Tag Archive for Marketing

SkuRun launches proximity marketing tool for c-stores

Start-up company SkuRun has announced the availability of its flagship product EnaBLE, an end-to-end mobile marketing platform that it says will help convenience retailers engage customers where and …



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Mother’s Day revenue set to grow 3 percent this year

The time of year dedicated to pampering mom is quickly approaching and Americans are expected to splurge on gifts for Mother's Day. Market research firm IBISWorld expects total spending to reach $18.…



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National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network

National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network

Merger Creates Cinema Advertising Network Spanning 210 DMAs Across All 50 States Reaching 1.1 Billion Movie Goers

CENTENNIAL, CONational CineMedia has announced that it will acquire Screenvision creating the single largest cinema advertising network in the US. When the merger is completed NCM’s network will cover nearly all 210 DMAs across all 50 states and deliver content to approximately 3,900 theaters with over 34,000 screens, reaching over 1.1 billion theater goers. National CineMedia was the largest in-theatre digital media network across North America, with the merger NCM has consolidated most of the available cinema advertising inventory.

Under the terms of the deal, National CineMedia has agreed to pay $375 million in cash and stock on a debt free, cash free basis for Screenvision. National CineMedia Inc. (NCMI) is the parent company and owns 45.8% of National CineMedia, LLC (NCM LLC). Following the merger, NCM, Inc. will evaluate whether to contribute Screenvision’s assets to NCM LLC. Although it is under no obligation to do so, NCM, Inc. expects that it will contribute the Screenvision assets and debt incurred to finance the acquisition to NCM LLC in exchange for approximately 9.9 million NCM LLC membership units and that the combined operation will result in an estimated $30 million of annual operating cost savings.

The Company will pay Screenvision’s owners a total purchase price of $225 million in cash and $150 million of the company’s common stock (approximately 9.9 million shares, based upon a fixed price of $15.15 per share), subject to a net working capital purchase price adjustment.

“We are very excited about our merger agreement with Screenvision as it will position the combined new company to be much more competitive in the expanding video and overall advertising marketplace, including the new online and mobile advertising platforms,” said National CineMedia’s Chairman and CEO Kurt Hall. “With the investments we will be making to create one more efficient national network, I am confident that we will bring more advertising revenue to our theatre circuit partners and a higher quality pre show to their patrons. As technology continues to empower consumers to watch programming how and when they want and view advertisements if they want, with our broader network reach and improvements we are making to our audience targeting capabilities I am confident that our theatre network will become the one place where brands are comfortable their ads are being seen.”

The acquisition has been unanimously approved by the boards of directors of both the Company and Screenvision, as well as Screenvison’s equity owners, and is expected to close after the receipt of regulatory approvals and the satisfaction of other customary closing conditions.

“I could not be more proud of the Screenvision team’s accomplishments in helping to drive the cinema advertising industry to where it is today. The choices for advertisers continue to grow daily, and I am excited by the possibilities this business combination creates to enable advertisers to use this high-impact medium even more effectively to reach their business goals,” said Travis Reid, CEO, Screenvision.

The Company was advised in this transaction by J.P Morgan as financial advisor and Sherman & Howard LLC and Dechert LLP as legal counsel. Moorgate Partners and GreenbergTraurig, LLP advised the Company’s independent directors. Barclays is acting as exclusive financial advisor to Screenvision and legal counsel to Screenvision is Latham & Watkins LLP.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Nordstrom Rack launches integrated online/mobile shopping site

Seattle-based Nordstrom, Inc., announced it has launched nordstromrack.com, a new e-commerce site and mobile app, built on a shared platform with HauteLook, Nordstrom's flash sale business. The new …



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Duane Reade rolls out major app update, tests iBeacons

Duane Reade, the largest drugstore chain in New York City, has released the first update to its app for iPhone including the integration of iBeacon for 10 select Duane Reade locations active as of …



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Report says imports are more ‘Made in America’ than label reveals

Imported products sold in the United States from clothing to cars contain far more U.S. parts or other content and value and support significantly more American jobs than consumers or policymakers …



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Why loyalty tiers no longer rank

138017.png For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know which tier they belong to in the …



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Cheese maker Castello brings a pop-up store, and an Iron Chef, to NYC

Artisan cheese maker Castello announced it is opening a pop-up store today in New York City's SoHo neighborhood. The store will be open through July 6. According to the company, the next nine weeks "…



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Report says less than two-thirds of retailers use push messaging

Mobile marketing analytics firm OtherLevels has released a study that looks at how the top Internet retailers are using mobile messaging. The 2014 Retail Mobile Messaging Study examines retailers' …



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Shoppers happy to share personal information if there’s a reward

Recent data from fashion shopping app Snapette, a business unit of PriceGrabber, shows that shoppers want to exchange personal demographic and shopping information with retailers for a reward. …



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