Tag Archive for Marketing

MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost's Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media, Mobile Activation and More

NEW YORK, NY — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out-of-Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.

MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves.

Barry Frey, DPAA’s president & chief executive said, “The addition of the MediaPost Digital Out of Home Awards program brings an exciting new dimension to our Video Everywhere Summit and will be a terrific showcase for our industry’s best work.”

As for the additional speakers, Frey said, “This is the deepest lineup of marketing experts that we’ve ever lined up to speak at our Summit. We’re going to hear some very provocative discussions and keen insights on important topics including programmatic, cross-media, digital place based success stories, mobile activation, managing growth and more.”

Kenneth Fadner, chairman of MediaPost, sees a great fit between the DPAA’s Video Everywhere Summit and the 6th Annual Digital Out of Home Awards. “We are delighted to be presenting our awards that evening,” he said. “It should make a great pairing for the industry.”

In addition to announcing its collaboration with MediaPost, DPAA today released the latest list of senior industry leaders who have committed to speak at the event.

New additions to the speaker roster include:

  • Martin Cass, chief executive officer, Assembly and MDC Media Partners
  • Jeff Dow, global executive vice president, digital, data & analytics, SMG
  • Cat Greenleaf, host, “Talk Stoop with Cat Greenleaf” and USA Network Daytime
  • Rob Griffin, executive vice president, global head of digital, Havas Media
  • Lori Hiltz, chief executive officer, Havas Media NA
  • Greg Kahn, chief executive officer, GKmediaBUZZ
  • Anush Prabhu, partner, chief channel planning & investment officer, Deutsch
  • Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds
  • Antony Young, president, Water Cooler Group
  • Julian Zilberbrand, executive vice president activation standards, insights & technology, Zenith

Go to www.videoeverywheresummit2014.com for the full roster of speakers.

The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem and will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place based media. A record crowd in excess of 600 is expected.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

CBS Outdoor Buys Van Wagner Billboard Assets

CBS Outdoor Buys Van Wagner Billboard Assets

Acquisition Strengthens CBS Outdoor’s REIT Portfolio Adding 1100 Large Format Billboards

NEW YORK, NYCBS Outdoor (CBSO) has announced that it will acquire Van Wagner’s outdoor advertising businesses for $690 million in cash. CBSO will acquire approximately 1,100 large-format billboard displays in 11 top U.S. markets. Total 2013 revenues of the acquired assets are $206 million.

According to CBS Outdoor, the acquisition will strengthen its REIT asset portfolio with more than 90% of the acquired revenues being derived from REIT eligible assets. In addition, over 95% of acquired revenues will be derived from Top 10 DMAs. CBS intends on financing the transaction with cash on hand and proceeds from the issuance of additional long-term debt resulting in gross leverage of 4.9x. The Company intends to hire personnel from Van Wagner team to sell, service, and grow the Company’s enhanced
outdoor portfolio.

There has been a lot of consolidation in the out-of-home advertising space recently. Last March, JCDecaux announced the acquisition of CEMUSA for 80 million euros ($112,591,000). And last month, Astral Out-of-Home, a division of Bell Media, announced that it will acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton. Astral’s acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary.

CBS Outdoor was not the only company in acquiring Van Wagner’s assets. “Although we’re disappointed that we didn’t win the bidding for Van Wagner, the 21.6x multiple reported in CBS’ presentation this morning is the highest-multiple deal in the out-of-home industry in the last ten years and a great validation of the value of Outdoor,” said David Grabert, SVP, Marketing & Communications, Clear Channel Outdoor.

“We’re very pleased to be announcing an exciting transaction regarding this high quality group of outdoor assets,” said Jeremy Male, Chief Executive Officer. “It’s a unique opportunity that aligns perfectly with our top-market growth strategy and will enhance the scale, quality, and depth of our portfolio which we believe will be great for our advertising partners. Further, we expect the Van Wagner assets to contribute significantly to our REIT operations, driving increased shareholder value.”

Richard Schaps, Chief Executive Officer of Van Wagner, said, “After having spent more than 40 years building Van Wagner’s outdoor advertising business into a leading industry participant, I am delighted to be turning this division over to CBS Outdoor, a great organization with outstanding new leadership who can grow this business into the future. Van Wagner will now focus on building our Sports and Entertainment group as well as our leading Blimp and Aerial division.”

