Clear Channel Airports Launches Interactive Charging Station Network

Clear Channel Airports Launches Interactive Charging Station Network

New Digital Out-of-Home Advertising Network Delivers Convenience To Connected Travelers

NEW YORK, NYClear Channel Airports has launched a nationwide digital out-of-home (DOOH) network of interactive charging stations at three of the country’s busiest airports. The new network was developed with Monster Media, an interactive provider of DOOH advertising solutions.

The kiosks allow travelers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues. The each kiosk features built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. The kiosks are ADA compliant and use embedded touch-enabled LED screens.

Ad campaigns can reach across channels by prompting travelers to connect with brands via social media and then email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.

Verizon Wireless’ 4G LTE network will be used to deliver digital advertising to the kiosk network, including messages from Verizon. Clear Channel Airports’ management of advertising programs at ATL, ORD and DFW offer ideal placement for Monster Media’s charging stations.

The Interactive Charging Station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW).

“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”

“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports. Clear Channel Airports is a brand division of Clear Channel Outdoor.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
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The post Clear Channel Airports Launches Interactive Charging Station Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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