Archive for March 2015

Neuroscience Proves Digital Out of Home’s Influence on Other Media – Digital Signage Connection


Digital Signage Connection

Neuroscience Proves Digital Out of Home's Influence on Other Media
Digital Signage Connection
"People who'd seen digital out of home first responded more strongly to advertising on mobile devices, even when not linked to the campaign they had seen on DOOH, than those who'd been exposed to television. "We call this the congruence effect because ...

Crocs Launches New #FindYourFun Integrated Marketing Campaign – Digital Signage Connection


Digital Signage Connection

Crocs Launches New #FindYourFun Integrated Marketing Campaign
Digital Signage Connection
According to Janet Northen, partner director, agency communications, McKinney, several digital OOH boards — in Chicago, Las Vegas, London and Tokyo to name a few cities — are part of the company's buy. "In those placements, we are either running ...

Amazon Latest to Ditch Data Conference to Boycott Indiana


Its slogan may be "Mining Big Data for Big Profits," but if the pressure to boycott Indiana continues gaining steam, the Indy Big Data conference might have trouble turning its own profit. The conference is set to be held next month in Indianapolis at the Indiana Convention Center and Lucas Oil Stadium.

Now, along with several other data-industry firms, Amazon won't be there. "We are not participating in the conference," a spokeswoman told Ad Age. According to the event site, AWS Database Services Business Development Manager Greg Khairallah, is set to speak about "Agile Big Data Analytics powered by Amazon Web Services."

The spokeswoman continued, "Nobody will present. Our speaker's photo will be gone by the end of the day. They are fielding multiple requests."

Continue reading at AdAge.com

Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN – Digital Signage Today


Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN
Digital Signage Today
And Fujitsu has recently purchased and taken delivery of two additional Smart Antennas for further retail digital signage use by its clients, according to the announcement. "Fujitsu and their clients recognize the advantages that iSIGN's Smart Antennas ...

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South African digital signage firm launches retail analytics division – Digital Signage Today


South African digital signage firm launches retail analytics division
Digital Signage Today
South African digital signage solutions company Moving Tactics announced the recent launch of Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of ...

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Mondelēz rolling out digital signage Virtual Assistants to Belgian retailers – Digital Signage Today


Digital Signage Today

Mondelēz rolling out digital signage Virtual Assistants to Belgian retailers
Digital Signage Today
The digital signage assistants will be installed in supermarkets and independent stores across the country to promote the food manufacturer's new product lines, including the Côte d'Or, Milka and LU confectionary ranges. The consumer-facing Tensator ...
Virtual assistants to help sell chocolate to the Belgians Essential Retail

all 2 news articles »

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Digital signage provider STRATACACHE opens India office – Digital Signage Today


Digital signage provider STRATACACHE opens India office
Digital Signage Today
Dayton, Ohio-based STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced a new expansion in the Asia-Pacific region with the latest office workspace ...

Atlanta airport Hyatt lands digital signage flight info boards – Digital Signage Today


Atlanta airport Hyatt lands digital signage flight info boards
Digital Signage Today
In March 2015, the property installed a new amenity for its airport-bound guests, the FlyteBoard real-time airline hotel flight information digital signage display, according to an announcement from FlyteBoard provider Flyte Systems. "We operate a high ...

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9 expert tips for ensuring video wall success – Digital Signage Today


9 expert tips for ensuring video wall success
Digital Signage Today
Video walls are cropping up more and more on the digital signage landscape, from airports to malls and beyond, using multiple displays to create a single, unified display showing either one image or zoned content and significantly impacting viewers.

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​A quick primer on best practices for social media and digital signage – Digital Signage Today (blog)


​A quick primer on best practices for social media and digital signage
Digital Signage Today (blog)
Social media meets all the criteria of engaging content: It's modern. It's social. It's real-time. It's auto-updating. In this post, we'll give you some direction and best practices for social media integration with your digital signage system.

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