Archive for Lynne Marek

Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World

Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a multiscreen world.

While AdWords has seen a handful of minor updates previously, the redesign will be the first major overhaul of AdWords' interface since it was created more than 15 years ago, the company said.

Certain advertisers will receive invites to test out the revisions and provide feedback. Google expects the overall effort to take more than a year to complete.

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Snapchat Adds Brit & Co to Its Discover Publishers, for Holidays Only

Snapchat is expanding its cadre of Discover publishers to include Brit & Co, a media and e-commerce platform with a focus on DIY, but on a recurring temporary basis for big annual holidays and "seasonal moments" like back-to-school time.

The partnership begins Saturday with Brit & Co content keyed to Easter, including fashion tips, decoarting ideas and recipes. Come Monday, the channel will vanish, then return periodically throughout the year, said Brit & Co CEO and founder Brit Morin.

Like year-round Discover publishers such as Daily Mail, Vice and Cosmopolitan, Brit & Co will share with Snapchat any revenue it generates from selling sponsorships and brand integrations around the content it posts.

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It’s Aflac’s Duck to the Rescue in New Facebook 360 Campaign

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = "//"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));The Adventures of Super Duck & One Day PayIn a world where getting claims paid quickly might seem IMPOSSIBLE, Super Duck is here to help. Dive into my 360 Duck Pond to see how I train to pay claims quickly!Posted by Aflac Duck on Tuesday, March 22, 2016

Aflac's duck is coming to the rescue of a Facebook page near you. The insurance company has tapped New York-based VaynerMedia for the first time to spearhead a Facebook 360 effort that casts the brand's spokes-animal as a brave superhero in a comic-book style campaign. The animated video will debut on the social network on Tuesday.

"We want to engage our consumers the way they want to engage," said Keith Pellerin, VP-product management and innovation at Aflac, noting that Facebook 360 provides the best platform. "The superhero concept allows us to spotlight the great work that Aflac does in supporting its customers."

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Vengo, a Vending Machine With an Ad Network, Secures $2M Deal on ‘Shark Tank’

One of the largest deals to ever close on ABC's entrepreneurial hit show "Shark Tank" has everything to do with a vending machine that serves both Reeses Peanut Buttercups and digital ads.

Vengo Labs founder and CEO Brian Shimmerlik wrangled up a $2 million deal with investors Kevin O'Leary and Lori Greiner on an episode that aired Friday night. Mr. Shimmerlik went toe-to-toe for about five minutes with Mr. O'Leary and Ms. Greiner before accepting a deal.

The CEO and his co-founder, Steve Bofill, secured $2 million in venture debt that will be paid off over three years with a 7% interest rate. In return, the investors will each receive 3% of the company.

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E! Launches Gossip News Show on Facebook Live

NBC Universal's E! cable network is launching a 20-minute entertainment news and gossip talk show on Facebook Live today. The move signals Facebook's ever increasing push to bring top tier programming to its Facebook Live platform.

"Live From E!" will be shot entirely using an iPhone 6s and will include studio-grade audio. The show will be produced with Facebook's audience in mind, the network said. That means a redressed set and smaller desk to better fit mobile devices. Additionally, a 60-inch monitor will be embedded into the set to better allow digital viewers to see graphics and b-roll, among other things.

E! is among the first to create a show specifically tailored for Facebook Live. Other news organizations that have made similar moves include "Good Morning America," TMZ, ABC and MSNBC.

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Periscope Snags McKinney’s Peter Nicholson as First Chief Creative Officer

Independent creative agency Periscope has appointed McKinney Executive Creative Director Peter Nicholson to serve as the shop's first chief creative officer, effective immediately.

Mr. Nicholson, who will move from New York to Minneapolis for the position, will report to Periscope President-CEO Liz Ross, also a relatively new member of the agency. Ms. Ross joined Periscope in October after previously serving as chief marketing officer at Mediabrands, Interpublic Group of Cos.' media agency network.

"The evolution of the agency space is changing so dramatically and the one thing I think can't be commoditized is creativity and ideas," said Ms. Ross. "We have a lot of diverse capabilities packaging, in-store signage, experiential so to find a creative who can cross all of these things was a challenge but it represented an incredible opportunity to bring that all together."

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Retail Browsing Is Rapidly Shifting to Mobile, So Why Isn’t Buying?

Consumers want mobile buying to be simple, however it's often anything but for most retailers. John Collison, president and co-founder of online commerce company Stripe, aims to ease the pain for businesses. His company helps power up the buying experiences of fast-growing brands such as Warby Parker and Kickstarter.

Here, he offers a preview of what he'll be discussing when he takes the stage in April at the 10th annual Ad Age Digital Conference in New York. (This interview has been edited for length and clarity.)

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OAAA Shares Real Data for Its ‘Feel The Real Campaign’

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to from Sept. 25 through Nov. 15, according to the paper, 73% from mobile devices and 25% from desktop computers. Fifty-seven percent were men and 43% were women, according to responses that visitors provided to a questionnare on the site. And about 40% said they were marketing professionals.

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Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says

A report from GroupM shows just how fast China's advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for only 14.8% of the country's total ad spend; this year it's expected to take 49.7%.

China is well ahead of the global average on that front. WPP's GroupM has forecast that 31% of worldwide ad budgets this year will go to online. Advertisers in China are taking cues from how quickly consumers have embraced the online world, especially mobile phones, for streaming videos and movies online, shopping from Alibaba's e-commerce empire and using all-purpose app WeChat to communicate, book services and pay household bills.

GroupM's report also said that despite concerns about economic slowdown, consumer confidence remains strong; it estimated overall ad spending in China up 7.8% in 2015 and said it would rise 9.3% in 2016, to $85.7 billion. (A GroupM report in December had a slightly lower growth prediction for this year, at 9.1%.)

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EMarketer Reduces Projection for Twitter Ad Revenue in 2016

EMarketer has lowered its growth projections for Twitter's ad revenue amid slowing user growth, the research company said.

The micro-blogging site is likely to generate about $2.6 billion in worldwide ad revenue in 2016, up 30.8%, eMarketer said in a report Thursday. The research company previously predicted Twitter's global ad revenue would reach $2.95 billion this year.

EMarketer said emerging platforms like Snapchat, Instagram and messaging apps are chewing away at Twitter's ability to attract more users.

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