Tag Archive for Digital Billboards

Global DOOH Revenue Growth Continues to Accelerate

Global DOOH Revenue Growth Continues to Accelerate

Global Revenue for Digital Place Based Networks Grows 8.4% in 2013; Strong Gains By Transit and Healthcare

STAMFORD, CT — Digital out-of-home (DOOH) media will continue to see double-digit growth, according to the latest forecast by PQ Media. PQ Media’s latest report, Global Digital Out-of-Home Media Forecast 2014-18, found that key indicators for the first-half of 2014 are pointing to accelerated growth for DOOH media of 11.3% by year’s end. DOOH advertising spending has been boosted by a combination of global economic momentum, two sporting mega-events, and increased healthcare, political, and transit advertising spending.

According to PQ Media, both developed and emerging markets stuttered in 2013 due to challenges posed by debt issues, asset bubbles, political tensions and slower economic growth. Digital out-of-home (DOOH) media operators defied the economic and political headwinds worldwide grinding out a 9.3% revenue gain to $8.86 billion in 2013. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks, the two largest location categories, were the most affected verticals in 2013.

While global DOOH revenue growth decelerated again in 2013, consumer exposure to DOOH increased at the same rate as in 2012, rising 7.2% to an average of 14 minutes per week. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities. Average consumer exposure is pacing for accelerated 9.5% growth in 2014, driven by higher engagement with newly launched DOOH networks, particularly during the Winter Olympics in Russia and the World Cup in Brazil.

US DOOH media revenues rose at an accelerated 8.7% in 2013, driven by strong growth in healthcare nets, which benefited from new ad dollars related to the Affordable Care Act. DPN revenues increased 9.5%, as the transit and entertainment categories joined healthcare to offset slower growth in retail and cinema. US DBB revenues were up 7.2% in 2013, the lowest growth rate since PQ Media began tracking DOOH.

Asia-Pacific was the largest of the four global regions in 2013, with aggregate revenues of $3.83 billion, fueled by surging growth in Australia and a strong rebound in Japan. The US remained the world’s largest DOOH market, with $2.37 billion in revenues, followed by China at $1.87 billion. The injection of ad spending and new deployments ahead of the World Cup helped Brazil’s DOOH industry grow at the fastest rate, rocketing 41.9%, followed by Australia at 23.6%.

Global Digital Place Based Media Faces Challenges

PQ Media’s forecast defines DOOH media by two major platforms, digital place-based networks (DPN) and digital billboards and signage (DBB). In addition, the forecast includes more than 10 key indoor/outdoor locations, including roadside, cinema, retail, transit, healthcare and entertainment.

DPNs generated 71% of global DOOH revenues in 2013, growing 8.4% to $6.26 billion, a slight deceleration from 2012. Slow-moving economies weighed on cinema, the largest DPN vertical, resulting in several global markets to post revenue declines. Global cinema networks had the worst year in recent memory produced the weakest years on record, although some slack was picked up by US cinema nets, which had their best year since 2010, as well as strong gains by transit and healthcare DPNs.

Although global revenue is on pace for faster growth in 2014, several challenges continue to shadow DPN operators, including issues related to standardized measurement, planning and buying systems, mobile media integration, and operator consolidation and its impact on network scale.

Mergers and Acquisitions Accelerating

“From the Americas to Asia-Pacific, financial transactions involving DPN operators continued unabated in 2013 and the first-half of 2014,” said Patrick Quinn, CEO, PQ Media. “A diverse group of deals were consummated across the vertical spectrum, including cinema, healthcare, corporate and transit networks, reaffirming that consolidation is accelerating and likely to churn for several more years.”

Among the major M&A deals announced in 2013-14 were National CineMedia’s proposed acquisition of Screenvision; Captivate Network’s planned purchase of the Wall Street Journal Office Network; and Cineplex’s acquisition of EK3 Technologies. Notable equity investments included those involving Captivate, GSTV, Mood Media and Eletromidia. And while the enigmatic RMG Networks went public, the esoteric Focus Media went private.