Centerview Partners, Goldman, Sachs & Co., and Peter J. Solomon Company are acting as financial advisors and Jones Day is acting as legal advisor to CBS Outdoor. Wells Fargo has provided committed financing in support of the acquisition. Evercore Partners and Onera Media are acting as financial advisors and Fried Frank Harris Shriver & Jacobson is acting as legal advisor to Van Wagner

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post CBS Outdoor Buys Van Wagner Billboard Assets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Gas Station TV Acquired by Rockbridge Growth Equity

Gas Station TV’s Place-based Video Advertising Network Reaches More Than 50 Million Viewers Per Month Across 42 States

Gas Station TV’s Digital Place-based Advertising Network Reaches More Than 50 Million Viewers Per Month Across 42 States

DETROIT, MI — Consolidation in the digital place-based (DPb) advertising space has accelerated over the last several months. Last January, Outcast Media, one of the largest digital-place-based advertising networks at gas pumps was snapped up by Gilbarco Veeder-Root combining Outcast Media’s network with Gilbarco’s c-store-based Applause TV. Then in April came news that Captivate Network would acquire the Office Media Network, creating one of North America’s largest in-office professional media networks. Today comes news that Rockbridge Growth Equity, LLC, a Detroit-based private equity firm, has signed a purchase agreement to acquire Gas Station TV (GSTV), one of the fastest-growing place-based advertising networks at gas pumps—and a direct competitor to Outcast Media.

Founded in 2006 and located in Birmingham, Michigan, GSTV is one of the largest place-based video advertising networks in the United States reaching more than 50 million viewers at gas pumps each month. GSTV’s viewership has continued to grow and solidify video advertising at the pump as an exemplary platform for brands to reach on-the-go consumers. GSTV’s place-based screens engage and influence  consumers with exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV, and AccuWeather at fuel retailers across the country.

Rockbridge Growth Equity is leading the transaction. Other investors include Falcon Investments and Michigan Growth Capital Partners, co-managed by Grosvenor Capital Management and Beringea. The deal is expected to close in the coming weeks pending regulatory approval. Barclays PLC served as the exclusive financial advisor to GSTV. RBS Citizens arranged the senior debt facilities in partnership with First Merit and Flagstar Bank.

Rockbridge was founded in 2007 by partners Brian Hermelin, Kevin Prokop and Dan Gilbert, who is also founder and chairman of Rock Ventures LLC and Quicken Loans Inc. The firm invests in companies that specialize in financial and technology services, as well as digital media and consumer-direct marketing.

“Investing in an industry-leading and growing company like GSTV is a natural fit for Rockbridge,” said Prokop, who also serves as managing director. “GSTV’s management team have proven video at the pump to be a successful media growth category, and GSTV has emerged as the clear leader in the space.”

GSTV has grown its gas station network from a five-station pilot in Dallas to more than 2,600 stations in 42 states. The company has increased its revenues 35 percent annually since 2009. In addition, GSTV has tripled its advertiser base and counts numerous Fortune 500 companies in the automotive, retail, consumer packaged goods, and personal finance industries among its clients.  The partnership will leverage the Rock Ventures Family of Companies’ expertise in technology, marketing services and digital media to further accelerate growth.

Gas Station TV Acquired By Rockbridge Growth Equity

“Partnering with Rockbridge empowers us to build upon our leadership position in the industry and bring a GSTV screen to every community in the country,” said David Leider, GSTV CEO. “Together with Rockbridge we’ll continue to drive strong return on investment for our advertisers and gas station retailers, while providing an exceptional content experience for our viewers.” David Leider leads GSTV along with the management team of Stephen Kuehn, CFO and COO, and Mo Alcaptan, Executive Vice President.

“We were happy to help support Rockbridge Growth Equity in their acquisition of Gas Station TV. The transaction represents an important milestone for another rapidly growing Michigan firm,” said Beringea senior managing director and co-founder Charles Rothstein. “With its expanding network of locations and advertisers, GSTV presents an exciting investment opportunity.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Gas Station TV Acquired by Rockbridge Growth Equity appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Screen Shifting Increases, But Behavior Varies With Content and Device Type

Multiple Device Usage On the Rise, But Behavior Varies With Content and Device Type

Faster Network Access Combined With Multiple Device Ownership Fueling Cross-Screen Behavior, Mobile Only Usage Accelerates

BALTIMORE, MD — Faster network access across the globe along with access to multiple devices is accelerating screen shifting behavior. A new study reports that more than 70 percent of people now access the Internet using both mobile and desktop computers, up from 63 percent a year ago, due to consumers’ increased comfort moving across a number of devices to stay connected and consume content, according to a report by Millennial Media and comScore.

