Tag Archive for Media Planning

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Out-of-Home Launches Street-level Digital Network in Montréal

Astral Adds 8 Digital Out-of-Home Advertising Columns in Montréal’s Quartier des Spectacles

MONTREAL, CANADAAstral Out-of-Home has launched a new digital out-of-home (DOOH) network in the heart of Montréal. The network features eight digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s new street-level network also includes static backlit columns in addition to the all digital columns for a total of 14 new advertising structures. With the new network, Astral now has now expanded it’s inventory to more than 40 advertising faces across downtown Montréal.

Astral had worked with Michel Dallaire Design Industriel in 2011 to develop a new outdoor digital signage column for the Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). The design was unveiled at the building’s inauguration and also houses the Museum’s new 444-seat concert hall. In addition to advertising, the MMFA digital signage column promotes upcoming free exhibits and concerts planned by the MMFA. The digital advertising column is equipped with two liquid-crystal displays that feature six alternating messages per minute, broadcast seven days a week.

Astral Out-of-Home worked in partnership with the Ville-Marie borough and the Quartier des Spectacles to develop the new DOOH network to give advertisers the opportunity to reach the large number of festival-goers and visitors in Montréal’s downtown area that is frequented by more than 47,000 workers and 45,000 students each day. The network will also be used by the city for messages that will contribute directly to promoting Montréal’s artistic and cultural vitality. Quartier des Spectacles is Montréal’s cultural heart, it is a hub of economic, urban and cultural development with many assets that are helping establish Montréal as a leading cultural metropolis.

“Astral Out-of-Home is proud of this partnership with the Quartier des Spectacles,” said Luc Quétel, President, Astral Out-of-Home. “We’ve worked hard to ensure our new structures are erected just in time for summer and the excitement of festival season.”

Astral Out-of-Home is a division of Bell Media.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Astral Out-of-Home Launches Street-level Digital Network in Montréal appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers

FIAT Campaign Uses Multiscreen Ad Strategy Using Online, Television and Digital Place-based Media

FIAT Campaign Ties Online, Television and Digital Place-based Media in Multiscreen Ad Strategy

NEW YORK, NY — That angry mutant reptile known as Godzilla is returning to the big screen this summer and advertisers are lining up with promotional tie-ins to reach young, affluent on-the-go consumers. Among them is FIAT with a new spot to promote it’s latest model, the 500L. FIAT’s advertising campaign is part of a larger multiscreen ad strategy that includes online, television and digital place-based (DPb) advertising.

FIAT extended it campaign reach by adding more than 21,000 high-definition screens on Outcast, one of the largest place-based video advertising networks located at gas station pumps. Outcast’s monthly audience of 38 million active, on-the-go consumers rivals the delivery of top broadcast TV shows, connecting FIAT’s brand with a relevant target audience of drivers who can be traditionally difficult to reach.

According to Outcast, their network is ideal for reaching drivers as they racked up more than 100 billion miles on their vehicles each year, which is 50% more than the general population average. As a result, Outcast says their viewership are 4.5 times more likely to be in market for a new vehicle in the next six months. In addition, 78% of this target audience skips traditional TV commercials and, typically, bypasses online ads.

A report from Lieberman Research in conjunction with Outcast, found that consumers at the pump who were exposed to auto ad campaign creative, later indicated that they were 55% more likely to consider that vehicle the next time they’re in market for a new car.

“We’re excited and committed to offering our audience high quality content that both engages and entertains, and the FIAT brand’s Godzilla advertising does just that,” says Outcast co-founder and CRO, Nathan Gill. “Our viewers spend 43% more than the general population on their vehicle, making Outcast a unique platform for automotive brands. We deliver the audience they want and eliminate waste associated with reaching non-drivers.”

Outcast Media operates as the media business unit of Gilbarco Veeder-Root. Outcast was acquired by Gilbarco last January which operates Applause TV for convenience stores. FIAT’s campaign’s was created by the The Richards Group and the Moving Picture Company, (MPC) a visual effects firm based in Canada.

