Archive for August 2015

UBS Refreshes Brand for the Digital Era, Asks Life’s Tough Questions


The text-only approach, which speaks in the voice of the client, was designed to stir images in customers' minds. "It's what happens in the mind's eye that actually makes it incredibly emotional for a lot of people," said Hubertus Kuelps, group head communications and branding for UBS, after testing the campaign. It's meant to make clients feel like the bank understands them, and can help them find the right answers.

Text also allows UBS to easily customize the spot to react to major world events, such as the recent free-fall in Chinese stocks, which rebounded before tumbling again on Monday. Mr. Kuelps said the company plans to create custom videos for events like this, but has currently only tailored the creative for particular client groups, such as corporate institutions.

The new effort, from font selection to imagery and tone, is mobile, digital and social-ready -- a shift for the bank, which last updated its brand before the days of Facebook and Twitter. It is 70% digital to align with the way UBS's target audience -- wealth managers, investment bankers and corporate institutions -- consume media today. The campaign also includes TV, print and out-of-home, as well as a classic media mix in Switzerland, where UBS serves as a universal bank.

Continue reading at AdAge.com

Keys to dayparting and digital signage

Whether you're scheduling radio ads for 'morning drive time,' time-sensitive Facebook posts or breakfast menus on digital menu boards, changing your message based on the time of day is a simple but crucial element of any communications strategy.

Keys to dayparting and digital signage – Digital Signage Today (blog)


Keys to dayparting and digital signage
Digital Signage Today (blog)
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. Whether you're scheduling radio ads for "morning drive time," time-sensitive Facebook posts or breakfast menus on digital menu boards, ...

Irish digital signage firm taking audience measurement and insights to retail … – Digital Signage Today


Irish digital signage firm taking audience measurement and insights to retail ...
Digital Signage Today
For example, the company said, a retailer using digital signage displays in its store to promote its products and services can use Instillo Audience to build an ongoing profile of the types of shoppers in its store and their general consumer behaviors ...

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MediaSignage launches content-as-a-service for digital signage – Digital Signage Today


Digital Signage Connection

MediaSignage launches content-as-a-service for digital signage
Digital Signage Today
Media Signage, a provider of enterprise-level digital signage for small and medium businesses, today announced the release of its subscription-based content creation and content scheduling service. According to the company, the service offers an added ...
MediaSignage Releases Content-as-a-Service for Digital SignageDigital Signage Connection

all 3 news articles »

MediaSignage launches content-as-a-service for digital signage

Media Signage, a provider of enterprise-level digital signage for small and medium businesses, today announced the release of its subscription-based content creation and content scheduling service.

Irish digital signage firm taking audience measurement and insights to retail SMB market

Galway, Ireland-based Instillo today announced it has created an audience measurement and marketing analysis solution called Instillo Audience designed to make it easy and affordable for even small local businesses to log, analyze and optimize how they communicate with their on-site customers.

Samsung Launches Smart Signage TV – Digital Signage Connection


Digital Signage Connection

Samsung Launches Smart Signage TV
Digital Signage Connection
According to the director of Samsung Electronics West Africa's enterprise business division, Charles Ojei, the new smart signage TV is designed to provide small and medium enterprises with all they require to get up and running with digital signage as ...
Samsung boosts SMEs' customer engagement with smart signage TVDaily Trust

all 4 news articles »

MediaSignage Releases Content-as-a-Service for Digital Signage – Digital Signage Connection


Digital Signage Connection

MediaSignage Releases Content-as-a-Service for Digital Signage
Digital Signage Connection
DigitalSignage.com, the provider of enterprise-level digital signage for small and medium businesses, is happy to announce the release of its subscription-based content creation and content scheduling service. The service offers an added benefit for ...
MediaSignage launches content-as-a-service for digital signageDigital Signage Today

all 3 news articles »

Axiomtek Accelerates Digital Signage Business with The Intel OPS Module – Digital Signage Connection


Axiomtek Accelerates Digital Signage Business with The Intel OPS Module
Digital Signage Connection
This digital signage player comes equipped with the high-performance 22 nm, fourth-generation Intel Core i7/i5/i3 or Celeron processor (codename: Haswell Refresh) and the Intel Q87 Express chipset. The Intel Open Pluggable Specification (OPS) standard ...

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