Archive for November 2014

‘Underground Mall’ Redefines Digital Out-of-Home Advertising – Digital Signage Connection


Digital Signage Connection

'Underground Mall' Redefines Digital Out-of-Home Advertising
Digital Signage Connection
... use of a DOOH platform for an engaging experience between a brand and consumers while they are on the go during their daily journey," said Paul J. Fleuranges, senior director, corporate & internal communications, Metropolitan Transportation Authority.

Shopping Malls: DooH und Wayfinding – Digital Signage in der Mall of Berlin – invidis – Digital Signage Portal


invidis - Digital Signage Portal

Shopping Malls: DooH und Wayfinding – Digital Signage in der Mall of Berlin
invidis - Digital Signage Portal
28. November 2014 - Mit 270 Shops und einer Einkaufsfläche von 76.000 m² hat im Herbst 2014 eine neue Shopping Mall direkt im Herzen Berlins eröffnet. Die LP 12 Mall of Berlin am Leipziger Platz setzt auf Digital Signage und digitales Wayfinding – im ...

Slovenian DOOH network running on cloud-based digital signage – Digital Signage Today


Slovenian DOOH network running on cloud-based digital signage
Digital Signage Today
The largest network of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International LLC's cloud-based digital signage software to power its new class of technologically advanced LED screens, called "Digital Giants," according ...

With Celebrity and Scandal, MailOnline’s U.S. Revenue Double


MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year ending in September, parent company DMGT said Wednesday in a release of preliminary results for its fiscal year. That's more than double the 5 million, or roughly $8 million, it brought in during the equivalent period a year prior.

U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in its fiscal 2014. That was an increase of 62% over the previous year and came mostly from the U.K., the company said.

Through a mix of splashy stories about celebrities, scandal and breaking news, MailOnline has grown into one of the most visited newspaper websites in the U.S. and the world. But MailOnline is still a relatively new entrant to the U.S. market, having opened its first U.S. office in L.A. in 2010. A New York outpost followed a year later. Today, MailOnline employs about 120 people in the U.S., DMGT execs told investors on Wednesday. In the U.K., it's about 250 people.

Continue reading at AdAge.com

Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times


An in-depth New York Times report last weekend looked at the downside of North Dakota's oil boom, and cast energy companies in a poor light -- except for one called Statoil, which is actually called out for its impressive safety record. In the story's mobile version, a display ad for Statoil appeared just a few paragraphs from where the company is approvingly mentioned.

Was this an egregious breach of the Times' famous wall between advertising and editorial? No, but it highlights the occasional shortcomings of selling ads through automated auctions.

Continue reading at AdAge.com

Europe Wants Google to Extend Its ‘Right to be Forgotten’ to U.S. Searches


Google will have to change how it applies the right to be forgotten to its websites beyond the European Union under rules drafted by the E.U.'s privacy chiefs.

The guidelines also rebuke the owner of the world's most-used search engine for routinely notifying news outlets about story links it has removed -- a process that has thrown some people who'd sought extra privacy back into the media spotlight.

"All the extensions are included, including the .com," Isabelle Falque-Pierrotin, head of the EU group of 28 privacy watchdogs, told reporters in Brussels today. "There is no legal basis for routine transmissions from Google, or any other search engines, to editors," she said. "It may, in some cases be necessary, but not as a routine and not as an obligation, as Google said."

Continue reading at AdAge.com

Line Hopes Messaging Stickers Help It Take Off in U.S.


In Asia, emojis and stickers on messaging apps are big, and it's common for people -- even adults -- to pay extra so they can punctuate their text messages with bears or bunnies. Now the Line messaging app says Americans are getting in on the sticker phenomenon too.

Japan's Line Corp., which is trying to popularize its messaging app in the U.S., amid tough competition, launched a contest for artists to design new stickers, with people voting for winners.

Line says the U.S.-focused contest brought in more than 10,000 sticker submissions and 500 million votes since it was launched in late September, in partnership with GIF search engine and artist community Giphy. (Giphy says it's still processing details on the huge voting number -- for example, how many repeat voters there were. It says it blocked bots.)

Continue reading at AdAge.com

At Food52, Thanksgiving Is Super Bowl Season


With Thanksgiving just days away, home cooks are visiting Food52 for tips on brining a turkey and pulling together vegetarian gravy. There's also an urgent plea for help with a wine-enriched mushroom consomm.

"Right now is basically our Super Bowl," a Food52 spokeswoman said.

The same could be said of any number of epicurean sites, but Food52 -- a startup founded in 2009 by former New York Times Magazine food editor Amanda Hesser -- has a rabid fan base with very particular tastes (see: the consomm crisis). Among its more than 31,000 recipes, 98% are submitted by readers, who also contribute 70% of the columns. Many aren't compensated for their work.

Continue reading at AdAge.com

Google Finally Gets It – MediaPost Communications


Google Finally Gets It
MediaPost Communications
And because DOOH signage is visible to consumers who are on the go, programmatically targeting this medium can place it at the upper end of the mobile funnel, reaching an audience that is out and about, with content relevant to what they're seeing on ...

MoPub CEO Leaves Day-to-Day Operations, in Another Executive Shake-Up at Twitter


Yet another executive shuffle is underway at Twitter.

Fourteen months after Twitter acquired MoPub, its founder and CEO, Jim Payne, is leaving day-to-day operations for the mobile-ad exchange. Mr. Payne will serve as an ad-tech adviser to Twitter's CFO, Anthony Noto.

A Twitter spokesman confirmed the changes. Mr. Payne's transition was planned, and he will continue working daily at Twitter, strategically advising Mr. Noto on the ad-tech industry, the spokesman said. (Yesterday, Mr. Noto publicly signaled his interest in buying a company through a mistaken tweet.)

Continue reading at AdAge.com

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