Looking to add more reach to your campaign? Visit our DPb Network Locator

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post FIAT Uses Multiscreen Ad Strategy To Reach On-the-Go Consumers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Heathrow’s Terminal 5 See First Brand Takeover for Samsung Campaign

More Than 170 Digital Out-of-Home Screens Promote Samsung Galaxy S5 at Heathrow’s Terminal 5

UNITED KINGDOM — A two week ad campaign on behalf of Samsung will dominate Heathrow’s Terminal 5 using both digital and traditional media. Samsung’s Galaxy S5 campaign marks the first time Heathrow’s Terminal 5 has permitted a complete brand take over. Samsung’s campaign was developed by Cheil UK in conjunction with JCDecaux Airport will run through the end of May. The campaign includes all signage throughout the Terminal including all 172 digital signage screens at the main terminal, gate rooms and baggage claim areas, as well as entrance and drop-off locations, lounge, security and gates areas.

The fully integrated campaign includes activation, PR support and online sponsorship of Heathrow’s Terminal 5 website, which features the campaign’s rebrand Terminal Samsung Galaxy S5. In addition, signage in the airport’s lounge areas direct passengers to Dixons Travel stores where they can try out the Galaxy S5 for themselves.

More Than 170 Digital Out-of-Home Screens at Heathrow’s Terminal 5 Promote Samsung Galaxy S5

“We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before,” said Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland.

“The Galaxy S5 is the biggest mobile phone launch of the year and we wanted to go truly above and beyond when it came to building awareness. We have created an extraordinary partnership with London Heathrow. As a result, what we’ve created here for Samsung is something no brand has ever managed before. For two weeks every passenger traveling through the world’s busiest international terminal will see the Galaxy S5 everywhere they look,” said Fiona FitzGibbon, Head of Out of Home at Cheil UK.

Samsung Ad Campaign Dominates Heathrow’s Terminal 5

“This is the first time an advertiser has rebranded a terminal for a major product launch. It’s a fantastic example of a client working in partnership with ourselves and Heathrow to deliver a spectacular Media First. It makes a bold brand statement at the world’s best airport terminal, as awarded by Skytrax,” added Alan Sullivan, MD at JCDecaux Airport.

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Samsung DOOH Campaign Dominates Heathrow’s Terminal 5 appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide

Access Sports Media and Blue Bite Partnership Brings Mobile Interactivity To More Than 20,000 Digital Place-based Screens

NEW YORK, NY — Sports fans will soon be able to take advantage of mobile interactivity at their favorite sports venue thanks to a new partnership between Access Sports Media and Blue Bite, a mobile-marketing solutions provider. The partnership will enable sports enthusiasts to receive exclusive content and promotions on their mobile devices and connect with their favorite teams. Access Sports Media is a leading video advertising network that reaches more than 110 million viewers annually through a national footprint of 200 sports properties that includes a digital place-based advertising network with more than 20,000 digital signage screens across professional, minor league and college sports venues.

Access Sports Media’s partnership with Blue Bite will provide sports fans with the ability to upload user-generated content (UGC) from Twitter, Facebook and Instagram to digital signage screens via Blue Bite’s social media platform, as well as obtain exclusive mobile content from over 80 MLB, NFL, NBA and NHL teams including behind-the-scenes access to teams and players, promotions and giveaways. Blue Bite partners with digital out-of-home (DOOH) networks to provide interactive two-way engagement that enables consumers to connect with digital and traditional media via their mobile device.

Mobile and social media has become the preferred method of connecting and communicating, especially for younger generations. The partnership provides advertisers with an interactive communications channel to reach targeted audiences by connecting directly with sports fans through their favorite sports teams. Teams and sponsors also benefit by providing personalize content for users and providing targeted information to enhance the in-venue experience. Fans can take advantage of the additional content and a develop a deeper conversation with their favorite teams, athletes, sponsors and fellow fans. Blue Bite’s mTAG platform enables users to interact with in-venue digital signage screens via Near-Field Communication, QR Code, SMS, Social Media and geofencing.

“We have been working very hard at Access Sports to become a true turn-key solution for brands targeting consumers at sports and entertainment events within our venues,” explained Bill Meara, CEO of Access Sports Media. “This partnership with Blue Bite provides us with the capability to expand our tool box and uncover even greater value for our client base, and we are thrilled and excited to add this to our already highly integrated campaign packages.”

