Archive for Bryan Pearson

Why loyalty tiers no longer rank

138017.png For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know which tier they belong to in the …



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Loyalty limelight: Lancôme Elite Rewards

138017.png Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-…



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A boutique approach to loyalty, in four steps

138017.png When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four …



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Tipping points in an economy of one

138017.png From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the makings of this …



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Loyalty limelight: Vail Resorts’ smart passes lead to peak engagement

138017.png In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and multi-day ski passes, which are issued …



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Four differences between U.S. and European loyalty programs

138017.png My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I've had the opportunity recently to travel Europe as a guest of the company BrandLoyalty, a …



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For beloved brands like Ikea and Amazon, simplicity is in the details

138017.png You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and many loyalty marketers would do well by …



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