that is very rarely talked about is the need for synchronisation, especially amongst networked systems. If a network of signs, especially outdoor digital signage
used to deploy time-critical ...
One aspect of
Yahoo wants TV-level programming so badly that it's picking up TV's leftovers.
Yahoo has picked up NBC's canceled comedy "Community" for its streaming video service Yahoo Screen. The series, which had a devoted but small-for-TV fan base, will premiere its sixth season this fall on the portal's site.
With the move, Yahoo has taken a page from Netflix's book. That streaming video service resurrected "Arrested Development" as a way to bolster its exclusive content library and lure new subscribers that were already won over by the series' earlier run on Fox. Netflix is also bringing AMC's "The Killing" back for a short final season. Similarly, "Community" may have been attractive to Yahoo for its built-in audience that could help to direct eyes to Yahoo's own original series, particularly its two forthcoming TV-length original shows.
Continue reading at AdAge.com
Advertising Association opens early registration for 2014 Video Everywhere Summit. The seventh annual Video Everywhere Summit will take place Tuesday, Nov. 4, at Crowne Plaza Times Square in New ...
It's a familiar story with a nasty twist.
A sizable ad fraud operation was recently discovered sticking websites running lucrative video ads inside nearly invisible windows and placing those windows on legitimate sites via dirt cheap banner-ad buys. This allowed the fraudsters to piggyback off the traffic of real sites.
Those behind the operation skimmed tens of millions of dollars from advertisers, according to online security firm Telemetry, which uncovered the fraud. And the twist: They got away with it for months, in part, by fooling a number of anti-fraud products into believing they were seeing something legitimate.
Continue reading at AdAge.com
Ocean Outdoor Competition Invites Submissions From Brands and Agencies by August 29
UNITED KINGDOM — Ocean Outdoor, a UK-based digital out-of-home (DOOH) media owner, has launched its annual competition to discover the best creative work in outdoor DOOH advertising, including full motion, subtle motion and interactivity.
For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK.
“This year is the fifth anniversary of a competition that has encouraged the market to consider digital out-of-home as a medium in its own right, one that can inspire and deliver creatively, with the ability to integrate with the latest technology and other forward thinking media,” said Tim Bleakley, CEO, Ocean Outdoor. “Last year’s winners, Twitter’s #iSpy game for Nokia (pictured above) and Tate Britain’s data-driven Welcome to London campaign, did just that. Two campaigns that were exceptional for the strength of their visual ideas and their superb use of technology. Our challenge to the creative community in 2014 is a simple one. Top that.”
Previous competition winner, the MicroLoan Foundation, went on to win a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.
The competition offers two categories to enter work: Creative Techniques and Interactive. The prizes include the chance to showcase winning campaigns across The Grid, Ocean’s full motion six city digital out-of-home network, and also domination of Eat Street@Westfield London including interactive and experiential opportunities. Films of the successful shortlisted concepts will be showcased on a dedicated website, and the finalists will go on to be judged by a panel of industry experts.
Entries for the free competition must be submitted before August 29. The winners will be announced on October 9 at a prestigious awards ceremony at the IMAX in London.
Free Trend Report: Why Location Is the New Currency of Marketing
Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DPb Media
Download your free copy here
The post 2014 Art of Outdoor DOOH Competition Call for Entries appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News