“We are extremely enthusiastic about our partnership and rollout with Access Sports in these targeted and highly sought-after environments, said Mikhail Damiani, CEO and Co-founder of Blue Bite. “As we strive to bring value to mobile users and our advertisers, this presents the perfect opportunity to connect teams and brands with a captive and engaging audience.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Mobile Interactivity Enhances Fan Experience At Stadiums and Arenas Nationwide appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Cineplex To Add Digital Mall Network Across Canada

Cineplex To Add Digital Place-based Mall Network Across Canada

Cineplex Moves Into Mall Space Adding 10 Shopping Centers Venues in Partnership With Oxford Properties Group

TORONTO, ONTARIOCineplex Digital Media is expanding their digital place-based footprint into mall venues through a new partnership with Oxford Properties Group. The collaboration will add 10 high-traffic shopping centers to Cineplex’s digital place-based portfolio across Canada and place Cineplex in direct competition with Pattison Outdoor’s Digital Mall Network and Neo Traffic.

Mall venues are one of the strongest and most competitive categories for digital place-based advertising networks. In fact, digital place-based mall network’s reach can often exceed that of broadcast television. In the Canadian market, Pattison Outdoor’s Digital Mall Network reach exceeds 5.5 million consumers each week at 42 shopping malls across Canada. And Neo Traffic runs one of the largest digital place-based mall networks in Canada across 18 DMAs. According to Neo,  more than 80 % of the Canadian population visits a shopping center every 4 weeks. In the US, Adspace Digital Mall Network dominates the digital place-based mall space with a network of more than 2800 screens at 206 shopping malls. Adspace’s reach exceeds 158 million shoppers each month, reaching more than 60% of the U.S. population.

Installation of Cineplex Digital Media’s new mall network will begin in the fall of 2014. Cineplex will be responsibile for the deployment, media sales, and ongoing operation and maintenance of the new network. Cineplex currently operates several digital place-based networks in movie theatre lobbies and office building concourses in Calgary, Ottawa, Toronto, and Vancouver. Cineplex recently partnered with Tim Hortons to rollout TimsTV, one of the largest digital place-based networks in the Canadian restaurant sector.

“Place-based digital ecosystems are the next evolution of digital interaction with customers,” said Fab Stanghieri, General Manager, Cineplex Digital Media. “The system provides audiences with a seamless, integrated experience and enables venues and brands to leverage the power of multi-channel marketing and advertising platforms to engage consumers and drive retail traffic. Cineplex is proud to partner with Oxford in developing this world-leading customer experience.”

Cineplex’s mall network will integrate digital signage screens, social media, mobile and experiential technologies to help brands influence purchasing decisions. From the moment shoppers enter a shopping center the network will provide information about Oxford’s properties, programs, and merchants, as well provide entertaining and relevant lifestyle content. Oxford Properties Group portfolio includes approximately 50 million square feet of office, retail, industrial, multi-family and hotel properties.

“At Oxford, we are committed to delivering the best experience to our customers in every interaction, every day,” said John Giddings, Vice President, Oxford Properties. “In our shopping malls, this commitment extends from our properties, to our retail selection, to our team members. With the introduction of the new place-based digital ecosystem, Oxford and Cineplex are able to extend the customer experience one step further, delivering an unparalleled, engaging experience to our customers.”

Smartphones, Tablets, and Easy Connectivity Are Changing Shopping Behavior Requiring Retailers To Adopt New StrategiesParticipating Oxford Properties malls include: Yorkdale Shopping Centre, Toronto, Ontario; Square One Shopping Centre, Mississauga, Ontario; Scarborough Town Centre, Scarborough, Ontario; Upper Canada Mall, Newmarket, Ontario; Hillcrest Mall, Richmond Hill, Ontario; Edmonton City Centre, Edmonton, Alberta; Kingsway Mall, Edmonton, Alberta; Southcentre Mall, Calgary, Alberta; Les Galeries de la Capitale; Les Promenades Gatineau, Gatineau, Quebec.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Cineplex To Add Digital Mall Network Across Canada appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers

Bloomberg Launches High-Tech Digital Hub at London City Airport Reaching More Than 3.4 Million Passengers Annually

Bloomberg Launches High-Tech Digital Hub at London City Airport Reaching More Than 3.4 Million Passengers Annually

UNITED KINGDOM — If you happen to be traveling to London for business and passing through London City Airport (LCY) you’re in for a treat. Bloomberg has launched a new high tech digital hub aimed at business travelers that displays multiple streams of market-moving news headlines and financial information.

