

Adding touchscreens to snack-dispensing kiosks increases sales, according to a pilot by VendScreen, a Portland, Ore.-based provider of retrofit touchscreens. Touchscreen devices for ordering and …



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Millennial travelers prefer digital shopping

Millennial travelers are willing to spend their money and loyalty points on purchases for ancillary items at self-service kiosk and mobile devices, according to a survey by NCR Corp. "Airports and …



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Digital signage key ingredient for experiential campaign recipe – Digital Signage Today


Digital signage key ingredient for experiential campaign recipe
Digital Signage Today
The U.K.'s largest indoor digital signage screen — JCDecaux's 40-meter-long-by-3-meter-high, full-motion digital screen Motion@Waterloo — recently was one of the main ingredients in cooking up an experiential/digital out-of-home campaign for global ...

Roland DGA to Host Free Dynamic Digital Signage Webinar – Digital Signage Connection


Digital Signage Connection

Roland DGA to Host Free Dynamic Digital Signage Webinar
Digital Signage Connection
“The market for dynamic digital signage is growing by all measures, and sign shops are well positioned to provide their customers with all the benefits of this powerful and highly versatile signage platform,” said Greene. “As a product line extension ...

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Digital signage key ingredient for experiential campaign recipe

lurpak2.jpg The U.K.'s largest indoor digital signage screen — JCDecaux's 40-meter-long-by-3-meter-high, full-motion digital screen Motion@Waterloo — recently was one of the main ingredients in …



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ScreenScape Launches Real-Time Device Management for Digital Signage – Digital Signage Connection


ScreenScape Launches Real-Time Device Management for Digital Signage
Digital Signage Connection
ScreenScape's new Platinum Control software suite makes sophisticated, enterprise-grade remote monitoring and device management tools available to operators of any digital signage network, regardless of size, scale or budget. According to the company, ...

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