Archive for May 2014

AOL Acquires Convertro for $101 Million | Digital – Advertising Age

AOL acquires attribution company Convertro for $101 million in cash and stock.

Continue reading...

AOL Invests In Attribution, Acquires Convertro for $101 Million


AOL added yet another arrow to its ad-tech quiver Tuesday, snatching up attribution modeling company Convertro for approximately $101 million, the company announced.

The acquisition is geared towards at helping AOL's ad-tech improve its understanding of which media is working most effectively and then rapidly shift budget in that direction in order to optimize buys.

"It's going to provide a unified and more automated way to manage marketing, all the way from the first exposure through conversion," said AOL Platforms CTO Seth Demsey in an interview late Tuesday.

Continue reading at AdAge.com

Trends in Outsourcing Digital Signage Management – Audio Visual News Network


Audio Visual News Network

Trends in Outsourcing Digital Signage Management
Audio Visual News Network
Since the dawn of the digital sign, companies have used signage networks to communicate with employees and end-users. While this has proven effective for many organizations on an anecdotal level, it's often challenging to assign hard numbers to the ROI ...

A Peek Inside Alibaba’s Ad Business, Courtesy Of Its IPO Filing …

Alibaba has begun to monetize its valuable consumer shopping intent and transaction data through ads, with help from its cloud data processing architecture. Once again, there are strong echoes of Amazon here. Alibaba says its server cluster is capable of crunching "terabytes of data points for the modeling of tens of billions online advertising impressions." Facebook; Google Plus; Twitter; LinkedIn. Email This Post. By Zach Rodgers on Tuesday, May 6th, 2014 at 7:39 ...

Continue reading...

Chinese E-Commerce Giant Alibaba Files for U.S. IPO | Digital …

Marketing · Advertising · Digital · Media · Agency · Data · BtoB; Search ... Alibaba Group, which rode China's emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ... In March, Alibaba said it would invest almost $700 million in Intime Retail Group, a Beijing-based owner of department stores and supermarkets.

Continue reading...

Chinese E-Commerce Giant Alibaba Files for U.S. IPO | Digital …

Alibaba Group, which rode China's emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ever. ... Research Report How Advertising Performs in a Social Media World ... In March, Alibaba said it would invest almost $700 million in Intime Retail Group, a Beijing-based owner of department stores and supermarkets.

Continue reading...

Chinese E-Commerce Giant Alibaba Files for U.S. IPO | Digital …

Marketing · Advertising · Digital · Media · Agency · Data · BtoB; Search ... Alibaba Group, which rode China's emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ... In March, Alibaba said it would invest almost $700 million in Intime Retail Group, a Beijing-based owner of department stores and supermarkets.

Continue reading...

Chinese E-Commerce Giant Alibaba Files for U.S. IPO | Digital …

Alibaba Group, which rode China's emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ever. ... Research Report How Advertising Performs in a Social Media World ... In March, Alibaba said it would invest almost $700 million in Intime Retail Group, a Beijing-based owner of department stores and supermarkets.

Continue reading...

Chinese E-Commerce Giant Alibaba Files for What Could Be Biggest-Ever IPO


Alibaba Group, which rode China's emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ever.

Founded by former English teacher Jack Ma, 49, in a Hangzhou apartment, Alibaba started with a few dozen items for sale. The company might raise as much as $20 billion, topping a $19.65 billion offering by Visa in 2008, data compiled by Bloomberg show.

Alibaba didn't specify the number or price of shares it will offer or what valuation it will seek. Those details will be provided closer to the actual sale. The filing has a $1 billion placeholder amount, which used to calculate registration fees and will change.

Continue reading at AdAge.com

Chase adds dashboard for its mobile checkout

Chase Paymentech, a global merchant acquirer, payment processor and subsidiary of JPMorgan Chase & Co., has announced the launch of its Mobile Dashboard, an interactive reporting display that …



Read more...

400-101 exam 70-410 exam 200-120 exam MB2-703 exam 070-462 exam 70-462 exam 70-461 exam 070-410 exam JN0-102 exam 70-411 exam C_TADM51_731 exam C4090-958 exam 70-483 exam EX300 exam 070-461 exam MB2-702 exam 200-120 exam 400-101 exam 300-115 exam 100-101 exam 200-101 exam 70-410 exam 70-411 exam 70-680 exam 70-412 exam 100-101 exam 200-120 exam 200-101 exam ex200 exam 70-410 exam 70-411 exam 70-412 exam 70-480 exam 70-686 exam 70-680 exam y0-401 exam 70-410 test 70-412 test 70-411 test 70-461 test 400-101 test JN0-102 test 70-462 test 70-411 test 70-410 test 200-120 test MB2-703 test 640-554 test 700-505 test 70-457 test 70-460 test C2150-197 test EX0-001 test 100-101 test 200-101 test 700-701 test 98-367 test 77-881 test 70-688 test 70-683 test 70-680 test 70-663 test 70-579 test 70-642 test 70-642 test 400-101 test 70-410 test 200-120 test MB2-703 test 070-462 test 70-462 test 70-461 test 070-410 test JN0-102 test 70-411 test N10-006 test CAS-002 test 220-802 test JN0-102 test 1z0-146 CASP JK0-022 N10-006 CAS-002 2V0-621 200-120 300-101 70-410 70-411 sy0-401 sy0-401 vcp550 2v0-621d 2v0-620 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 70-410 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-480 C4040-108 MB2-701 070-411 100-101 70-410 220-801 220-802 ct0-101 ht0-201 000-109 117-101 1z0-599 1y0-a26 117-202 000-453 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-467 EX200 M70-301 70-489 220-802 70-410 70-461 70-462 200-120 400-101 MB2-703 070-410 JN0-102 70-412 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 exam 070-461 exam C2030-283 C2090-540 C2180-278 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 exam 070-461 exam