The Bloomberg Hub makes heavy use of digital signage through the installation. Bloomberg’s Hub features a media wall (above) with twelve, 55-inch ultra HD 4K screens which sits at the center of a lounge area that seat more than 180 travelers. The media wall delivers travel information, market-moving news, data and analysis, rankings, indices and charts as well as topical photo stories sourced from Bloomberg Media. The lounge also broadcasts Bloomberg Television along with promotional content. An Apps Bar features six tablets fully loaded with Bloomberg’s full suite of mobile apps along with 4 Bloomberg terminals for use of subscribers to the Bloomberg Professional services.

High technology has always been core to Bloomberg’s brand. Last year, Bloomberg installed an interactive multitouch table and digital signage information column at their NYC headquarters. Both displays stream real-time financial news and information providing an immersive multimedia experience for visitors. A freestanding table, also known as The Hub, consists of a 55-inch interactive multitouch display that floats above above an array of colorful light tubes that change color in response to the information displayed on table’s screen.

A media wall (below) that consists of six 4K ultra-high-definition 55-inch digital signage screens greet passengers as they approach security. The display’s content is tailored according to the time of day show both branded visual content and relevant messages. Travel-specific information including world weather and world time, configured according to daily LCY flight destinations is also included. Different types of data trigger relevant imagery and video content on the screens, determining the style and speed of motion content.

Bloomberg Hub media wall greets passengers as they pass through security at London Airport

Another unique aspect of the Bloomberg Hub is a 426 foot long media ticker, one of the longest digital display of its kind, with 23 million LEDs. The media ticker provides a dynamic stream of digital media, electronic data and visual information, split into two tickers: one in the pre-security zone, the other in the atrium beyond security.

Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers

“The Bloomberg Hub is an innovative and exciting customer experience that embodies the Bloomberg brand – a distinctive, dynamic network of information, technology and ideas. It delivers timely, valuable news and data to London City Airport’s business travelers, many of whom are our clients and prospects,” said Maureen McGuire, Chief Marketing Officer, Bloomberg L.P.

Bloomberg’s deal with London City Airport makes sense as more than 60% of LCY’s 3.4 million annual passengers are traveling on business. And, more than 50% of 2,000 London City Airport passengers surveyed already use a subscription-based financial data service, or work for a firm that does. Of those, 63% are also Bloomberg Professional service users.

Bloomberg's London Airport Hub includes a 426 foot long media ticker, one of the longest digital display of its kind.

“LCY has ambitious growth plans – to reach an already-permitted 120,000 flight movements a year, up from 70,000 today, and to double passenger numbers to 6 million per annum by 2023,” said Declan Collier, Chief Executive Officer, London City Airport (LCY). “61% of our passengers are traveling on business – to and from the business, financial and political centers of Canary Wharf, The City and Westminster, and they will value the information and facilities being made available to them in the Hub extremely highly. Our agreement with Bloomberg will set us apart from the other airports in and around London, cementing our position as the business traveller’s airport of choice, but we cannot stand still and will need to work together with Bloomberg on a constant basis to continue to meet the customer’s changing needs.”

“LCY’s customers are business travelers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions,” said Dan Doctoroff, Chief Executive Officer and President, Bloomberg L.P. “The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial center.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Bloomberg Hub Streams Financial Data and News Headlines To London Business Travelers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network

National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network

Merger Creates Cinema Advertising Network Spanning 210 DMAs Across All 50 States Reaching 1.1 Billion Movie Goers

CENTENNIAL, CONational CineMedia has announced that it will acquire Screenvision creating the single largest cinema advertising network in the US. When the merger is completed NCM’s network will cover nearly all 210 DMAs across all 50 states and deliver content to approximately 3,900 theaters with over 34,000 screens, reaching over 1.1 billion theater goers. National CineMedia was the largest in-theatre digital media network across North America, with the merger NCM has consolidated most of the available cinema advertising inventory.