Mobile and Digital Place Based Media

The rapid growth of mobile media has created the proverbial “frenemy” for DPN operators, as it has become imperative to integrate mobile technology into ad campaigns, particularly those aimed at post-Boomer generations. Driving consumer engagement through mobile interactivity will only become more important with each passing year. DPNs are already being squeezed by mobile, with brands increasingly demanding mobile components to their integrated media campaigns.

“To put this juggernaut into perspective, our research indicates that mobile media revenues from the US alone will be larger than the entire global DOOH industry by year-end 2014,” Quinn said, referring to data from PQ Media’s Global Digital Media & Technology Series.

Digital Billboards Revenue Rebounds

Meanwhile, DBB growth slowed for the second consecutive year in 2013, rising 11.5% to $2.6 billion. The sharp deceleration was mainly due to local government rulings that led to digiboards being shuttered in major metros, such as Los Angeles and Moscow. Nevertheless, OOH operators continue to transition static signs to digital for the simple reason that digisigns generate higher revenues and margins.

In addition, digital screens placed in and around transit hubs, sporting venues and busy roadside locations have become must-buys for brands during major sporting events and political campaigns because they reach on-the-go consumers with a combination of dynamic ads and real-time results. For example, the increasing amount of soft money and third-party groups involved in US elections drove double-digit increases in political ad spending on OOH media in 2010 and 2012. DBBs were a key contributor due to their ability to tail

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

ScreenMedia Daily’s report examines the issues surrounding the planning and buying process for Digital Place Based media. Digital Place Based (DPB) media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. DPB media is part of a larger multi-screen campaign planning ecosystem that includes mobile, desktop and television.

Programmatic Buying and Digital Place-based MediaThe report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

•    Challenges in buying digital place-based media

•    Insight into programmatic initiatives aimed at making transactions easier

•    Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Global DOOH Revenue Growth Continues to Accelerate appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

CBS Outdoor Buys Van Wagner Billboard Assets

CBS Outdoor Buys Van Wagner Billboard Assets

Acquisition Strengthens CBS Outdoor’s REIT Portfolio Adding 1100 Large Format Billboards

NEW YORK, NYCBS Outdoor (CBSO) has announced that it will acquire Van Wagner’s outdoor advertising businesses for $690 million in cash. CBSO will acquire approximately 1,100 large-format billboard displays in 11 top U.S. markets. Total 2013 revenues of the acquired assets are $206 million.

According to CBS Outdoor, the acquisition will strengthen its REIT asset portfolio with more than 90% of the acquired revenues being derived from REIT eligible assets. In addition, over 95% of acquired revenues will be derived from Top 10 DMAs. CBS intends on financing the transaction with cash on hand and proceeds from the issuance of additional long-term debt resulting in gross leverage of 4.9x. The Company intends to hire personnel from Van Wagner team to sell, service, and grow the Company’s enhanced
outdoor portfolio.

There has been a lot of consolidation in the out-of-home advertising space recently. Last March, JCDecaux announced the acquisition of CEMUSA for 80 million euros ($112,591,000). And last month, Astral Out-of-Home, a division of Bell Media, announced that it will acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton. Astral’s acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary.

CBS Outdoor was not the only company in acquiring Van Wagner’s assets. “Although we’re disappointed that we didn’t win the bidding for Van Wagner, the 21.6x multiple reported in CBS’ presentation this morning is the highest-multiple deal in the out-of-home industry in the last ten years and a great validation of the value of Outdoor,” said David Grabert, SVP, Marketing & Communications, Clear Channel Outdoor.

“We’re very pleased to be announcing an exciting transaction regarding this high quality group of outdoor assets,” said Jeremy Male, Chief Executive Officer. “It’s a unique opportunity that aligns perfectly with our top-market growth strategy and will enhance the scale, quality, and depth of our portfolio which we believe will be great for our advertising partners. Further, we expect the Van Wagner assets to contribute significantly to our REIT operations, driving increased shareholder value.”

