Tag Archive for Customer Experience

Mystery shoppers vs. customers in the wild

255679.png If you are in the business of selling anything to anyone, you would do yourself a world of good by enlisting mystery shoppers into your strategy for gathering customer insights. But I have a bone to …



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Cheese maker Castello brings a pop-up store, and an Iron Chef, to NYC

Artisan cheese maker Castello announced it is opening a pop-up store today in New York City's SoHo neighborhood. The store will be open through July 6. According to the company, the next nine weeks "…



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NRF says jobs bounce back after slowdown

The National Retail Federation issued the statements below from President and CEO Matthew Shay and Chief Economist Jack Kleinhenz in response to the April jobs report released today. NRF calculated …



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Revel Systems unveils iPad-based POS features for the visually impaired

Revel Systems, a provider of iPad POS solutions, has announced a new hardware and software product bundle aimed at providing technology features for the visually impaired. The inherent touchscreen …



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How Mystery Shopping can Supercharge Your Marketing and Training

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Mystery shopping is an approach to measuring the guest experience from an objective point of view. Evaluators conduct shopping interactions in subscribing locations to evaluate customer service and brand presentation. This kind of program is the most cost effective way of identifying areas where company standards either need to be established or more clearly defined, providing management with the opportunity to quality control for guest experience. This white paper, sponsored by Sentry Marketing, delves into various aspects of mystery shopping, such as:

  • Taking the mystery out of mystery shopping
  • More than a survey
  • The real mystery 


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Want to connect with customers? Think mobile first. [infographic]

58.png To say that mobile is having an impact on the way people do business is a weapons-grade understatement. As "Retail Prophet" Doug Stephens put it, "We will see more disruption in the next ten years of …



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Infographic: Think Mobile First

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To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.



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Starbucks considers white-labeling its mobile app

Tech companies and national retailers have approached Starbucks about whether the coffee giant would consider licensing or white-labeling its successful mobile application, CEO Howard Schultz …



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The two sides of customer service training

3384.png Understanding what it means to deliver great customer service and being the type of person who can deliver it are two very different things. Anyone can read about strategies or participate in …



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150 QSRs ordering up digital signage TV network

A QSR franchise group has signed an agreement with Mood Media to deploy Mood TV, the company's new in-store private television network, according to an announcement from Mood Media. According to the …



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