Under the terms of the deal, National CineMedia has agreed to pay $375 million in cash and stock on a debt free, cash free basis for Screenvision. National CineMedia Inc. (NCMI) is the parent company and owns 45.8% of National CineMedia, LLC (NCM LLC). Following the merger, NCM, Inc. will evaluate whether to contribute Screenvision’s assets to NCM LLC. Although it is under no obligation to do so, NCM, Inc. expects that it will contribute the Screenvision assets and debt incurred to finance the acquisition to NCM LLC in exchange for approximately 9.9 million NCM LLC membership units and that the combined operation will result in an estimated $30 million of annual operating cost savings.

The Company will pay Screenvision’s owners a total purchase price of $225 million in cash and $150 million of the company’s common stock (approximately 9.9 million shares, based upon a fixed price of $15.15 per share), subject to a net working capital purchase price adjustment.

“We are very excited about our merger agreement with Screenvision as it will position the combined new company to be much more competitive in the expanding video and overall advertising marketplace, including the new online and mobile advertising platforms,” said National CineMedia’s Chairman and CEO Kurt Hall. “With the investments we will be making to create one more efficient national network, I am confident that we will bring more advertising revenue to our theatre circuit partners and a higher quality pre show to their patrons. As technology continues to empower consumers to watch programming how and when they want and view advertisements if they want, with our broader network reach and improvements we are making to our audience targeting capabilities I am confident that our theatre network will become the one place where brands are comfortable their ads are being seen.”

The acquisition has been unanimously approved by the boards of directors of both the Company and Screenvision, as well as Screenvison’s equity owners, and is expected to close after the receipt of regulatory approvals and the satisfaction of other customary closing conditions.

“I could not be more proud of the Screenvision team’s accomplishments in helping to drive the cinema advertising industry to where it is today. The choices for advertisers continue to grow daily, and I am excited by the possibilities this business combination creates to enable advertisers to use this high-impact medium even more effectively to reach their business goals,” said Travis Reid, CEO, Screenvision.

The Company was advised in this transaction by J.P Morgan as financial advisor and Sherman & Howard LLC and Dechert LLP as legal counsel. Moorgate Partners and GreenbergTraurig, LLP advised the Company’s independent directors. Barclays is acting as exclusive financial advisor to Screenvision and legal counsel to Screenvision is Latham & Watkins LLP.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post National CineMedia Acquires Screenvision Creating Largest US Cinema Advertising Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Path to Purchase Study Spotlights Digital Place-based Media’s Influence on Retail Sales

Path to Purchase Study Demonstrates Digital Place-based Media Influences Retail Sales

More Than 80% of Health Club Members Visit a Retailer at Least Once Per Week Within Two Hours of Working Out

NEW YORK, NY — A new path to purchase study by Nielsen spotlights the effectiveness of digital place-based advertising at influencing consumer’s buying decisions. In the Fall of 2013, Nielsen On Location ran a demographic study and found that 83% of health club members visit a retail location at least once per week within two hours of their workout.

The research was done on on behalf of Zoom Media & Marketing, one of the largest fitness digital media companies in the United States with more than 16 million health club members in the US and Canada. Zoom’s digital media networks are measured by Nielsen and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards.

ZoomFitness members were asked to recall their last week and then list which retail locations they visited within two hours of any gym visit. Grocery stores yielded the highest incidence at 70%, while 54% of respondents reported visiting a convenience store or gas station. Over one third (34%) of fitness consumers went to a drug store or pharmacy and more than a quarter (26%) of respondents said they had visited a big box store, such as Target or Walmart.

“Our venues are right in line with consumers’ path-to-purchase,” said Zoom’s Senior Executive Vice President, Tom Link. “Health clubs are an important environment for advertisers to connect, influence, and motivate the fitness audience to purchase their product before they go to retail.”

Nielsen’s study also found that the average gym visit is 78 minutes long and that fitness patrons reported an average of three gym visits per week.