Richard Schaps, Chief Executive Officer of Van Wagner, said, “After having spent more than 40 years building Van Wagner’s outdoor advertising business into a leading industry participant, I am delighted to be turning this division over to CBS Outdoor, a great organization with outstanding new leadership who can grow this business into the future. Van Wagner will now focus on building our Sports and Entertainment group as well as our leading Blimp and Aerial division.”

Centerview Partners, Goldman, Sachs & Co., and Peter J. Solomon Company are acting as financial advisors and Jones Day is acting as legal advisor to CBS Outdoor. Wells Fargo has provided committed financing in support of the acquisition. Evercore Partners and Onera Media are acting as financial advisors and Fried Frank Harris Shriver & Jacobson is acting as legal advisor to Van Wagner

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post CBS Outdoor Buys Van Wagner Billboard Assets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Outdoor To Raise Awareness of Chinese Brands

Clear Channel Outdoor To Raise Awareness of Chinese Brands Using DOOH

Clear Channel Outdoor and BlueFocus Communications Group To Promote Chinese Brands Using DOOH Media

NEW YORK, NYClear Channel Outdoor has announced a multi-year deal with BlueFocus Communications Group (BFCG), one of the largest marketing and communications conglomerates in China. The deal will use Clear Channel’s digital out-of-home (DOOH) assets to promote Chinese brands and raise awareness with US consumers. The BFCG brand campaign will utilize Clear Channel’s Times Square Spectacolor digital billboard as well as major US airports, starting with San Francisco International Airport through Clear Channel Airports. BFCG invested in and founded a brand new company – Beijing Blueskyfall Media Advertising Co., Ltd. to operate this project.

“An increasing number of Chinese cities and commercial brands are eyeing global markets. We recognize their needs for building brands globally, and the U.S. market is essential to the success of any brand with global aspirations,” said Peter Mao, President of BlueFocus Communications Group. “We chose Clear Channel Outdoor as our partner because of their leadership position in the most important U.S. markets including New York’s Times Square, their comprehensive portfolio of solutions, and because of their pioneering success creating consumer engagement with social media and other digital platforms.”

Starting out as a public relations consultancy in 1996 and listed on Shenzhen Stock Exchange in 2010, BlueFocus has developed into a conglomerate specializing in digital marketing, public relations, creative advertising planning/media agency, events management and international communications. BlueFocus clients include Subaru, Lenovo, Samsung, HTC, China Mobile BaiDu and Sino-Ocean. Over the past few years, the rapid growth of BFCG has drawn wide attention from the global communications industry. On the Holmes Report Global Ranking of PR Firms, BFCG has soared from the 75th place in 2007 to the 19th place in 2013; it has won several Gold SABRE Awards and IPRA Golden World Awards.

“BlueFocus boasts a rich history of conceptualizing and executing game changing advertising campaigns for their diverse and prestigious client base,” said Suzanne Grimes, President and COO, Clear Channel Outdoor-North America. “This multi year deal extends our scale and scope and creativity to their global expansion as we collaborate to push the boundaries of out-of-home for BlueFocus’ clients who are seeking to engage with the US audience in even more meaningful ways.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor To Raise Awareness of Chinese Brands appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

2014 Art of Outdoor DOOH Competition Call for Entries

iSpy Interactive Digital Billboard Game Captures London Shopper’s Attention

Ocean Outdoor Competition Invites Submissions From Brands and Agencies by August 29

UNITED KINGDOMOcean Outdoor, a UK-based digital out-of-home (DOOH) media owner, has launched its annual competition to discover the best creative work in outdoor DOOH advertising, including full motion, subtle motion and interactivity.

For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK.

