Clear Channel Outdoor and BlueFocus Communications Group To Promote Chinese Brands Using DOOH Media
NEW YORK, NY — Clear Channel Outdoor has announced a multi-year deal with BlueFocus Communications Group (BFCG), one of the largest marketing and communications conglomerates in China. The deal will use Clear Channel’s digital out-of-home (DOOH) assets to promote Chinese brands and raise awareness with US consumers. The BFCG brand campaign will utilize Clear Channel’s Times Square Spectacolor digital billboard as well as major US airports, starting with San Francisco International Airport through Clear Channel Airports. BFCG invested in and founded a brand new company – Beijing Blueskyfall Media Advertising Co., Ltd. to operate this project.
“An increasing number of Chinese cities and commercial brands are eyeing global markets. We recognize their needs for building brands globally, and the U.S. market is essential to the success of any brand with global aspirations,” said Peter Mao, President of BlueFocus Communications Group. “We chose Clear Channel Outdoor as our partner because of their leadership position in the most important U.S. markets including New York’s Times Square, their comprehensive portfolio of solutions, and because of their pioneering success creating consumer engagement with social media and other digital platforms.”
Starting out as a public relations consultancy in 1996 and listed on Shenzhen Stock Exchange in 2010, BlueFocus has developed into a conglomerate specializing in digital marketing, public relations, creative advertising planning/media agency, events management and international communications. BlueFocus clients include Subaru, Lenovo, Samsung, HTC, China Mobile BaiDu and Sino-Ocean. Over the past few years, the rapid growth of BFCG has drawn wide attention from the global communications industry. On the Holmes Report Global Ranking of PR Firms, BFCG has soared from the 75th place in 2007 to the 19th place in 2013; it has won several Gold SABRE Awards and IPRA Golden World Awards.
“BlueFocus boasts a rich history of conceptualizing and executing game changing advertising campaigns for their diverse and prestigious client base,” said Suzanne Grimes, President and COO, Clear Channel Outdoor-North America. “This multi year deal extends our scale and scope and creativity to their global expansion as we collaborate to push the boundaries of out-of-home for BlueFocus’ clients who are seeking to engage with the US audience in even more meaningful ways.”
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