Archive for August 2015
Audi scores engagement with digital signage at MLS All-Star Game
Digital Signage Today
Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed its Mobile GamingWall during the 2015 MLS All-Star week in Denver. Fans attending the events at Skyline Park and Dick's Sporting Good Stadium had the ...
Brazilian QSR operator Bob's is hungry for digital signage
One of the biggest fast-food chains in Brazil is rolling out its digital signage network to a new location nearly every day. Bob's already has about 4000 screens across 700 sites, and is now adding them to 20-30 additional outlets every month, aiming ...
Google ridiculed as "peculiar and problematic" demands by European Union antitrust regulators to change the way it displays search results.
The U.S. Internet giant on Thursday filed its reply to an EU complaint that accused the company as part of a five-year-long probe of wielding its market power to quell competition in the comparison-shopping market.
The European Commission's patience with the company snapped in April after three settlement bids failed to satisfy critics. EU Competition Commissioner Margrethe Vestager fired off a so-called statement of objections threatening fines and enforced changes to the way search results are displayed.
Here's one for the Marshall McLuhans of today to ponder: Apparently some people confuse the term "data" with "digital." People in politics especially don't get it, and neither do the very journalists who are supposed to be able to relay information about these concepts clearly to their readers.
At least, that's what Elizabeth Wilner, Kantar Media Ad Intelligence senior VP and Cook Political Report contributing editor, suggests in a Cook piece today, titled bluntly, "Data and Digital? Not the Same."
Confusing digital and data is more than just a way to torque up a data scientist, it's a giveaway that you don't fully grasp where the business of politics is heading. So here's a quick primer.
Apple has sent out invitations to an event on Sept. 9 in San Francisco, where it's expected to introduce the latest iPhone, a new Apple TV set-top box and other updated products.
"Hey Siri, give us a hint," reads the invitation to the event, at 10 a.m. at the Bill Graham Civic Auditorium.
The release of a new iPhone is the most important annual product rollout for Apple's business. The device, first unveiled by Steve Jobs in San Francisco more than eight years ago, generated $31.4 billion in sales last quarter, making up 63% of the company's revenue.
Hackers can already take control of a car. And as vehicles become rolling shopping malls, cybercriminals will have an opportunity to snatch your identity, too.
Eager for a cut of drivers' purchases of fast food, gas and more, automakers have big plans to bring e-commerce to the dashboard. Ford Motor already has an app that lets drivers dictate an order to Domino's Pizza using voice controls and a smartphone. General Motors this year began offering AtYourService, which alerts drivers to deals at Dunkin' Donuts or lets them book a hotel room on Priceline.com using voice commands.
By 2020, as many as 40% of new vehicles sold worldwide will let drivers shop from behind the wheel, predicts Thilo Koslowski, VP-auto practice, Gartner.
The Home Depot Mexico does DIY with digital signage
Digital Signage Today
The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss ...
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online.
The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science Ph.D. candidate and lawyer Jonathan Mayer, who said in a blog post that he'd discovered unusual ads while browsing the web at Washington Dulles International Airport on AT&T's free WiFi.
"The web had sprouted ads," he wrote in the blog post on Tuesday. "Lots of them, in places they didn't belong .... Last I checked, Stanford doesn't hawk fashion accessories or telecom service. And it definitely doesn't run obnoxious ads that compel you to wait."