Tag Archive for Digital Signboards

Pandora Looks Past the Tracking Cookie By Mining User Data


Pandora wants advertisers to know: No cookies, no problem.

Even if privacy concerns and a shift to mobile devices neuter the web's "cookie" tracking software, companies like Pandora can still target consumers with the data they get every day when users sign in.

Now Pandora is pitching ad buyers on two audience segments it's assembled exactly that way, one for Hispanic listeners and another for Spanish speakers in particular.

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digital place-based revenue growth outperforms all media – IAVI

The Digital Place-Based Advertising Association (DPAA) announced that the sector's revenue growth rate for the first half of 2013 outpaced that of all other m.

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Four ways to fight showrooming with data

showrooming.four.tips.150.jpg In the old days of e-commerce, the Web was a great place to conduct a little product research before driving to the store to make a purchase. Now the opposite holds true, and it's driving retailers …



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KioWare launches new software version for Android

Analytical Design Solutions Inc. has released Version 3.0 of KioWare Lite for Android, KioWare Basic for Android, and KioWare Full for Android, according to a news release from KioWare. Version 3.0 …



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Subway rides going for squat(s) ahead of Moscow Olympics

moscow_squat_150.jpg Russian Olympic officials and Moscow city leaders, looking to help whip up the Olympic spirit ahead of this year's Winter Games in Sochi, have taken to technology to get subway riders to exercise …



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Chart: Google’s Display Ad Business Is Pulling Away From the Pack


With 73% of the market, Google's dominance in U.S. search advertising is well-documented. But its Google's display business that's starting to look like the hockey stick, according to past figures and projections from eMarketer.

Ever since Google's acquisition of DoubleClick in 2007, it has invested heavily in display, and as the chart below shows, that has started to bear fruit. Google and Facebook have been neck-in-neck for display advertising since they both surpassed Yahoo in 2010, but Google is about to pull away.

Google's display business not only includes owned properties like YouTube, its ad network and ubiquitous text ads, but also its so-called ad tech "stack," which powers much of the online display business today. That last part is a bit of a black box, though Evidon generated some data that gives you a sense of its dominance.

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Gyft rewards platform accepts credit cards, PayPal or bitcoins

Gyft Inc., a mobile gift card company that allows customers to buy, send, manage and redeem gift cards via mobile devices and the Web, has announced the launch of the Gyft Points program which has …



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Former Target, Toys R Us exec launches advisory group

Gerald Storch, noted strategist and 30-year veteran of the retail industry, has announced the launch of Storch Advisors, a global business and management advisory firm. The U.S.-based firm will …



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With Help of New Ads, Netflix of Magazines Eyes 100,000 Subscribers


Next Issue Media, the mobile app often described as the Netflix of magazines, is trying to introduce itself to a wider audience this holiday season with a marketing campaign that includes TV commercials on 21 cable networks, the company said. The effort comes, however, just as Next Issue Media is getting a new competitor with a similar product.

The goal of the campaign, which also includes print and Google search ads, is to get Next Issue Media's all-you-can-read service to somewhere between 75,000 and 100,000 subscribers, including newcomers on the 30-day free trial period, according to Morgan Guenther, Next Issue Media's CEO.

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Cabela’s unveils new mobile website

Cabela's Inc., outfitter of hunting, fishing and outdoor gear, recently launched a new and improved mobile website for customers with handheld devices or smartphones. According to the company, with …



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