MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost's Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media, Mobile Activation and More

NEW YORK, NY — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out-of-Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.

MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves.

Barry Frey, DPAA’s president & chief executive said, “The addition of the MediaPost Digital Out of Home Awards program brings an exciting new dimension to our Video Everywhere Summit and will be a terrific showcase for our industry’s best work.”

As for the additional speakers, Frey said, “This is the deepest lineup of marketing experts that we’ve ever lined up to speak at our Summit. We’re going to hear some very provocative discussions and keen insights on important topics including programmatic, cross-media, digital place based success stories, mobile activation, managing growth and more.”

Kenneth Fadner, chairman of MediaPost, sees a great fit between the DPAA’s Video Everywhere Summit and the 6th Annual Digital Out of Home Awards. “We are delighted to be presenting our awards that evening,” he said. “It should make a great pairing for the industry.”

In addition to announcing its collaboration with MediaPost, DPAA today released the latest list of senior industry leaders who have committed to speak at the event.

New additions to the speaker roster include:

  • Martin Cass, chief executive officer, Assembly and MDC Media Partners
  • Jeff Dow, global executive vice president, digital, data & analytics, SMG
  • Cat Greenleaf, host, “Talk Stoop with Cat Greenleaf” and USA Network Daytime
  • Rob Griffin, executive vice president, global head of digital, Havas Media
  • Lori Hiltz, chief executive officer, Havas Media NA
  • Greg Kahn, chief executive officer, GKmediaBUZZ
  • Anush Prabhu, partner, chief channel planning & investment officer, Deutsch
  • Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds
  • Antony Young, president, Water Cooler Group
  • Julian Zilberbrand, executive vice president activation standards, insights & technology, Zenith

Go to www.videoeverywheresummit2014.com for the full roster of speakers.

The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem and will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place based media. A record crowd in excess of 600 is expected.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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