Tag Archive for Digital Billboards

Can Enplug Crack The Social Media Sharing Code For Retailers?

Can Enplug Crack The Social Media Code For Retailers?

Enplug’s Platform Aims To Help Retailers By Tapping Into Hyper-Local Marketing and Social Media Sharing Trends

LOS ANGELES, CA — Installing digital signage in a retail setting comes with it’s own set of challenges. It’s been more than a decade since retailers first started using digital signage displays and it’s clear that some installations work better than others depending on a retailer’s overall concept, physical space, traffic, and visual merchandising strategy. One of the most challenging environments for digital signage to compete within is the restaurant, bar and cafe space. The issue is attention. Consumer behavior within these environments presents its own set of challenges that makes it difficult for digital signage displays to get noticed. Most people are not looking at digital signage screens in restaurants, they’re looking down at their mobile device or they’re focused on conversations around them.

Despite these challenges there are companies that are breaking through and connecting with people in these environments that include Buzztime Entertainment, a social gaming platform that features trivia and games and a new Culver City-based start-up called Enplug. Enplug has developed a plug-and-play platform that enables businesses to install an interactive digital signage screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag. Enplug’s cloud-based solution enables retailers to update the displays directly through the company’s website, so changing content or adding a new social media feed to a sign can be self administered.

Enplug Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends

Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

“We’re transforming today’s digital displays from one-way communication channels to intelligent, two-way communication platforms,” said Nanxi Liu, CEO, Enplug. “Our technology helps improve a business’s in-store customer experience, increase sales, and create stronger engagement. Every client also has access to Enplug’s online analytics platform, enabling them to track and measure the impact of their social display.”

Enplug’s $149 per month, per screen, starter package shows sponsored advertising in addition to a venues own custom content, however advertising that competes directly with a business that uses Enplug’s platform will not be shown. Businesses can select the more expensive non ad-supported Pro option or buy an enterprise solution that shows no ads and provides a license for an unlimited number of digital signage screens. Enplug also offers analytics and monitoring as an option in their higher priced Pro and Enterprise level solutions.

Enplug’s platform is currently installed in approximately 300 locations in 40 cities across the country. The majority of businesses are restaurants, bars and fitness centers around the San Francisco Bay Area and Southern California. Their clients include Rok Sushi Kitchen, Coffee Bean & Tea Leaf cafes, Amoeba Music record stores, Arco AM/PM convenience stores, and a Beverly Hills Porsche dealership.

Enplug also announced last week that it raised an additional $2.5 million in funding. Notable investors including Oaktree Capital Co-Founder Larry Keele, Juniper Networks Founding Member Rasoul Oskouy, Idealab Founder Bill Gross, Former AT&T President and CTO Hossein Eslambolchi, Interscope Executive Vice President David Cohen, Lightspeed Venture Partners Managing Director Justin Caldbeck, Atom Factory CEO Troy Carter, Activision Co-Founder Howard Marks, DominateFund, zPark Venture, and Amidi Group.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Can Enplug Crack The Social Media Sharing Code For Retailers? appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Outdoor Digital LCD Displays

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Outdoor digital signage is a different ballgame from indoor digital signage. While related, these two types of digital signage have distinct needs. A number of different factors make selecting successful outdoor digital signage a separate exercise from creating effective indoor digital signage. This guide, sponsored by Manufacturing Resources International, discusses:

  • Brightness
  • Controlling the temperature
  • Serviceability
  • Image verification and remote monitoring
  • Total cost of ownership
  • Other considerations
  • The future of outdoor digital signage


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Daktronics Installs First Super-System in Australia at Adelaide Oval

Daktronics Installs First Super-System in Australia at Adelaide OvalFacility Opened March 29 to a Sold Out AFL Crowd Daktronics Inc. of Brookings, S.D., has installed the first super-system in Australia for Adelaide Oval in North Adelaide, SA, including a total of more than 1,000 square meters of LED video displays. The installation includes seven video displays, two ribbon displays and one pitch perimeter […]

American art masterpieces to be displayed on DOOH

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into free open-air galleries for masterworks …



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Location-based digital signage campaign launches ‘The Lego Movie’ in Australia

APN.Outdoor_Lego_Digital.Billboard_Chape "The Lego Movie" has been an international smash hit, grossing more than $400 million worldwide since its opening in the U.S. in early February. In Australia at least — where the movie opened …



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JCDecaux To Acquire CEMUSA

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JCDecaux Acquisition of CEMUSA Follows on FCC Group’s Restructuring Plan To Reduce Debt

PARISJCDecaux SA has announced that it signed an agreement for the acquisition of CEMUSA, an FCC Group subsidiary dedicated to outdoor advertising, for 80 million euros ($112,591,000). The closing of the transaction is subject to standard regulatory conditions and the final value of the transaction will be adjusted for standard net debt and debt like adjustments at closing.