Millennial Media’s study, Cross-Screen Consumer Behavior Decoded, explores how demographics, content, and time of day influence cross-screen consumer behavior. The study analyzed cross-screen behaviors and content consumption among four key demographic groups: 18- to 24-year-olds, men aged 25-49, women aged 25-49, and people over the age of 50. Among the study’s findings include:

  • Mobile-only users ages 18-24 grew six percentage points in the last year, while their time spent on smartphones grew 20 percent.
  • The number of mobile users aged 50+ grew 17 percent, while the number of 50+ desktop-only users decreased by the same amount.
  • Mobile-only users have grown at nine times this rate, while desktop-only users have decreased 45 percent during the same period. Internet use continues to expand – up four percent since April 2013 to 201 million users.

“The challenge for marketers is to understand how to communicate effectively with today’s cross-platform customers and uncover the right opportunities to reach them,” said Mollie Spilman, EVP, Global Sales and Operations at Millennial Media. “Our cross-screen report is designed to educate the industry on user behavior and how to best reach audiences as they move across screens throughout the day. To be successful marketers, we must create consistent experiences, independent of the media we use in our daily lives.”

Buyers See Smartphones, Tablets, and PCs as a Single Continuum of Connected Devices Separated Primarily By Screen SizeThe study also reveals that cross-screen behavior varies dramatically by the type of content consumed:

  • More than 60 percent of online time spent with weather content occurs on a smartphone. Other top smartphone content usage includes Streaming Radio (79%), Games (79%, and Social Media (61%).
  • Eighty percent of time spent with B2B content is still accessed on a desktop. Other top desktop content types include Business/Finance (62%) and Sports (56%).

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Screen Shifting Increases, But Behavior Varies With Content and Device Type appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers

FIAT Campaign Uses Multiscreen Ad Strategy Using Online, Television and Digital Place-based Media

FIAT Campaign Ties Online, Television and Digital Place-based Media in Multiscreen Ad Strategy

NEW YORK, NY — That angry mutant reptile known as Godzilla is returning to the big screen this summer and advertisers are lining up with promotional tie-ins to reach young, affluent on-the-go consumers. Among them is FIAT with a new spot to promote it’s latest model, the 500L. FIAT’s advertising campaign is part of a larger multiscreen ad strategy that includes online, television and digital place-based (DPb) advertising.

FIAT extended it campaign reach by adding more than 21,000 high-definition screens on Outcast, one of the largest place-based video advertising networks located at gas station pumps. Outcast’s monthly audience of 38 million active, on-the-go consumers rivals the delivery of top broadcast TV shows, connecting FIAT’s brand with a relevant target audience of drivers who can be traditionally difficult to reach.

According to Outcast, their network is ideal for reaching drivers as they racked up more than 100 billion miles on their vehicles each year, which is 50% more than the general population average. As a result, Outcast says their viewership are 4.5 times more likely to be in market for a new vehicle in the next six months. In addition, 78% of this target audience skips traditional TV commercials and, typically, bypasses online ads.

A report from Lieberman Research in conjunction with Outcast, found that consumers at the pump who were exposed to auto ad campaign creative, later indicated that they were 55% more likely to consider that vehicle the next time they’re in market for a new car.

“We’re excited and committed to offering our audience high quality content that both engages and entertains, and the FIAT brand’s Godzilla advertising does just that,” says Outcast co-founder and CRO, Nathan Gill. “Our viewers spend 43% more than the general population on their vehicle, making Outcast a unique platform for automotive brands. We deliver the audience they want and eliminate waste associated with reaching non-drivers.”

Outcast Media operates as the media business unit of Gilbarco Veeder-Root. Outcast was acquired by Gilbarco last January which operates Applause TV for convenience stores. FIAT’s campaign’s was created by the The Richards Group and the Moving Picture Company, (MPC) a visual effects firm based in Canada.

Looking to add more reach to your campaign? Visit our DPb Network Locator

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Cineplex To Add Digital Mall Network Across Canada

Cineplex To Add Digital Place-based Mall Network Across Canada

Cineplex Moves Into Mall Space Adding 10 Shopping Centers Venues in Partnership With Oxford Properties Group

TORONTO, ONTARIOCineplex Digital Media is expanding their digital place-based footprint into mall venues through a new partnership with Oxford Properties Group. The collaboration will add 10 high-traffic shopping centers to Cineplex’s digital place-based portfolio across Canada and place Cineplex in direct competition with Pattison Outdoor’s Digital Mall Network and Neo Traffic.

