Archive for October 2015

Google Tests Its Ad Tech On Billboards: Here’s Why – Forbes


Forbes

Google Tests Its Ad Tech On Billboards: Here's Why
Forbes
Grabbing a piece of the DOOH pie would also address — at least partially, at least in the minds of inquiring analysts and shareholders — how it is shoring its ad revenues up against ad blockers and digital fraud, both of which have been highlighted a ...

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Digital Signage in Oslo Metro Gets Matrox Maevex Upgrade – CSO Australia


Digital Signage in Oslo Metro Gets Matrox Maevex Upgrade
CSO Australia
MONTREAL — Nov. 2, 2015 — Matrox® Graphics Inc. today announced that Clear Channel Norway has installed Matrox Maevex™ H.264 encoders and decoders within three stations of the Oslo metro system to deliver advertising content on 176 digital ...

The digital signage evolution of ‘techorating’ – Digital Signage Today


Digital Signage Today

The digital signage evolution of 'techorating'
Digital Signage Today
Digital signage isn't just for signage anymore (not, of course, that it ever really was just for signage). It's being used to create experiences; it's being used to facilitate or create actual engagement with consumers; and it's being used to create ...

Snapchat Adds to Native Ad Arsenal With Sponsored Lens


Snapchat's ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users' recent-updates feeds, the mobile messaging app is now allowing brands into the actual "snaps" that people send one another.

On Saturday, Snapchat will introduce a new ad format, Sponsored Lens, that will let people add an animated, branded filter to selfies they send with the app. 20th Century Fox will be the first brand to advertise using the Sponsored Lens format.

To promote its upcoming "The Peanuts Movie," the film studio's Halloween-themed Sponsored Lens will add Snoopy dancing in a pumpkin patch in the foreground of people's selfies, Woodstock on their heads and an animated stream of candy corn pouring into their mouths, set the to tune of the "Linus and Lucy" theme. The system uses facial recognition technology to detect a person's face and then applies the filter around it.

Continue reading at AdAge.com

Google to Fold Chrome Into Android as Mobile Becomes Everything


Google is merging its stripped-down Chrome operating system for affordable laptops into its Android software for mobile devices, a person familiar with the matter said.

The combined software will probably be previewed in 2016 and debut the following year, said the person, who asked not to be identified because the plan isn't yet public. The news was first reported by The Wall Street Journal on Thursday.

The move represents a unification between two software platforms whose dividing line has blurred in recent years, as mobile phones take on more of the capabilities of traditional computers. Last month, Google announced plans to sell a tablet running the latest version of its Android software that can also double as a laptop. Google's Chromecast devices, which people use to control televisions and speakers, already run on a distilled version of Android.

Continue reading at AdAge.com

Toronto’s SkyWay lands LED digital signage – Digital Signage Today


Toronto's SkyWay lands LED digital signage
Digital Signage Today
IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway, ...

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SignStix digital signage gets interactive with update – Digital Signage Today


SignStix digital signage gets interactive with update
Digital Signage Today
According to the announcement, organizations can now create, manage and deploy digital experiences, all from a single cloud-based platform. Any asset can be made touch interactive inside of SignStix Creator; when a customer interacts with these assets, ...

MediaSignage digital signage implements AWS CloudFront – Digital Signage Today


MediaSignage digital signage implements AWS CloudFront
Digital Signage Today
MediaSignage Inc., a provider of enterprise and entry-level digital signage hardware and software, announced the server-wide rollout and implementation of AWS CloudFront. The move is aimed at providing enhanced speed and delivery of uploaded and ...

Music Icons Take You Home in Sonos Holiday Push


Sonos is packing the culture of music into a holiday-season campaign that will feature videos with some of the industry's biggest icons.

The effort, themed "This is Sonos" and created by Sonos agency 72andSunny, is set to start on TV this Wednesday during Fox's "Empire." One focus will be the company's new Play:5 speakers.

Earlier TV work for Sonos by 72andSunny included a spot starring cute animated blobs filling a kitchen to the tune of "Nous Etions Deux" by La Femme. This year, however, the campaign will deploy Rick Rubin, Gary Clark Jr. and Q-Tip.

Continue reading at AdAge.com

Brands Gravitate Towards Digital Signage Services in Brazil – Digital Signage Connection


Digital Signage Connection

Brands Gravitate Towards Digital Signage Services in Brazil
Digital Signage Connection
As brands and advertisers across Brazil recognize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles like digital signage. The technology has the ability to reach huge audiences and play engaging and targeted ...

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