Nielsen’s health club measurement consisted of an on-site recruitment for an online survey. Postcard invitations with the survey’s web address were distributed randomly among all visitors 16 years of age or older as they exited statistically selected health clubs. Data collected in the online survey consisted of questions regarding respondent visit including arrival time, areas visited, dwell time, media engagement, time spent viewing/listening, frequency, demographics and psychographics.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Path to Purchase Study Spotlights Digital Place-based Media’s Influence on Retail Sales appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks

Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks

Network A to Provide Original Action Sports Content to Zoom Media’s Digital Place-based Networks

NEW YORK, NYZoom Media has announced a content partnership with Network A, an action sports and adventure network, to provide content on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.

Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: Tuerck’d, showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, Garage Tours, where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and Alana: Surfer Girl, which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

The relationship will offer an opportunity for Network A programming to reach more than 48 million viewers monthly. Additionally, Zoom Media and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.

“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” said Patrick West, Zoom’s Executive Vice President of Creative Services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”

“Zoom Media’s distribution network extends Network A’s consumer reach beyond the premier digital experience,” said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, parent company of Network A. “In addition to providing original content, we’re also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience.”

Zoom Media & Marketing is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the US Zoom’s fitness network operates in over 140 markets. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Digital Place-based Media Continues Double Digit Growth Rate

Digital Place-based Media Continues Double Digit Growth Rate

Digital Place-based Media Revenue Growth Rate for 2013 Far Exceeds Overall U.S. Ad Industry

NEW YORK, NY — Digital place-based media ad revenue rose by 13% in 2013 versus the same period last year, according to the Digital Place-Based Advertising Association (DPAA). The sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.

Miller, Kaplan, Arase,  a CPA firm that provides market revenue analysis for the radio, television, newspapers and out-of-home media sectors, found that advertising revenue for the digital place-based sector grew by 13.0% in 2013 over 2012. Miller, Kaplan’s study aggregated data from 31 digital place-based networks, that included both DPAA members and non-members. According to Kantar Media, the U.S. ad industry overall grew by 0.9%.

For 2014, MyersBizNet forecasts a continuation of double-digit growth with a 12.6% gain projected for digital place-based media, elevating industry ad revenues to $1.07 billion. With cinema factored in, this figure rises to $1.9 billion, according to the Myers projection.

“The advertising industry is realizing the video and digital benefits that our networks bring fit firmly within today’s consumer and marketing world, and media forecasters like MyersBizNet expect to see strong increases continue in 2014,” said Barry Frey, president & CEO, DPAA. “In today’s ‘Video Everywhere’ world, marketers need a presence on all screens and not just television. Digital place based media has emerged as an important element of this video media mix because of its ability to reach on-the-go consumers, often at or near point-of-purchase.”

Advertising Revenue Growth by Media Type

Media 2013 vs 2012 Growth (%)
Internet (Display) + 15.7%
Digital Place-based + 13.0%
Cable TV + 7.3%
Outdoor + 4.4%
Consumer Magazines + 2.6%
TV Syndication (National) +0.5%
National Spot Radio - 3.3%
Network TV - 3.4%
National Newspapers - 3.6%
Local Newspapers - 3.8%
Local Radio - 4.1%
Spot TV - 8.1%
Total U.S. Advertising: +9.0% 2013 vs 2012

Source: Miller, Kaplan, Arase for DPb media; Kantar Media for all others

DPAA Annual Media Buying and Planning Event Set For November 4th In NYC

The Digital Place-based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, November 4th at the Crowne Plaza Times Square in New York. A record crowd of more than 600 people is expected to attend the day-long event, which will examine critical topics related to Digital Place-based (DPb) media and feature a wide range of dynamic panels and presentations. An expansive, hands-on exhibit hall also will be open to attendees.

The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed-based network executive seeking actionable insights into the rapidly growing digital place-based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

Registration and agenda information for the 2014 Video Everywhere Summit will be unveiled in the coming months.

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report just released by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

•    Challenges in buying digital place-based media

•    Insight into programmatic initiatives aimed at making transactions easier

•    Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Digital Place-based Media Continues Double Digit Growth Rate appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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