Archive for December 2014

Statements of Intent: Interpublic Group, Havas Media, Lowe Profero UK, M&C … – The Drum


The Drum

Statements of Intent: Interpublic Group, Havas Media, Lowe Profero UK, M&C ...
The Drum
Happy 2015 everyone. With an eye looking towards the next 12 months, The Drum approached some network agency chiefs to ask them, not what they predict will happen in the year ahead, but what they know for certain to expect. Here we share what they ...

Image360 expects more companies utilizing dynamic digital signage in 2015 – Virtual-Strategy Magazine (press release)


Image360 expects more companies utilizing dynamic digital signage in 2015
Virtual-Strategy Magazine (press release)
Dynamic digital signage may also go by other terms, such as Digital out of Home (DooH) advertising, captive audience networks, in-store media, video advertising networks and audio/visual signage, among others. But all of these terms refer to a media ...

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Image360 expects more companies utilizing dynamic digital signage in 2015 – PR Newswire (press release)


Image360 expects more companies utilizing dynamic digital signage in 2015
PR Newswire (press release)
Dynamic digital signage is the externally-controlled distribution and playback of digital content on a network of one or more displays. Dynamic digital signage may also go by other terms, such as Digital out of Home (DooH) advertising, captive audience ...

Visionstate solicits proposals for kiosk, digital signage partnership

Edmonton, Alberta, Canada-based Visionstate Inc, a division of Visionstate Corp, is soliciting proposal submissions for a partnership with a media sales supplier for a network of digital signage advertising across 90 CBL Properties' shopping centers across the United States.

CEW, formerly KioskCom and The Digital Signage Show, shuttered

Customer Engagement World, the trade show formerly known as Customer Engagement Technology World — and before that as KioskCom and The Digital Signage Show — has been shut down.

Lottery store scratches off digital signage winner

British Columbia Lottery Corp. using touch- and gesture-interactive digital signage at new Lotto Signature Store in Burnaby, B.C.

Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta – Street Fight


Hyperlocal Execs' 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta
Street Fight
Specifically, I believe that a rebirth of DOOH is on the horizon as companies like Placewise, BlueBite, Lamar and iHeartMedia all develop partnerships and product that leverage the proximity of a mobile device to shape content experiences on screens ...

The Year in Native Ads


If 2013 was a year of hand wringing over so-called native advertising -- a tactic in which ads are meant to mimic editorial content -- 2014 was all about adoption and investment.

This year, in fact, brands were expected to spend $3.2 billion on the tactic, up 46.7% over 2013, according to research firm eMarketer.

Outlays for native advertising are forecast to continue rising in 2015 to $4.2 billion. But before those investments take hold, here's a look back at the year in content marketing -- the popular advertising strategy where brands produce and publish articles, videos, images and social posts.

Continue reading at AdAge.com

More Digital Out-of-Home Ads Coming To Malls – MediaPost Communications


MediaPost Communications

More Digital Out-of-Home Ads Coming To Malls
MediaPost Communications
Get ready for even more digital out-of-home advertising in malls, courtesy of mall owner CBL Properties, which is deploying a DOOH ad network to 30 large malls across the U.S., with plans to add another 60 malls before long. The ad network will consist ...

Royal Caribbean’s Quantum of the Seas armed with digital signage

Robot arms moving 100-inch LED digital signage displays in a synchronized array are part of the entertainment complex on the new Quantum of the Seas luxury ocean liner.

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