Mall venues are one of the strongest and most competitive categories for digital place-based advertising networks. In fact, digital place-based mall network’s reach can often exceed that of broadcast television. In the Canadian market, Pattison Outdoor’s Digital Mall Network reach exceeds 5.5 million consumers each week at 42 shopping malls across Canada. And Neo Traffic runs one of the largest digital place-based mall networks in Canada across 18 DMAs. According to Neo,  more than 80 % of the Canadian population visits a shopping center every 4 weeks. In the US, Adspace Digital Mall Network dominates the digital place-based mall space with a network of more than 2800 screens at 206 shopping malls. Adspace’s reach exceeds 158 million shoppers each month, reaching more than 60% of the U.S. population.

Installation of Cineplex Digital Media’s new mall network will begin in the fall of 2014. Cineplex will be responsibile for the deployment, media sales, and ongoing operation and maintenance of the new network. Cineplex currently operates several digital place-based networks in movie theatre lobbies and office building concourses in Calgary, Ottawa, Toronto, and Vancouver. Cineplex recently partnered with Tim Hortons to rollout TimsTV, one of the largest digital place-based networks in the Canadian restaurant sector.

“Place-based digital ecosystems are the next evolution of digital interaction with customers,” said Fab Stanghieri, General Manager, Cineplex Digital Media. “The system provides audiences with a seamless, integrated experience and enables venues and brands to leverage the power of multi-channel marketing and advertising platforms to engage consumers and drive retail traffic. Cineplex is proud to partner with Oxford in developing this world-leading customer experience.”

Cineplex’s mall network will integrate digital signage screens, social media, mobile and experiential technologies to help brands influence purchasing decisions. From the moment shoppers enter a shopping center the network will provide information about Oxford’s properties, programs, and merchants, as well provide entertaining and relevant lifestyle content. Oxford Properties Group portfolio includes approximately 50 million square feet of office, retail, industrial, multi-family and hotel properties.

“At Oxford, we are committed to delivering the best experience to our customers in every interaction, every day,” said John Giddings, Vice President, Oxford Properties. “In our shopping malls, this commitment extends from our properties, to our retail selection, to our team members. With the introduction of the new place-based digital ecosystem, Oxford and Cineplex are able to extend the customer experience one step further, delivering an unparalleled, engaging experience to our customers.”

Smartphones, Tablets, and Easy Connectivity Are Changing Shopping Behavior Requiring Retailers To Adopt New StrategiesParticipating Oxford Properties malls include: Yorkdale Shopping Centre, Toronto, Ontario; Square One Shopping Centre, Mississauga, Ontario; Scarborough Town Centre, Scarborough, Ontario; Upper Canada Mall, Newmarket, Ontario; Hillcrest Mall, Richmond Hill, Ontario; Edmonton City Centre, Edmonton, Alberta; Kingsway Mall, Edmonton, Alberta; Southcentre Mall, Calgary, Alberta; Les Galeries de la Capitale; Les Promenades Gatineau, Gatineau, Quebec.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Cineplex To Add Digital Mall Network Across Canada appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers

Bloomberg Launches High-Tech Digital Hub at London City Airport Reaching More Than 3.4 Million Passengers Annually

Bloomberg Launches High-Tech Digital Hub at London City Airport Reaching More Than 3.4 Million Passengers Annually

UNITED KINGDOM — If you happen to be traveling to London for business and passing through London City Airport (LCY) you’re in for a treat. Bloomberg has launched a new high tech digital hub aimed at business travelers that displays multiple streams of market-moving news headlines and financial information.

The Bloomberg Hub makes heavy use of digital signage through the installation. Bloomberg’s Hub features a media wall (above) with twelve, 55-inch ultra HD 4K screens which sits at the center of a lounge area that seat more than 180 travelers. The media wall delivers travel information, market-moving news, data and analysis, rankings, indices and charts as well as topical photo stories sourced from Bloomberg Media. The lounge also broadcasts Bloomberg Television along with promotional content. An Apps Bar features six tablets fully loaded with Bloomberg’s full suite of mobile apps along with 4 Bloomberg terminals for use of subscribers to the Bloomberg Professional services.

High technology has always been core to Bloomberg’s brand. Last year, Bloomberg installed an interactive multitouch table and digital signage information column at their NYC headquarters. Both displays stream real-time financial news and information providing an immersive multimedia experience for visitors. A freestanding table, also known as The Hub, consists of a 55-inch interactive multitouch display that floats above above an array of colorful light tubes that change color in response to the information displayed on table’s screen.