Created in 1984, CEMUSA operates in street furniture and transport in five countries: the United States, Brazil, Spain, Portugal and Italy. With 57,000 advertising panels, CEMUSA generated revenues of 142 million euros in 2013.

This acquisition will establish and develop JCDecaux’s presence in the world-class cities of New York, Rio de Janeiro, Brasilia, Madrid, Barcelona, Lisbon and Genoa, and across 41 Spanish airports, including those of Madrid and Barcelona.

“We are looking forward to this agreement that will allow us to extend our operations in five countries and to benefit from the expertise of CEMUSA’s teams. With this new agreement, we will offer for the first time both a high quality street furniture network delivering prime downtown audiences in the three biggest US markets as well as in San Francisco and Boston and a national street furniture network in Brazil,” said Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux. “This will imply further investments in Southern European countries in order to improve our commercial offer in a highly competitive media sector with a strongly consolidated TV market and fast growing internet sector.“

According to FCC Group, this transaction is part of a larger divestment plan aimed at reducing FCC’s debt. Since March of last year, FCC has reached an agreement through a strategic divestment plan to sell its 50% stake in Proactiva to partner Veolia for 150 million euro, and has sold its 49% stake in its water subsidiary SmVak (Czech Republic) for 97 million euro as well as a 39% stake in Enniskillen Hospital (Northern Ireland) for 23 million euro.

“This deal represents progress in our commitment to reduce debt by 2.7 billion euro, of which 2.2 billion euro will be through asset sales,” said Juan Béjar, Vice-Chairman and Managing Director of FCC Group. “The integration of Cemusa in JCDecaux opens new doors for the professionals in the outdoor advertising subsidiary as they will be joining a global leader in the industry”.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post JCDecaux To Acquire CEMUSA appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Baseball Opens Season Down Under at Sydney Cricket Ground Featuring a Recently Installed Daktronics LED Video Display

Baseball Opens Season Down Under at Sydney Cricket Ground Featuring a Recently Installed Daktronics LED Video DisplayWhen professional baseball returns in 2014, it will throw the first pitch at Sydney Cricket Ground (SCG) in Sydney, Australia, a venue that features LED video displays from Daktronics of Brookings, S.D. The first game schedules the Arizona Diamondbacks playing host to the Los Angeles Dodgers on Mar. 22. “I think it’s great that professional […]

Vogue’s DOOH Ad Campaign Reaches Two Million Viewers Per Week

Vogue’s DOOH Ad Campaign Reaches Two Million Viewers Per Week

DOOH Ad Campaign Features Three Minutes of Creative at London’s Iconic Piccadilly Circus

UNITED KINGDOM — The world’s most famous fashion models will be featured in a new DOOH ad campaign at Storm’s One Piccadilly in London’s iconic Piccadilly Circus on behalf of Vogue magazine. The advertising creative reinforces Vogue’s preeminent position as the world’s fashion bible and will be viewed by more than two million people per week. Featured models will include Kate Moss, Christy Turlington, Daria Werbowy, Georgia May Jagger, Sam Rollinson, Karen Elson, Jourdan Dunn, Edie Campbell, and Malaika Firth.

“We hope this stunning campaign is just the start of an exciting partnership between Storm and Condé Nast – it’s fantastic to see cinematic creative featuring some of the world’s most famous models at One Piccadilly,” said Darren McKay, Sales Director of Storm. “The marriage of our brands is perfect as we continue to help the world’s biggest advertisers take ownership of the UK’s best out-of-home advertising sites.”

Further outdoor advertising will appear within London on iconic sites including Ocean’s Holland Park Roundabout and Two Towers East, and Outdoor Plus sites at Chiswick Roundabout, Euston Underpass, A40 Westway and A1 Archway.

Vogue recently announced a new ABC Audit of 201,077 for the period July to December 2013. UK actively purchased copies for print and digital are up 5% period on period and 2.1% year on year. Digital sales have increased 9.4% period on period, while UK subscriptions have grown 10.6% period on period.

Vogue’s April issue features Nigella Lawson on the cover and is accompanied by the second issue of Miss Vogue on sale and available to download now.

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report just released by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

  • Challenges in buying digital place-based media
  • Insight into programmatic initiatives aimed at making transactions easier
  • Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Vogue’s DOOH Ad Campaign Reaches Two Million Viewers Per Week appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Jacksonville Jaguars Partner with Daktronics to Install World’s Largest HD LED Video Displays

Jacksonville Jaguars Partner with Daktronics to Install World’s Largest HD LED Video DisplaysThe Jacksonville Jaguars have partnered with Daktronics of Brookings, S.D., to manufacture and install the largest HD LED video displays in the world at each end zone of EverBank Field in Jacksonville, Fla. Each display will be long enough to reach just more than the distance from the goal post in one end zone to […]

NFL’s Jaguars to install ‘world’s largest’ HD LED video displays

The National Football League's Jacksonville Jaguars have partnered with Brookings, S.D.-based Daktronics to manufacture and install what it said will be "the largest HD LED video displays in the …



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