Archive for July 2015

Yahoo Is Buying Social Shopping Site Polyvore


It's easier to sell ads if you can prove they push product. That's why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy them on one of 350 participating retailers' sites.

Yahoo did not disclose how much it is paying for Polyvore.

Continue reading at AdAge.com

Digital signage connects cross-continental hackathon – Digital Signage Today


Digital Signage Today

Digital signage connects cross-continental hackathon
Digital Signage Today
At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents. The hackathon, a summit of sorts for technology experts to come together and create new software, was ...

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Google Prices Seem to Be Rising for Brand-Name Keywords, But Why?


Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand's name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it's a way for brands to make sure their sites and not their rivals' are what people click on.

It's a brand-protection measure, but the cost of protecting one's brand appears to be going up.

Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight weeks, causing speculation to swirl throughout the industry.

Continue reading at AdAge.com

Webinar download available: What Which Wich learned on its quest for perfect CRM

Experts offered insight on how to choose the best customer relationship management partner and technology from the enterprise retailer perspective and the vendor viewpoint.

Newport Beach Mercedes-Benz dealership deploys flight-info digital signage for … – Digital Signage Today


Newport Beach Mercedes-Benz dealership deploys flight-info digital signage for ...
Digital Signage Today
Flyte Systems, a division of Chicago-based Industrial Television Services, announced that the Fletcher Jones Motorcars of Newport Beach (California) Mercedes-Benz dealership has added the FlytePass boarding pass printing and FlyteBoard airport flight ...

Digital signage connects cross-continental hackathon

At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Tesla engages electric car customers to drive sales, save costs

Referral program success could prove valuable for Tesla and its customers, while driving down car costs.

Samsung Adjusting Prices Amid Stalling S6 Sales Growth


Samsung will be "adjusting" prices for the S6 and S6 Edge to maintain sales growth, the company said Thursday after reporting that net income, excluding minority interests, fell to 5.63 trillion won ($4.9 billion) in the three months ended June. That missed estimates and prompted the biggest decline in shares in four months.

Samsung will add more middle- and low-end models, and cut spending in the phone division, it said. The company will unveil its next Note device on Aug. 13, earlier than the company's usual schedule. Apple typically releases a new product in the second half of the year.

The South Korea-based company also warned of slowing growth in the device market and tepid demand for memory chips.

Continue reading at AdAge.com

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