Tag Archive for Brand Engagement

VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco

VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco

Gilbarco and VeriFone Partnership Expands Network Reach To More Than 95 Million On-the-Go Consumers

GREENSBORO, NC — Last January, Gilbarco Veeder-Root acquired Outcast Media creating one of the largest digital place-based (DPB) advertising networks at the pump. Gilbarco has announced today that they are partnering with VeriFone Systems, a global leader in secure electronic payment solutions, to further expand its gas station forecourt business. According to Gilbarco, the partnership will create the largest at-pump interactive digital place-based media network in the world reaching more than 95 million on-the-go consumers each month with over 30,000 place-based digital advertising screens.

Outcast Media, Gilbarco’s forecourt media business, and Applause TV, Gilbarco’s gas station TV network, will be merged with VeriFone’s digital media and VeriFone Digital Network (VNET) businesses. The VeriFone Digital Network now spans more than 140 media markets across the U.S. and the U.K., including all of the top 50 U.S. media markets, providing one-to-one, interactive media engagement across more than 50,000 screens in taxis, gas pumps, and convenience stores around the world with the merger of Outcast Media.

VeriFone Media announced last January the launch of a digital taxi top advertising platform in New York City. The network currently includes 100 taxis equipt with high-definition, full-motion video displays. The taxi top network is also capable of running geo-targeted and dayparted advertising campaigns and provides near-real-time updates for sporting events and includes social media integration.

Merger and acquisition activity within the DPB advertising space has accelerated this year. Last June, Rockbridge Growth Equity acquired Gas Station TV, a direct competitor to  Outcast Media. And then in April came news that Captivate Network would acquire the Office Media Network, creating one of North America’s largest in-office professional media networks. Then in May, National CineMedia announced that it will acquired Screenvision, creating the largest cinema advertising network in the US.

Gilbarco Veeder-Root and VeriFone’s partnership will see the two companies collaborate on future fuel dispenser payment platforms to be developed and supplied by VeriFone. The payment solutions will be designed to meet convenience and fuel retailers’ functionality and regulatory needs as well as offer at-pump media advertising and entertainment.

Gilbarco will provide the software and integration solutions, as well as sales and service provider for forecourt payment systems developed under the partnership. The companies will work together to transition the payment electronics in Gilbarco’s global dispenser product lines to VeriFone technology. However, both companies will continue to develop and market their point-of-sale systems for the petroleum and convenience market independently.

“VeriFone’s partnership with Gilbarco, the world’s leading dispenser technology provider, is perfectly aligned with our terminal solutions and commerce enablement strategies and will allow us to offer the best payment and forecourt media solutions on the market to our clients around the globe,” said Paul Galant, CEO of VeriFone. “Our collective expertise and access to consumer insights provide significant business value to our clients, helping them increase sales at the pump and in-store.”

“Gilbarco’s leadership in the convenience and petroleum vertical and VeriFone’s expertise in secure payments and media engagement make this an ideal relationship,” said Martin Gafinowitz, President of Gilbarco Veeder-Root. “Gilbarco has the largest installed base of outdoor payment systems in our industry, and combining our deep knowledge of systems and software integration with VeriFone’s broad payment expertise will greatly benefit our customers.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

DPB Media Recaptures Lost TV Viewers

DPB Advertising Delivers More Impressions Than Leading Network Primetime Shows

DPB Media Networks Deliver More Ad Impressions Than Leading Network Primetime Shows and Top Basic Cable

NEW YORK, NY — Advertisers looking for greater campaign reach will find the latest DPB Media report by the Digital Place Based Advertising Association (DPAA) of interest. According to the DPAA, Digital Place Based (DPB) networks deliver more ad impressions among 18-49 year-olds on a monthly basis, compared to the top 25 network primetime shows and top 20 basic cable networks. The information is based on an analysis of reported Nielsen data.

