The popular SMIL+HTML5 digital signage middleware platform will soon migrate from ARM-based CPUs to Intel’s latest entry-level digital signage platform
Archive for September 2014
IAB Creative Showcase winners for August 2014: The Good Agency's Save the ...
A 60” TV spot 'We're Sorry' is supported by online films such as a 30" inflight and a whole host of activity including a suite of OOH and DOOH executions in major sites around the UK, including airports, roadside sites, the BFI IMAX site and the new ...
In the courtroom, Apple and Samsung like to accuse the over of being a copycat. Neither could make that claim when it comes to digital advertising tactics.
This week, as both device makers rolled out spots on YouTube for their latest flagship smartphones, the marketing contrast was clear.
Apple introduced its iPhone 6 and 6 Plus with just three digital creative pieces. By Thursday, the trio netted 19.6 million impressions, according to Visible Measures, which catalogues overall spread with its 'True Reach' metric. Apple also accrued 162,000 social interactions.
Is digital signage ready for the mobile commerce revolution?
Digital Signage Today (blog)
This will have broad implications to digital signage as consumers spend ever more time looking down and being engaged with their mobile devices. Unfortunately, it seems very few truly understand this emerging mobile commerce model. The massive ...