Archive for August 2014

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles


Mtn Dew is launching a series of bite-size videos featuring a pint-size animated character, in the hopes of attracting attention on mobile devices.

"Dewdles," a series of eight 15-second videos, features animation on top of live action and was shot with a variety of cameras, including iPhones. The character -- unofficially known as "little dewd" within the brand -- is decked out in a helmet and cape in Mtn Dew's trademark green and red. In the videos, he takes a ride on a bottle rocket and the lever of a toaster.

The intent is for Dewdles to be an ongoing effort, with more videos rolling out in the coming months. BBDO New York worked on the campaign.

Continue reading at AdAge.com

Digital signage solutions ‘to boost’ Allied Telesis revenue – The Nation


Digital signage solutions 'to boost' Allied Telesis revenue
The Nation
Teerayut said that Allied Telesis would focus on banks and manufacturers who wanted to provide information to their branches and monitor the production process via digital display screens. Through digital signage, multimedia data could be displayed on ...

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