DPB Networks vs. Top 25 Primetime Network TV Shows, Adults 18-49 Monthly Impressions*

Monthly DPB Impressions (1) Top 25 Primetime TV Programs (2)
Millions Millions DPB Index
Adults 18-49 619.2 480.4 129

 

DPB Networks vs. Top 20 Basic Cable Networks, Adults 18-49 Monthly Impressions*

Monthly DPB Impressions (1) Top 20 Basic Cable Networks, Primetime (2)
Millions Millions DPB Index
Adults 18-49 619.2 375.5 165

Source:
(1) Nielsen On Location Place-based Video Reports for Top 20 networks; (2) Nielsen for Basic Cable Network Viewers in Primetime (from deadline.com)

“These eye-opening numbers illustrate the ability of DPB networks to extend the reach of television campaigns. Consumers are no longer tethered to their television screens, and so the challenge for advertisers is figuring out how to make sure their video campaigns maintain high levels of effectiveness,” said Barry Frey, president & chief executive officer, DPAA. “As our analysis shows, incorporating DPB media into the video ad mix is one way to recapture those ‘lost’  as well as light TV viewers.”

Scott Marden, vice president, marketing and research, Captivate Network and chairman of DPAA’s research and standards committee, said, “The significant growth in delivery for our industry now provides advertisers the scale they desire, while continuing to provide the quality audience and programming they’ve come to rely on. DPB networks are benefiting nicely from their consistent growth in audience and impressions.”

Digital place based media’s ability to deliver substantial impressions is one of the many topics that will be examined at the DPAA’s 7th annual Video Everywhere Summit on Tuesday, Nov. 4 at Crowne Plaza Times Square in New York.

This year’s event will feature its deepest-ever lineup of ad agency speakers, including  Chris Boothe, chief executive officer, Spark; Martin Cass, chief executive officer, Assembly and MDC Media Partners; Jeff Dow, global executive vice president, digital, data & analytics, SMG; Lori Hiltz, chief executive officer, Havas Media NA; Sallie Mars, senior vice president, chief diversity officer, McCann Worldwide; Anush Prabhu, partner, chief channel planning & investment officer, Deutsch; Jay Sears, senior vice president marketplace development, The Rubicon Project; Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds; Antony Young, president, Water Cooler Group; and Shelley Zalis, chief executive officer, IPSOS OTX.

The Video Everywhere Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place-based in today’s media ecosystem. In addition to the wide range of dynamic panels, presentations and sessions, the Summit will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place-based media.

Registration is open at www.videoeverywheresummit2014.com. The Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

* Methodology for DPAA Analysis of Reported Nielsen data

DPB Impressions: Monthly impressions for the top 20 DPB networks are for typical ad schedules of Nielsen-measured networks included in various Nielsen On Location Place-Based Reports.  Month is defined as 28 days in these reports.

TV Impressions: Monthly impressions for the top 25 primetime TV programs were calculated by multiplying each program’s average audience by four for monthly impressions and summing across the top 25 TV programs (Nielsen, from deadline.com, May 22, 2014 for full 2013/2014 TV season). Monthly primetime impressions for the top 20 basic cable networks were calculated by multiplying each cable network’s average audience by 28 for monthly impressions and summing across the top 20 networks (Nielsen, from deadline.com, December 29, 2013).

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post DPB Media Recaptures Lost TV Viewers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Interactive Network Enables Advertisers to Engage With On-the Go Consumers at Scale Using Mobile and OOH Media

NEW YORK, NY — A follow up on Clear Channel Outdoor’s Connect platform. Last March, we reported on the launch of Connect, an interactive mobile advertising platform that enables seamless campaign integration between out-of-home (OOH) advertising and mobile devices. According to Clear Channel Outdoor, they have completed the rollout of Connect across 29 markets, including 9 of the top 10 U.S. DMAs. With connect, advertisers will be able to reach mobile consumers via out-of-home media and smartphones in integrated campaigns at national scale.