“This year is the fifth anniversary of a competition that has encouraged the market to consider digital out-of-home as a medium in its own right, one that can inspire and deliver creatively, with the ability to integrate with the latest technology and other forward thinking media,” said Tim Bleakley, CEO, Ocean Outdoor. “Last year’s winners, Twitter’s #iSpy game for Nokia (pictured above) and Tate Britain’s data-driven Welcome to London campaign, did just that. Two campaigns that were exceptional for the strength of their visual ideas and their superb use of technology. Our challenge to the creative community in 2014 is a simple one. Top that.”

Previous competition winner, the MicroLoan Foundation, went on to win a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.

The competition offers two categories to enter work: Creative Techniques and Interactive. The prizes include the chance to showcase winning campaigns across The Grid, Ocean’s full motion six city digital out-of-home network, and also domination of Eat Street@Westfield London including interactive and experiential opportunities. Films of the successful shortlisted concepts will be showcased on a dedicated website, and the finalists will go on to be judged by a panel of industry experts.

Entries for the free competition must be submitted before August 29. The winners will be announced on October 9 at a prestigious awards ceremony at the IMAX in London.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post 2014 Art of Outdoor DOOH Competition Call for Entries appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Adds 8 Digital Out-of-Home Advertising Columns in Montréal’s Quartier des Spectacles

MONTREAL, CANADAAstral Out-of-Home has launched a new digital out-of-home (DOOH) network in the heart of Montréal. The network features eight digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s new street-level network also includes static backlit columns in addition to the all digital columns for a total of 14 new advertising structures. With the new network, Astral now has now expanded it’s inventory to more than 40 advertising faces across downtown Montréal.

Astral had worked with Michel Dallaire Design Industriel in 2011 to develop a new outdoor digital signage column for the Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). The design was unveiled at the building’s inauguration and also houses the Museum’s new 444-seat concert hall. In addition to advertising, the MMFA digital signage column promotes upcoming free exhibits and concerts planned by the MMFA. The digital advertising column is equipped with two liquid-crystal displays that feature six alternating messages per minute, broadcast seven days a week.

Astral Out-of-Home worked in partnership with the Ville-Marie borough and the Quartier des Spectacles to develop the new DOOH network to give advertisers the opportunity to reach the large number of festival-goers and visitors in Montréal’s downtown area that is frequented by more than 47,000 workers and 45,000 students each day. The network will also be used by the city for messages that will contribute directly to promoting Montréal’s artistic and cultural vitality. Quartier des Spectacles is Montréal’s cultural heart, it is a hub of economic, urban and cultural development with many assets that are helping establish Montréal as a leading cultural metropolis.

“Astral Out-of-Home is proud of this partnership with the Quartier des Spectacles,” said Luc Quétel, President, Astral Out-of-Home. “We’ve worked hard to ensure our new structures are erected just in time for summer and the excitement of festival season.”

Astral Out-of-Home is a division of Bell Media.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Astral Out-of-Home Launches Street-level Digital Network in Montréal appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Heathrow’s Terminal 5 See First Brand Takeover for Samsung Campaign

More Than 170 Digital Out-of-Home Screens Promote Samsung Galaxy S5 at Heathrow’s Terminal 5

UNITED KINGDOM — A two week ad campaign on behalf of Samsung will dominate Heathrow’s Terminal 5 using both digital and traditional media. Samsung’s Galaxy S5 campaign marks the first time Heathrow’s Terminal 5 has permitted a complete brand take over. Samsung’s campaign was developed by Cheil UK in conjunction with JCDecaux Airport will run through the end of May. The campaign includes all signage throughout the Terminal including all 172 digital signage screens at the main terminal, gate rooms and baggage claim areas, as well as entrance and drop-off locations, lounge, security and gates areas.

The fully integrated campaign includes activation, PR support and online sponsorship of Heathrow’s Terminal 5 website, which features the campaign’s rebrand Terminal Samsung Galaxy S5. In addition, signage in the airport’s lounge areas direct passengers to Dixons Travel stores where they can try out the Galaxy S5 for themselves.

More Than 170 Digital Out-of-Home Screens at Heathrow’s Terminal 5 Promote Samsung Galaxy S5

“We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before,” said Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland.

