Archive for May 2014

Research and Markets: Digital Signage & DOOH Working with Smartphones … – SYS-CON Media (press release)


Research and Markets: Digital Signage & DOOH Working with Smartphones ...
SYS-CON Media (press release)
With the majority of the target audience in major countries now owning a smartphone, the ability to reach into these smartphones is very tempting. All kinds of advantages can be talked about if digital signage and Digital Out Of Home (DOOH) advertising ...

and more »

Research and Markets: Digital Signage & DOOH Working with Smartphones … – Business Wire (press release)


Research and Markets: Digital Signage & DOOH Working with Smartphones ...
Business Wire (press release)
With the majority of the target audience in major countries now owning a smartphone, the ability to reach into these smartphones is very tempting. All kinds of advantages can be talked about if digital signage and Digital Out Of Home (DOOH) advertising ...

and more »

Apple Close to $3.2 Billion Deal to Buy Beats Electronics


Apple is close to acquiring headphone maker and music-streaming service Beats Electronics for $3.2 billion, in what would be the largest-ever purchase by the iPhone maker, according to a person with knowledge of the matter.

A deal would give the world's most valuable company a stronger foothold in the music-accessories business and would bolster Apple's online music capabilities. Apple has made a string of smaller acquisitions over the past 18 months under Chief Executive Officer Tim Cook.

Beats, based in Santa Monica, California, was founded by music-industry insiders Jimmy Iovine and Dr. Dre. After gaining popularity for its high-end headphones, the company is expanding and is challenging industry-leader Spotify with a music- subscription service called Beats Music.

Continue reading at AdAge.com

Seneca Expands Digital Signage Team – Digital Signage Connection


Digital Signage Connection

Seneca Expands Digital Signage Team
Digital Signage Connection
Seneca expanded its digital signage team with the hiring of business development manager Kevin Cosbey, the company announced. Cosbey joins Seneca with 10 years of digital signage and digital engagement experience, most recently having spent five ...

Visix Creative Services Team Wins 6 Awards – Digital Signage Connection


Digital Signage Connection

Visix Creative Services Team Wins 6 Awards
Digital Signage Connection
Visix Inc. creative services received three Communicator Awards and three Hermes Creative Awards for its interactive wayfinding designs for digital signage. Both awards were announced last week and bring the total number of awards and honors for the ...

Snapchat Settles Claims With FTC That Messages Don’t Disappear


Snapchat settled with the Federal Trade Commission over claims that its photo messages don't always disappear, in the latest hiccup for the fast-growing startup.

While the Los Angeles-based company has publicized and marketed how the annotated photos that its users send through its mobile application will "disappear forever" after a few seconds, there are several easy workarounds that Snapchat failed to address or let users know about, the FTC said today. Snapchat also wasn't always alerting users when recipients take a screenshot of messages, and failed to a secure a feature called "find friends" that had a flaw that led to a data breach, the FTC said.

"If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises," FTC Chairwoman Edith Ramirez said in a statement. "Any company that makes misrepresentations to consumers about its privacy and security practices risks FTC action."

Continue reading at AdAge.com

Pinterest Gets TV Show on FYI Network


FYI Network, A&E Networks' replacement for the Bio channel, is partnering with Pinterest for a new series.

A&E Networks, which will flip the switch on FYI in July, said Thursday that FYI will run a home design show called "We're Moving In," following new housemates using Pinterest as a source of inspiration for everything from paint color to remodeling the kitchen.

FYI has ordered six half-hour episodes of the series, which executives called among the first to integrate creative direction from Pinterest.

Continue reading at AdAge.com

Research and Markets: India Digital Signage Market (2014-2019): Market … – Business Wire (press release)


Research and Markets: India Digital Signage Market (2014-2019): Market ...
Business Wire (press release)
Growing advertisement expenditure, increasing organized retail sector, increasing need to promote products & services through interactive medium is spurring the adoption of digital signage systems in India. The digital signage systems market in India ...

Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store

Oakley’s NY Flagship Store Features Ceiling Mounted Digital Signage Display

Oakley’s Eye Candy Features 27 Digital Signage Screens Suspended Across the Length of the Retail Space

NEW YORK, NY — New York real estate commands premium prices, so every square foot counts when developing a new retail concept. Utilization was a big consideration with the latest retail concept just launched by Oakley, a leading a sport and lifestyle brand. Oakley has just opened a new 6,800 square foot flagship store at 560 Fifth Avenue that features a ceiling mounted multimedia installation that consists of 27 high resolution digital signage screens that are suspended across the length of the ceiling. By using a ceiling mounted installation all of the store’s valuable wall and floor space remained available for sales and merchandising.