Clear Channel Outdoor’s announcement follows successes with Connect in pilot U.S. markets and in Europe where the product was deployed earlier this year. More than 60 advertisers in the United Kingdom including McDonalds, Google, Aussie Bum, Levi’s and Paramount (Maleficent ad campaign pictured here) have run over 100 mobile-enabled campaigns using Connect. Clear Channel Outdoor has partnered with Blue Bite, a leading mobile-marketing solutions provider, to provide the back-end technology, operations, and sales support for Connect advertisers in the U.S. and Canada.

“Our North American rollout of Connect is the largest deployment of integrated mobile and out-of-home technology ever,” said Suzanne Grimes, President & Chief Operating Officer, Clear Channel Outdoor – North America. “The intersection of mobile and out-of-home is an enormous opportunity for marketers, and Clear Channel Outdoor is excited to continue to lead the way with Connect. Combining the visual impact of out of home with the interactive and data-rich capabilities of mobile will help our clients create more engaging and measurable campaigns to build their brands and achieve their sales goals.”

Clear Channel Outdoor and Blue Bite are looking to make the development and execution of interactive mobile campaigns easier. Connect tags are attached to digital and static panels on pedestrian level outdoor sites with heavy traffic such as street furniture, bus shelters and other advertising structures, also in airports and at other points-of-sale. With Connect, Advertisers have a turnkey solution for interactive campaigns using existing web-optimized content whether they need NFC tags, QR codes or SMS numbers. Clear Channel Outdoor also plans to deploy beacons and other technologies when client demand and consumer benefit arise.

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Blue Bite will facilitate the consumer experience by delivering appropriate mobile content to each smartphone user who engages based on their location. They will ensure access to information, coupons and transactional opportunities, or facilitate interaction with social media or games. Campaigns can be customized by city, neighborhood, or even individual site.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost's Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media, Mobile Activation and More

NEW YORK, NY — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out-of-Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.

MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves.

Barry Frey, DPAA’s president & chief executive said, “The addition of the MediaPost Digital Out of Home Awards program brings an exciting new dimension to our Video Everywhere Summit and will be a terrific showcase for our industry’s best work.”

As for the additional speakers, Frey said, “This is the deepest lineup of marketing experts that we’ve ever lined up to speak at our Summit. We’re going to hear some very provocative discussions and keen insights on important topics including programmatic, cross-media, digital place based success stories, mobile activation, managing growth and more.”

Kenneth Fadner, chairman of MediaPost, sees a great fit between the DPAA’s Video Everywhere Summit and the 6th Annual Digital Out of Home Awards. “We are delighted to be presenting our awards that evening,” he said. “It should make a great pairing for the industry.”

In addition to announcing its collaboration with MediaPost, DPAA today released the latest list of senior industry leaders who have committed to speak at the event.

New additions to the speaker roster include:

  • Martin Cass, chief executive officer, Assembly and MDC Media Partners
  • Jeff Dow, global executive vice president, digital, data & analytics, SMG
  • Cat Greenleaf, host, “Talk Stoop with Cat Greenleaf” and USA Network Daytime
  • Rob Griffin, executive vice president, global head of digital, Havas Media
  • Lori Hiltz, chief executive officer, Havas Media NA
  • Greg Kahn, chief executive officer, GKmediaBUZZ
  • Anush Prabhu, partner, chief channel planning & investment officer, Deutsch
  • Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds
  • Antony Young, president, Water Cooler Group
  • Julian Zilberbrand, executive vice president activation standards, insights & technology, Zenith

Go to www.videoeverywheresummit2014.com for the full roster of speakers.

The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem and will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place based media. A record crowd in excess of 600 is expected.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Outdoor To Raise Awareness of Chinese Brands

Clear Channel Outdoor To Raise Awareness of Chinese Brands Using DOOH

Clear Channel Outdoor and BlueFocus Communications Group To Promote Chinese Brands Using DOOH Media

NEW YORK, NYClear Channel Outdoor has announced a multi-year deal with BlueFocus Communications Group (BFCG), one of the largest marketing and communications conglomerates in China. The deal will use Clear Channel’s digital out-of-home (DOOH) assets to promote Chinese brands and raise awareness with US consumers. The BFCG brand campaign will utilize Clear Channel’s Times Square Spectacolor digital billboard as well as major US airports, starting with San Francisco International Airport through Clear Channel Airports. BFCG invested in and founded a brand new company – Beijing Blueskyfall Media Advertising Co., Ltd. to operate this project.

