Archive for August 2015

EBay Names CMO Following Split From PayPal


EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The move comes as the online marketplace looks to rebrand itself after splitting with digital payment service PayPal last month.

"EBay is redefining itself with a more aggressive focus on retailing," the company said in a statement. "As CMO, Suzy will help connect eBay's customers to the things they love and need, and she'll bring innovation, a strategic marketing perspective and passionate voice to eBay's online and offline marketing programs."

Ms. Deering, who previously served as VP-advertising at Home Depot and held marketing roles at Verizon, is expected to use her experience in marketing, brand strategy, data and media to reshape the brand, which marks its 20th anniversary next month.

Continue reading at AdAge.com

The Marlin Co patents extend workplace digital signage to mobile devices

The Marlin Co. of Wallingford, Connecticut, a provider of software for workplace communication, has been granted two new patents, U.S. Patent Nos. 9,088,576 and 9,094,403, both of which support the use of mobile devices in the workplace as a means of delivering and receiving content.

TelVue intros InfoVue Stick single-device digital signage player

The TelVue InfoVue Stick is intended to display the same video messaging, tickers, live weather and traffic information, and data feeds that are included in the TelVue InfoVue Pro Player, but to a single TV monitor or digital signage screen.

TelVue intros InfoVue Stick single-device digital signage player – Digital Signage Today


TelVue intros InfoVue Stick single-device digital signage player
Digital Signage Today
"The InfoVue Stick expands the choices available to users of our HD digital signage service," TelVue President and CEO Jesse Lerman said in the announcement. "The InfoVue Stick opens up a wider variety of digital signage system configurations.".

Barnes & Noble top retailer in back-to-school survey

The national book retailer is the most familiar and most favored of back-to-school retail brands, reveals survey.

Back-to-school report: Consumers delaying shopping to save, attain better deals

Consumers are looking to save money and shopping time by delaying store visits during the second busiest retail season of the year.

The Marlin Co patents extend workplace digital signage to mobile devices – Digital Signage Today


The Marlin Co patents extend workplace digital signage to mobile devices
Digital Signage Today
As a longtime provider of digital signage for the workplace, Marlin has provided electronic message boards that display dynamic content to inform, engage and motivate employees. Typically the screens are located in break rooms or cafeterias where ...

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Amazon Workplace Culture and Rethinking the Data-Rules-All Philosophy


The positive impact of data analysis for creating business efficiencies is indisputable, right? Perhaps, but the front-page Sunday New York Times expos of Amazon's workplace culture -- a culture that's quantified by countless measures -- muddies the clarified waters we're told will flow from the data stream. The lengthy, and some would say lopsided, piece is strewn with damning anecdotes involving ulcer-inducing pressure to work at full-force at all hours, memorize recent performance metrics at the risk of being called "stupid," and worse, value Amazon's mission over physical health and family commitments.

"But in its offices, Amazon uses a self-reinforcing set of management, data and psychological tools to spur its tens of thousands of white-collar employees to do more and more. 'The company is running a continual performance improvement algorithm on its staff," said Amy Michaels, a former Kindle marketer."

The Times said it interviewed more than 100 current and former employees for the story.

Continue reading at AdAge.com

Make Retail Conversion a Team Sport

Leverage the best of digital and physical customer experiences.

Make Retail Conversion a Team Sport

Leverage the best of digital and physical customer experiences.

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