Tag Archive for Content Management

Digital Wayfinding Displays Guide Visitors At Orange County Convention Center

Digital Wayfinding Displays Guide Visitors At Orange County Convention Center

More Than 60 Digital Wayfinding Displays Provide Event and Directional Information

SAN JOSE, CA — Orlando’s Orange County Convention Center (OCCC) has just installed 66 digital wayfinding displays to help convention attendees find their way through the massive complex. The OCCC is the second largest event facility in North America and hosts over one million attendees and more than 200 events a year. Using digital wayfinding displays enables the OCCC to provide dynamic event information and improve the overall visitor experience.

The wayfinding system was designed and installed by Array Interactive, a Silicon Valley-based digital signage agency. The wayfinding display’s content management system enables the OCCC staff to dynamically control the center’s live activities by routing directional and exhibitor branded content onto all 66 digital signage displays across four floors.

“The OCCC needed a solution that was comprehensive, adaptive, secure and easy to update,” adds William Kwok, Array Interactive’s CEO. “We created an intelligent application that integrated with the center’s Ungerboeck event management system to access real-time event data, dynamically convert it to the right information and deliver it to the right combination of displays. The system manages the constant delivery of a large amount of information to make navigating a complex environment easy.”

“Our motto is to make sure every visitor has a great experience, from the time they enter the convention center to the time they leave,” says Yulita Osuba, OCCC Deputy General Manager. “With seven million square feet under roof, one of the most important things is navigation.”

More Than 60 Digital Wayfinding Displays Provide OCCC Event Information

“Now, instead of posters or static signs in a few locations, digital wayfinding displays throughout the facility helps our visitors orient themselves and direct them to their meeting location.” Says Yulita Osuba, “Since the system was implemented, we’ve received many compliments from our guests. It’s helped create a great overall experience.”

“In terms of ease, sustainability and efficiency, we’re seeing event facilities elevate every aspect of the guest experience,” adds Kwok. “More and more companies understand how important this is.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Digital Wayfinding Displays Guide Visitors At Orange County Convention Center appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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