“An increasing number of Chinese cities and commercial brands are eyeing global markets. We recognize their needs for building brands globally, and the U.S. market is essential to the success of any brand with global aspirations,” said Peter Mao, President of BlueFocus Communications Group. “We chose Clear Channel Outdoor as our partner because of their leadership position in the most important U.S. markets including New York’s Times Square, their comprehensive portfolio of solutions, and because of their pioneering success creating consumer engagement with social media and other digital platforms.”

Starting out as a public relations consultancy in 1996 and listed on Shenzhen Stock Exchange in 2010, BlueFocus has developed into a conglomerate specializing in digital marketing, public relations, creative advertising planning/media agency, events management and international communications. BlueFocus clients include Subaru, Lenovo, Samsung, HTC, China Mobile BaiDu and Sino-Ocean. Over the past few years, the rapid growth of BFCG has drawn wide attention from the global communications industry. On the Holmes Report Global Ranking of PR Firms, BFCG has soared from the 75th place in 2007 to the 19th place in 2013; it has won several Gold SABRE Awards and IPRA Golden World Awards.

“BlueFocus boasts a rich history of conceptualizing and executing game changing advertising campaigns for their diverse and prestigious client base,” said Suzanne Grimes, President and COO, Clear Channel Outdoor-North America. “This multi year deal extends our scale and scope and creativity to their global expansion as we collaborate to push the boundaries of out-of-home for BlueFocus’ clients who are seeking to engage with the US audience in even more meaningful ways.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor To Raise Awareness of Chinese Brands appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

2014 Art of Outdoor DOOH Competition Call for Entries

iSpy Interactive Digital Billboard Game Captures London Shopper’s Attention

Ocean Outdoor Competition Invites Submissions From Brands and Agencies by August 29

UNITED KINGDOMOcean Outdoor, a UK-based digital out-of-home (DOOH) media owner, has launched its annual competition to discover the best creative work in outdoor DOOH advertising, including full motion, subtle motion and interactivity.

For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK.

“This year is the fifth anniversary of a competition that has encouraged the market to consider digital out-of-home as a medium in its own right, one that can inspire and deliver creatively, with the ability to integrate with the latest technology and other forward thinking media,” said Tim Bleakley, CEO, Ocean Outdoor. “Last year’s winners, Twitter’s #iSpy game for Nokia (pictured above) and Tate Britain’s data-driven Welcome to London campaign, did just that. Two campaigns that were exceptional for the strength of their visual ideas and their superb use of technology. Our challenge to the creative community in 2014 is a simple one. Top that.”

Previous competition winner, the MicroLoan Foundation, went on to win a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.

The competition offers two categories to enter work: Creative Techniques and Interactive. The prizes include the chance to showcase winning campaigns across The Grid, Ocean’s full motion six city digital out-of-home network, and also domination of Eat Street@Westfield London including interactive and experiential opportunities. Films of the successful shortlisted concepts will be showcased on a dedicated website, and the finalists will go on to be judged by a panel of industry experts.

Entries for the free competition must be submitted before August 29. The winners will be announced on October 9 at a prestigious awards ceremony at the IMAX in London.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post 2014 Art of Outdoor DOOH Competition Call for Entries appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Adds 8 Digital Out-of-Home Advertising Columns in Montréal’s Quartier des Spectacles

MONTREAL, CANADAAstral Out-of-Home has launched a new digital out-of-home (DOOH) network in the heart of Montréal. The network features eight digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s new street-level network also includes static backlit columns in addition to the all digital columns for a total of 14 new advertising structures. With the new network, Astral now has now expanded it’s inventory to more than 40 advertising faces across downtown Montréal.