A media wall (below) that consists of six 4K ultra-high-definition 55-inch digital signage screens greet passengers as they approach security. The display’s content is tailored according to the time of day show both branded visual content and relevant messages. Travel-specific information including world weather and world time, configured according to daily LCY flight destinations is also included. Different types of data trigger relevant imagery and video content on the screens, determining the style and speed of motion content.

Bloomberg Hub media wall greets passengers as they pass through security at London Airport

Another unique aspect of the Bloomberg Hub is a 426 foot long media ticker, one of the longest digital display of its kind, with 23 million LEDs. The media ticker provides a dynamic stream of digital media, electronic data and visual information, split into two tickers: one in the pre-security zone, the other in the atrium beyond security.

Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers

“The Bloomberg Hub is an innovative and exciting customer experience that embodies the Bloomberg brand – a distinctive, dynamic network of information, technology and ideas. It delivers timely, valuable news and data to London City Airport’s business travelers, many of whom are our clients and prospects,” said Maureen McGuire, Chief Marketing Officer, Bloomberg L.P.

Bloomberg’s deal with London City Airport makes sense as more than 60% of LCY’s 3.4 million annual passengers are traveling on business. And, more than 50% of 2,000 London City Airport passengers surveyed already use a subscription-based financial data service, or work for a firm that does. Of those, 63% are also Bloomberg Professional service users.

Bloomberg's London Airport Hub includes a 426 foot long media ticker, one of the longest digital display of its kind.

“LCY has ambitious growth plans – to reach an already-permitted 120,000 flight movements a year, up from 70,000 today, and to double passenger numbers to 6 million per annum by 2023,” said Declan Collier, Chief Executive Officer, London City Airport (LCY). “61% of our passengers are traveling on business – to and from the business, financial and political centers of Canary Wharf, The City and Westminster, and they will value the information and facilities being made available to them in the Hub extremely highly. Our agreement with Bloomberg will set us apart from the other airports in and around London, cementing our position as the business traveller’s airport of choice, but we cannot stand still and will need to work together with Bloomberg on a constant basis to continue to meet the customer’s changing needs.”

“LCY’s customers are business travelers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions,” said Dan Doctoroff, Chief Executive Officer and President, Bloomberg L.P. “The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial center.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store

Oakley’s NY Flagship Store Features Ceiling Mounted Digital Signage Display

Oakley’s Eye Candy Features 27 Digital Signage Screens Suspended Across the Length of the Retail Space

NEW YORK, NY — New York real estate commands premium prices, so every square foot counts when developing a new retail concept. Utilization was a big consideration with the latest retail concept just launched by Oakley, a leading a sport and lifestyle brand. Oakley has just opened a new 6,800 square foot flagship store at 560 Fifth Avenue that features a ceiling mounted multimedia installation that consists of 27 high resolution digital signage screens that are suspended across the length of the ceiling. By using a ceiling mounted installation all of the store’s valuable wall and floor space remained available for sales and merchandising.

The Oakley’s multimedia installation was developed by Moment Factory, a new media and entertainment studio specializing in the conception and production of multimedia environments. Moment Factory worked in collaboration with SITU Fabrication, a Brooklyn-based digital fabrication studio, and Fulkra, a Los Angeles-based technology integrator.

According to Moment Factory, the multimedia installation’s shifting angles and surfaces create anamorphic tricks that play with the viewer’s perception of the retail space and the decomposition of the video across the surface of the screens. The screen content is divided into four segments that run in alternating patterns and rhythms according to store hours and activity on 5th Avenue. Manhattan is a media-saturated environment, so each segment was designed to draw in customers from the city’s busy streets. Rolling transitions merge footage of Oakley’s performance athletes with complex layers that reveal over time as consumers experience the installation.

Moment Factory’s concept had to successfully fit within the existing architectural design, while also expressing the brand’s strong connection to technological innovation. The installation’s physical design took inspiration from the exterior storefront architecture – featuring large pleated metal components. The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance.

The Oakley retail project follows Moment Factory’s successful participation in the launch of Oakley’s “Disruptive by Design” campaign in Los Angeles in February 2014. Through this new global marketing initiative, Oakley aimed to celebrate its legacy and culture of disruption, and set out their blueprint for future innovation.

Moment Factory was also involved with the newly renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX). LAX’s Tom Bradley International Terminal has been under construction for more than 3 years at a cost of $737 million. In addition to expanding capacity and passenger amenities the new terminal has been outfitted with the latest in multimedia entertainment technology. The company was commissioned by Los Angeles World Airports to work in collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the content producer for seven media features at the new Terminal. The end result is one of the largest immersive multimedia system of any airport in the Americas.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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