Digital Signage News

Much has been made in recent years of the role the internet plays in the shopping experience. Many consumers research large purchases, those costing $500 or more, online before visiting a store. But what about the purchases that don't rise to that $500 level, or those customers who don't make use of the internet to assist with buying decisions? Tried-and-true merchandising can be key to driving that buying decision. Merchandising and point-of-purchase displays are critical to building a brand and providing customers with the information they need to make an educated purchase.

This guide, sponsored by Frank Mayer and Associates, Inc., delves into the ways merchandising can help drive a purchase and offers some tips to help retailers make effective merchandising decisions. Register now to receive your copy as soon as it is published!

Read more...