Astral had worked with Michel Dallaire Design Industriel in 2011 to develop a new outdoor digital signage column for the Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). The design was unveiled at the building’s inauguration and also houses the Museum’s new 444-seat concert hall. In addition to advertising, the MMFA digital signage column promotes upcoming free exhibits and concerts planned by the MMFA. The digital advertising column is equipped with two liquid-crystal displays that feature six alternating messages per minute, broadcast seven days a week.

Astral Out-of-Home worked in partnership with the Ville-Marie borough and the Quartier des Spectacles to develop the new DOOH network to give advertisers the opportunity to reach the large number of festival-goers and visitors in Montréal’s downtown area that is frequented by more than 47,000 workers and 45,000 students each day. The network will also be used by the city for messages that will contribute directly to promoting Montréal’s artistic and cultural vitality. Quartier des Spectacles is Montréal’s cultural heart, it is a hub of economic, urban and cultural development with many assets that are helping establish Montréal as a leading cultural metropolis.

“Astral Out-of-Home is proud of this partnership with the Quartier des Spectacles,” said Luc Quétel, President, Astral Out-of-Home. “We’ve worked hard to ensure our new structures are erected just in time for summer and the excitement of festival season.”

Astral Out-of-Home is a division of Bell Media.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Astral Out-of-Home Launches Street-level Digital Network in Montréal appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers

FIAT Campaign Uses Multiscreen Ad Strategy Using Online, Television and Digital Place-based Media

FIAT Campaign Ties Online, Television and Digital Place-based Media in Multiscreen Ad Strategy

NEW YORK, NY — That angry mutant reptile known as Godzilla is returning to the big screen this summer and advertisers are lining up with promotional tie-ins to reach young, affluent on-the-go consumers. Among them is FIAT with a new spot to promote it’s latest model, the 500L. FIAT’s advertising campaign is part of a larger multiscreen ad strategy that includes online, television and digital place-based (DPb) advertising.

FIAT extended it campaign reach by adding more than 21,000 high-definition screens on Outcast, one of the largest place-based video advertising networks located at gas station pumps. Outcast’s monthly audience of 38 million active, on-the-go consumers rivals the delivery of top broadcast TV shows, connecting FIAT’s brand with a relevant target audience of drivers who can be traditionally difficult to reach.

According to Outcast, their network is ideal for reaching drivers as they racked up more than 100 billion miles on their vehicles each year, which is 50% more than the general population average. As a result, Outcast says their viewership are 4.5 times more likely to be in market for a new vehicle in the next six months. In addition, 78% of this target audience skips traditional TV commercials and, typically, bypasses online ads.

A report from Lieberman Research in conjunction with Outcast, found that consumers at the pump who were exposed to auto ad campaign creative, later indicated that they were 55% more likely to consider that vehicle the next time they’re in market for a new car.

“We’re excited and committed to offering our audience high quality content that both engages and entertains, and the FIAT brand’s Godzilla advertising does just that,” says Outcast co-founder and CRO, Nathan Gill. “Our viewers spend 43% more than the general population on their vehicle, making Outcast a unique platform for automotive brands. We deliver the audience they want and eliminate waste associated with reaching non-drivers.”

Outcast Media operates as the media business unit of Gilbarco Veeder-Root. Outcast was acquired by Gilbarco last January which operates Applause TV for convenience stores. FIAT’s campaign’s was created by the The Richards Group and the Moving Picture Company, (MPC) a visual effects firm based in Canada.

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Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Heathrow’s Terminal 5 See First Brand Takeover for Samsung Campaign

More Than 170 Digital Out-of-Home Screens Promote Samsung Galaxy S5 at Heathrow’s Terminal 5

UNITED KINGDOM — A two week ad campaign on behalf of Samsung will dominate Heathrow’s Terminal 5 using both digital and traditional media. Samsung’s Galaxy S5 campaign marks the first time Heathrow’s Terminal 5 has permitted a complete brand take over. Samsung’s campaign was developed by Cheil UK in conjunction with JCDecaux Airport will run through the end of May. The campaign includes all signage throughout the Terminal including all 172 digital signage screens at the main terminal, gate rooms and baggage claim areas, as well as entrance and drop-off locations, lounge, security and gates areas.