The Oakley’s multimedia installation was developed by Moment Factory, a new media and entertainment studio specializing in the conception and production of multimedia environments. Moment Factory worked in collaboration with SITU Fabrication, a Brooklyn-based digital fabrication studio, and Fulkra, a Los Angeles-based technology integrator.

According to Moment Factory, the multimedia installation’s shifting angles and surfaces create anamorphic tricks that play with the viewer’s perception of the retail space and the decomposition of the video across the surface of the screens. The screen content is divided into four segments that run in alternating patterns and rhythms according to store hours and activity on 5th Avenue. Manhattan is a media-saturated environment, so each segment was designed to draw in customers from the city’s busy streets. Rolling transitions merge footage of Oakley’s performance athletes with complex layers that reveal over time as consumers experience the installation.

Moment Factory’s concept had to successfully fit within the existing architectural design, while also expressing the brand’s strong connection to technological innovation. The installation’s physical design took inspiration from the exterior storefront architecture – featuring large pleated metal components. The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance.

The Oakley retail project follows Moment Factory’s successful participation in the launch of Oakley’s “Disruptive by Design” campaign in Los Angeles in February 2014. Through this new global marketing initiative, Oakley aimed to celebrate its legacy and culture of disruption, and set out their blueprint for future innovation.

Moment Factory was also involved with the newly renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX). LAX’s Tom Bradley International Terminal has been under construction for more than 3 years at a cost of $737 million. In addition to expanding capacity and passenger amenities the new terminal has been outfitted with the latest in multimedia entertainment technology. The company was commissioned by Los Angeles World Airports to work in collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the content producer for seven media features at the new Terminal. The end result is one of the largest immersive multimedia system of any airport in the Americas.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

These Are the TV Shows More Popular Among Cord-Cutters


People who cancel their cable TV subscriptions may not miss their monthly bills, but they're also not missing out on some of their favorite broadcast shows.

These so-called cord-cutters are more likely than the average internet user to watch ABC programs like "Jimmy Kimmel Live" and "Modern Family" and Fox's animated series online, according to a survey conducted by Experian Marketing Services.

All fifteen of the shows with higher-than-average popularity among cord-cutters are broadcast programs that could be watched on traditional TV without a cable or satellite subscription (internet-only shows like "House of Cards" weren't measured). However the programs' popularity may have as much to do with their broad distribution strategy as with their over-the-air availability.

Continue reading at AdAge.com

400-101 exam 70-410 exam 200-120 exam MB2-703 exam 070-462 exam 70-462 exam 70-461 exam 070-410 exam JN0-102 exam 70-411 exam C_TADM51_731 exam C4090-958 exam 70-483 exam EX300 exam 070-461 exam MB2-702 exam 200-120 exam 400-101 exam 300-115 exam 100-101 exam 200-101 exam 70-410 exam 70-411 exam 70-680 exam 70-412 exam 100-101 exam 200-120 exam 200-101 exam ex200 exam 70-410 exam 70-411 exam 70-412 exam 70-480 exam 70-686 exam 70-680 exam y0-401 exam 70-410 test 70-412 test 70-411 test 70-461 test 400-101 test JN0-102 test 70-462 test 70-411 test 70-410 test 200-120 test MB2-703 test 640-554 test 700-505 test 70-457 test 70-460 test C2150-197 test EX0-001 test 100-101 test 200-101 test 700-701 test 98-367 test 77-881 test 70-688 test 70-683 test 70-680 test 70-663 test 70-579 test 70-642 test 70-642 test 400-101 test 70-410 test 200-120 test MB2-703 test 070-462 test 70-462 test 70-461 test 070-410 test JN0-102 test 70-411 test N10-006 test CAS-002 test 220-802 test JN0-102 test 1z0-146 CASP JK0-022 N10-006 CAS-002 2V0-621 200-120 300-101 70-410 70-411 sy0-401 sy0-401 vcp550 2v0-621d 2v0-620 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 70-410 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-480 C4040-108 MB2-701 070-411 100-101 70-410 220-801 220-802 ct0-101 ht0-201 000-109 117-101 1z0-599 1y0-a26 117-202 000-453 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-467 EX200 M70-301 70-489 220-802 70-410 70-461 70-462 200-120 400-101 MB2-703 070-410 JN0-102 70-412 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 exam 070-461 exam C2030-283 C2090-540 C2180-278 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 exam 070-461 exam