Archive for July 2014

LinkedIn’s Ad Business Rises As Company Reports Robust Growth


LinkedIn's ad business is growing a rapid clip.

The company reported strong overall Q2 results this afternoon, with its $534 million dollars in revenue up 47% from a year ago, good enough to beat estimates of $511 million. Its ad business, reported under "Marketing Solutions," kept pace, with revenue from that division reaching $106 million, up 44% from the same period a year ago.

In a call with investors, LinkedIn CEO Jeff Weiner said the company's Sponsored Updates ad product drove revenue for Marketing Solutions, but also pointed to LinkedIn's acquisition of ad-tech company Bizo as an expected source of future expansion.

Continue reading at AdAge.com

Comprehensive digital out-of-home advertising market update by …

Today, digital signs account for one of every three dollars spent on out-of-home advertising. A report released this morning by PQ Media, an out-of-home analyst firm, estimates that digital out-of-home advertising in the U.S..

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Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Interactive Network Enables Advertisers to Engage With On-the Go Consumers at Scale Using Mobile and OOH Media

NEW YORK, NY — A follow up on Clear Channel Outdoor’s Connect platform. Last March, we reported on the launch of Connect, an interactive mobile advertising platform that enables seamless campaign integration between out-of-home (OOH) advertising and mobile devices. According to Clear Channel Outdoor, they have completed the rollout of Connect across 29 markets, including 9 of the top 10 U.S. DMAs. With connect, advertisers will be able to reach mobile consumers via out-of-home media and smartphones in integrated campaigns at national scale.

Clear Channel Outdoor’s announcement follows successes with Connect in pilot U.S. markets and in Europe where the product was deployed earlier this year. More than 60 advertisers in the United Kingdom including McDonalds, Google, Aussie Bum, Levi’s and Paramount (Maleficent ad campaign pictured here) have run over 100 mobile-enabled campaigns using Connect. Clear Channel Outdoor has partnered with Blue Bite, a leading mobile-marketing solutions provider, to provide the back-end technology, operations, and sales support for Connect advertisers in the U.S. and Canada.

“Our North American rollout of Connect is the largest deployment of integrated mobile and out-of-home technology ever,” said Suzanne Grimes, President & Chief Operating Officer, Clear Channel Outdoor – North America. “The intersection of mobile and out-of-home is an enormous opportunity for marketers, and Clear Channel Outdoor is excited to continue to lead the way with Connect. Combining the visual impact of out of home with the interactive and data-rich capabilities of mobile will help our clients create more engaging and measurable campaigns to build their brands and achieve their sales goals.”

Clear Channel Outdoor and Blue Bite are looking to make the development and execution of interactive mobile campaigns easier. Connect tags are attached to digital and static panels on pedestrian level outdoor sites with heavy traffic such as street furniture, bus shelters and other advertising structures, also in airports and at other points-of-sale. With Connect, Advertisers have a turnkey solution for interactive campaigns using existing web-optimized content whether they need NFC tags, QR codes or SMS numbers. Clear Channel Outdoor also plans to deploy beacons and other technologies when client demand and consumer benefit arise.

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Blue Bite will facilitate the consumer experience by delivering appropriate mobile content to each smartphone user who engages based on their location. They will ensure access to information, coupons and transactional opportunities, or facilitate interaction with social media or games. Campaigns can be customized by city, neighborhood, or even individual site.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

11Giraffes Announces Support for NEC OPS Digital Signage Media Players – Digital Signage Connection


11Giraffes Announces Support for NEC OPS Digital Signage Media Players
Digital Signage Connection
11Giraffes recently announced a partnership with NEC Display Solutions, a provider of commercial LCD display and projector solutions, to offer the 11Giraffes digital signage platform on NEC's Open Pluggable Specification (OPS) family of devices. The ...

Net Display Systems and IAdea Partner on Low-Cost Digital Signage – Digital Signage Connection


Digital Signage Connection

Net Display Systems and IAdea Partner on Low-Cost Digital Signage
Digital Signage Connection
For digital signage solutions that require displays to be OS independent and browser-based, NDS offers the PADS4 HTML5 Basic Viewer that has been successfully tested and certified by IAdea and is compatible with the entire catalog of IAdea Signboard ...

LinkedIn’s New Enterprise Sales Tool Could Be Big For B2B Marketers


A new LinkedIn product geared towards salespeople may soon be a mainstay in b-to-b marketing departments.

The product, a standalone, more powerful iteration of LinkedIn's Sales Navigator functionality, will offer a curated stream of updates from target accounts , surfacing the type of data -- job changes, press announcements, status updates and blog posts -- that can help b-to-b marketers more effectively drum up the sales-ready leads they're tasked with generating.

"This idea of having a standalone experience with a list of accounts and insights pushed to you, none of that existed before," said Sachin Rekhi, group product manager at LinkedIn.

Continue reading at AdAge.com

Orlando-Area Kiosks Offer New Ticketing Solution – Digital Signage Connection


Digital Signage Connection

Orlando-Area Kiosks Offer New Ticketing Solution
Digital Signage Connection
Livewire Digital of York, Pennsylvania, announced it was selected by Ticket Box to bring in new technology to revolutionize ticketing for tourists. The Ticket Box kiosk allows tourists to purchase tickets to the area's top attractions, all in one place ...

Clear Channel Airports Launches Interactive Charging Station Network

Clear Channel Airports Launches Interactive Charging Station Network

New Digital Out-of-Home Advertising Network Delivers Convenience To Connected Travelers

NEW YORK, NYClear Channel Airports has launched a nationwide digital out-of-home (DOOH) network of interactive charging stations at three of the country’s busiest airports. The new network was developed with Monster Media, an interactive provider of DOOH advertising solutions.

The kiosks allow travelers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues. The each kiosk features built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. The kiosks are ADA compliant and use embedded touch-enabled LED screens.

Ad campaigns can reach across channels by prompting travelers to connect with brands via social media and then email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.

Verizon Wireless’ 4G LTE network will be used to deliver digital advertising to the kiosk network, including messages from Verizon. Clear Channel Airports’ management of advertising programs at ATL, ORD and DFW offer ideal placement for Monster Media’s charging stations.

The Interactive Charging Station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW).

“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”

“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports. Clear Channel Airports is a brand division of Clear Channel Outdoor.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Airports Launches Interactive Charging Station Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Programmatic Trends Depress Digital Ad Revenue at Meredith


Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.

Digital ad revenue fell 4% at the National Media Group during the quarter ending June 30, Meredith said in an earnings release today. The decline comes despite Meredith's 2012 acquisition of AllRecipes.com, a large website in a popular area, and is partly to blame on the shift to programmatic ad-buying, executives said during a call with analysts to discuss the results.

"The marketplace has changed a quite a bit in the digital landscape," said Tom Hardy, president of the National Media Group, referring to both consumers' shift to mobile and marketers' move toward programmatic technology. Procter & Gamble, the world's largest ad spender, is working toward buying most of its digital ads through programmatic tech by the end of thisyear.

Continue reading at AdAge.com

B-to-B Case Study: How PotashCorp Grew Results With Data App for Farmers


Fertilizer company PotashCorp had a problem: convince farmers they shouldn't stop using its product, even when times were tough.

"Unfortunately, fertilizer application -- particularly potash -- can be viewed by some farmers as expendable in the short term," said Tom Pasztor, senior director-stakeholder communications at PotashCorp. "Our challenge was to change this mindset and build a business case for increasing potash applications."

But telling customers they needed potash -- a soil nutrient made of potassium -- wasn't enough; the company need to show them.

Continue reading at AdAge.com

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