“The Galaxy S5 is the biggest mobile phone launch of the year and we wanted to go truly above and beyond when it came to building awareness. We have created an extraordinary partnership with London Heathrow. As a result, what we’ve created here for Samsung is something no brand has ever managed before. For two weeks every passenger traveling through the world’s busiest international terminal will see the Galaxy S5 everywhere they look,” said Fiona FitzGibbon, Head of Out of Home at Cheil UK.

Samsung Ad Campaign Dominates Heathrow’s Terminal 5

“This is the first time an advertiser has rebranded a terminal for a major product launch. It’s a fantastic example of a client working in partnership with ourselves and Heathrow to deliver a spectacular Media First. It makes a bold brand statement at the world’s best airport terminal, as awarded by Skytrax,” added Alan Sullivan, MD at JCDecaux Airport.

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Samsung DOOH Campaign Dominates Heathrow’s Terminal 5 appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Access Sports Media and Blue Bite Partnership Brings Mobile Interactivity To More Than 20,000 Digital Place-based Screens

NEW YORK, NY — Sports fans will soon be able to take advantage of mobile interactivity at their favorite sports venue thanks to a new partnership between Access Sports Media and Blue Bite, a mobile-marketing solutions provider. The partnership will enable sports enthusiasts to receive exclusive content and promotions on their mobile devices and connect with their favorite teams. Access Sports Media is a leading video advertising network that reaches more than 110 million viewers annually through a national footprint of 200 sports properties that includes a digital place-based advertising network with more than 20,000 digital signage screens across professional, minor league and college sports venues.

Access Sports Media’s partnership with Blue Bite will provide sports fans with the ability to upload user-generated content (UGC) from Twitter, Facebook and Instagram to digital signage screens via Blue Bite’s social media platform, as well as obtain exclusive mobile content from over 80 MLB, NFL, NBA and NHL teams including behind-the-scenes access to teams and players, promotions and giveaways. Blue Bite partners with digital out-of-home (DOOH) networks to provide interactive two-way engagement that enables consumers to connect with digital and traditional media via their mobile device.

Mobile and social media has become the preferred method of connecting and communicating, especially for younger generations. The partnership provides advertisers with an interactive communications channel to reach targeted audiences by connecting directly with sports fans through their favorite sports teams. Teams and sponsors also benefit by providing personalize content for users and providing targeted information to enhance the in-venue experience. Fans can take advantage of the additional content and a develop a deeper conversation with their favorite teams, athletes, sponsors and fellow fans. Blue Bite’s mTAG platform enables users to interact with in-venue digital signage screens via Near-Field Communication, QR Code, SMS, Social Media and geofencing.

“We have been working very hard at Access Sports to become a true turn-key solution for brands targeting consumers at sports and entertainment events within our venues,” explained Bill Meara, CEO of Access Sports Media. “This partnership with Blue Bite provides us with the capability to expand our tool box and uncover even greater value for our client base, and we are thrilled and excited to add this to our already highly integrated campaign packages.”

“We are extremely enthusiastic about our partnership and rollout with Access Sports in these targeted and highly sought-after environments, said Mikhail Damiani, CEO and Co-founder of Blue Bite. “As we strive to bring value to mobile users and our advertisers, this presents the perfect opportunity to connect teams and brands with a captive and engaging audience.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Leinenkugel’s sells Summer Shandy with weather-responsive digital billboards

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to outdoor advertising company JCDecaux's …



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Digital signage key ingredient for experiential campaign recipe

lurpak2.jpg The U.K.'s largest indoor digital signage screen — JCDecaux's 40-meter-long-by-3-meter-high, full-motion digital screen Motion@Waterloo — recently was one of the main ingredients in …



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Philadelphia up for a digital signage facelift?

philly2.jpg Digital signage may give Philadelphia's city center an extreme makeover. The city could soon consider proposed legislation that would give the city a digital signage facelift, with three-dimensional "…



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