Astral Adds 8 Digital Out-of-Home Advertising Columns in Montréal’s Quartier des Spectacles
MONTREAL, CANADA — Astral Out-of-Home has launched a new digital out-of-home (DOOH) network in the heart of Montréal. The network features eight digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s new street-level network also includes static backlit columns in addition to the all digital columns for a total of 14 new advertising structures. With the new network, Astral now has now expanded it’s inventory to more than 40 advertising faces across downtown Montréal.
Astral had worked with Michel Dallaire Design Industriel in 2011 to develop a new outdoor digital signage column for the Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). The design was unveiled at the building’s inauguration and also houses the Museum’s new 444-seat concert hall. In addition to advertising, the MMFA digital signage column promotes upcoming free exhibits and concerts planned by the MMFA. The digital advertising column is equipped with two liquid-crystal displays that feature six alternating messages per minute, broadcast seven days a week.
Astral Out-of-Home worked in partnership with the Ville-Marie borough and the Quartier des Spectacles to develop the new DOOH network to give advertisers the opportunity to reach the large number of festival-goers and visitors in Montréal’s downtown area that is frequented by more than 47,000 workers and 45,000 students each day. The network will also be used by the city for messages that will contribute directly to promoting Montréal’s artistic and cultural vitality. Quartier des Spectacles is Montréal’s cultural heart, it is a hub of economic, urban and cultural development with many assets that are helping establish Montréal as a leading cultural metropolis.
“Astral Out-of-Home is proud of this partnership with the Quartier des Spectacles,” said Luc Quétel, President, Astral Out-of-Home. “We’ve worked hard to ensure our new structures are erected just in time for summer and the excitement of festival season.”
Astral Out-of-Home is a division of Bell Media.
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