TransitScreen and Engrain Helps Commuters See Nearby Transit Options, Including Bus, Train and Subway Information
DENVER, CO — One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns.
One of the most effective behavioral incentives is figuring out better ways to provide convenience and easy of use. And that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.
Because of digitization, people now have more than one channel in which to retrieve information. In addition to mobile applications, street-level kiosks now provide interactive digital signage displays with local information and wayfinding assistance.
A new partnership between TransitScreen, a San Francisco-based developer of real-time transit information displays and Engrain, a developer of touchscreen-based property tours and resident interaction systems, has announced the release of a new service called TouchTour Transit, to provide up-to-the-minute information on local public transportation. The system provides a live feed that will show details on all nearby transit options, including bus, train and subway lines as well as bikeshare and carshare availability.
“Many people are reluctant to use public transportation simply because they don’t have easy access to comprehensive information on the choices available,” said Melissa Pasquale, vice president of product development at Engrain. “TouchTour Transit will remove that hurdle in communities that have our panels. We’re excited to be working with the TransitScreen team.”
Engrain’s TouchTour panels, along with standard digital signage screens, are being installed in apartment and condominium communities in a growing number of U.S. cities.
“Our immediate goal with TransitScreen data is to help a person get from point A to point B,” said Ryan Croft, vice president of business development at TransitScreen. “But the broader vision is about educating people, encouraging behavior change and getting more cars off the streets. Our partnership with Engrain, and the ability to inform residents in multifamily communities as they begin their travels, is perfectly aligned with that vision.”
Free Trend Report: Why Location Is the New Currency of Marketing
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.
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