The fully integrated campaign includes activation, PR support and online sponsorship of Heathrow’s Terminal 5 website, which features the campaign’s rebrand Terminal Samsung Galaxy S5. In addition, signage in the airport’s lounge areas direct passengers to Dixons Travel stores where they can try out the Galaxy S5 for themselves.

More Than 170 Digital Out-of-Home Screens at Heathrow’s Terminal 5 Promote Samsung Galaxy S5

“We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before,” said Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland.

“The Galaxy S5 is the biggest mobile phone launch of the year and we wanted to go truly above and beyond when it came to building awareness. We have created an extraordinary partnership with London Heathrow. As a result, what we’ve created here for Samsung is something no brand has ever managed before. For two weeks every passenger traveling through the world’s busiest international terminal will see the Galaxy S5 everywhere they look,” said Fiona FitzGibbon, Head of Out of Home at Cheil UK.

Samsung Ad Campaign Dominates Heathrow’s Terminal 5

“This is the first time an advertiser has rebranded a terminal for a major product launch. It’s a fantastic example of a client working in partnership with ourselves and Heathrow to deliver a spectacular Media First. It makes a bold brand statement at the world’s best airport terminal, as awarded by Skytrax,” added Alan Sullivan, MD at JCDecaux Airport.

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Samsung DOOH Campaign Dominates Heathrow’s Terminal 5 appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Access Sports Media and Blue Bite Partnership Brings Mobile Interactivity To More Than 20,000 Digital Place-based Screens

NEW YORK, NY — Sports fans will soon be able to take advantage of mobile interactivity at their favorite sports venue thanks to a new partnership between Access Sports Media and Blue Bite, a mobile-marketing solutions provider. The partnership will enable sports enthusiasts to receive exclusive content and promotions on their mobile devices and connect with their favorite teams. Access Sports Media is a leading video advertising network that reaches more than 110 million viewers annually through a national footprint of 200 sports properties that includes a digital place-based advertising network with more than 20,000 digital signage screens across professional, minor league and college sports venues.

Access Sports Media’s partnership with Blue Bite will provide sports fans with the ability to upload user-generated content (UGC) from Twitter, Facebook and Instagram to digital signage screens via Blue Bite’s social media platform, as well as obtain exclusive mobile content from over 80 MLB, NFL, NBA and NHL teams including behind-the-scenes access to teams and players, promotions and giveaways. Blue Bite partners with digital out-of-home (DOOH) networks to provide interactive two-way engagement that enables consumers to connect with digital and traditional media via their mobile device.

Mobile and social media has become the preferred method of connecting and communicating, especially for younger generations. The partnership provides advertisers with an interactive communications channel to reach targeted audiences by connecting directly with sports fans through their favorite sports teams. Teams and sponsors also benefit by providing personalize content for users and providing targeted information to enhance the in-venue experience. Fans can take advantage of the additional content and a develop a deeper conversation with their favorite teams, athletes, sponsors and fellow fans. Blue Bite’s mTAG platform enables users to interact with in-venue digital signage screens via Near-Field Communication, QR Code, SMS, Social Media and geofencing.

“We have been working very hard at Access Sports to become a true turn-key solution for brands targeting consumers at sports and entertainment events within our venues,” explained Bill Meara, CEO of Access Sports Media. “This partnership with Blue Bite provides us with the capability to expand our tool box and uncover even greater value for our client base, and we are thrilled and excited to add this to our already highly integrated campaign packages.”

“We are extremely enthusiastic about our partnership and rollout with Access Sports in these targeted and highly sought-after environments, said Mikhail Damiani, CEO and Co-founder of Blue Bite. “As we strive to bring value to mobile users and our advertisers, this presents the perfect opportunity to connect teams and brands with a captive and engaging audience.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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