Tag Archive for On-the-Go Consumer

VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco

VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco

Gilbarco and VeriFone Partnership Expands Network Reach To More Than 95 Million On-the-Go Consumers

GREENSBORO, NC — Last January, Gilbarco Veeder-Root acquired Outcast Media creating one of the largest digital place-based (DPB) advertising networks at the pump. Gilbarco has announced today that they are partnering with VeriFone Systems, a global leader in secure electronic payment solutions, to further expand its gas station forecourt business. According to Gilbarco, the partnership will create the largest at-pump interactive digital place-based media network in the world reaching more than 95 million on-the-go consumers each month with over 30,000 place-based digital advertising screens.

Outcast Media, Gilbarco’s forecourt media business, and Applause TV, Gilbarco’s gas station TV network, will be merged with VeriFone’s digital media and VeriFone Digital Network (VNET) businesses. The VeriFone Digital Network now spans more than 140 media markets across the U.S. and the U.K., including all of the top 50 U.S. media markets, providing one-to-one, interactive media engagement across more than 50,000 screens in taxis, gas pumps, and convenience stores around the world with the merger of Outcast Media.

VeriFone Media announced last January the launch of a digital taxi top advertising platform in New York City. The network currently includes 100 taxis equipt with high-definition, full-motion video displays. The taxi top network is also capable of running geo-targeted and dayparted advertising campaigns and provides near-real-time updates for sporting events and includes social media integration.

Merger and acquisition activity within the DPB advertising space has accelerated this year. Last June, Rockbridge Growth Equity acquired Gas Station TV, a direct competitor to  Outcast Media. And then in April came news that Captivate Network would acquire the Office Media Network, creating one of North America’s largest in-office professional media networks. Then in May, National CineMedia announced that it will acquired Screenvision, creating the largest cinema advertising network in the US.

Gilbarco Veeder-Root and VeriFone’s partnership will see the two companies collaborate on future fuel dispenser payment platforms to be developed and supplied by VeriFone. The payment solutions will be designed to meet convenience and fuel retailers’ functionality and regulatory needs as well as offer at-pump media advertising and entertainment.

Gilbarco will provide the software and integration solutions, as well as sales and service provider for forecourt payment systems developed under the partnership. The companies will work together to transition the payment electronics in Gilbarco’s global dispenser product lines to VeriFone technology. However, both companies will continue to develop and market their point-of-sale systems for the petroleum and convenience market independently.

“VeriFone’s partnership with Gilbarco, the world’s leading dispenser technology provider, is perfectly aligned with our terminal solutions and commerce enablement strategies and will allow us to offer the best payment and forecourt media solutions on the market to our clients around the globe,” said Paul Galant, CEO of VeriFone. “Our collective expertise and access to consumer insights provide significant business value to our clients, helping them increase sales at the pump and in-store.”

“Gilbarco’s leadership in the convenience and petroleum vertical and VeriFone’s expertise in secure payments and media engagement make this an ideal relationship,” said Martin Gafinowitz, President of Gilbarco Veeder-Root. “Gilbarco has the largest installed base of outdoor payment systems in our industry, and combining our deep knowledge of systems and software integration with VeriFone’s broad payment expertise will greatly benefit our customers.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post VeriFone Media To Lead Digital Gas Station Network In Partnership With Gilbarco appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Global DOOH Revenue Growth Continues to Accelerate

Global DOOH Revenue Growth Continues to Accelerate

Global Revenue for Digital Place Based Networks Grows 8.4% in 2013; Strong Gains By Transit and Healthcare

STAMFORD, CT — Digital out-of-home (DOOH) media will continue to see double-digit growth, according to the latest forecast by PQ Media. PQ Media’s latest report, Global Digital Out-of-Home Media Forecast 2014-18, found that key indicators for the first-half of 2014 are pointing to accelerated growth for DOOH media of 11.3% by year’s end. DOOH advertising spending has been boosted by a combination of global economic momentum, two sporting mega-events, and increased healthcare, political, and transit advertising spending.

According to PQ Media, both developed and emerging markets stuttered in 2013 due to challenges posed by debt issues, asset bubbles, political tensions and slower economic growth. Digital out-of-home (DOOH) media operators defied the economic and political headwinds worldwide grinding out a 9.3% revenue gain to $8.86 billion in 2013. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks, the two largest location categories, were the most affected verticals in 2013.

While global DOOH revenue growth decelerated again in 2013, consumer exposure to DOOH increased at the same rate as in 2012, rising 7.2% to an average of 14 minutes per week. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities. Average consumer exposure is pacing for accelerated 9.5% growth in 2014, driven by higher engagement with newly launched DOOH networks, particularly during the Winter Olympics in Russia and the World Cup in Brazil.

US DOOH media revenues rose at an accelerated 8.7% in 2013, driven by strong growth in healthcare nets, which benefited from new ad dollars related to the Affordable Care Act. DPN revenues increased 9.5%, as the transit and entertainment categories joined healthcare to offset slower growth in retail and cinema. US DBB revenues were up 7.2% in 2013, the lowest growth rate since PQ Media began tracking DOOH.

Asia-Pacific was the largest of the four global regions in 2013, with aggregate revenues of $3.83 billion, fueled by surging growth in Australia and a strong rebound in Japan. The US remained the world’s largest DOOH market, with $2.37 billion in revenues, followed by China at $1.87 billion. The injection of ad spending and new deployments ahead of the World Cup helped Brazil’s DOOH industry grow at the fastest rate, rocketing 41.9%, followed by Australia at 23.6%.

Global Digital Place Based Media Faces Challenges

PQ Media’s forecast defines DOOH media by two major platforms, digital place-based networks (DPN) and digital billboards and signage (DBB). In addition, the forecast includes more than 10 key indoor/outdoor locations, including roadside, cinema, retail, transit, healthcare and entertainment.

DPNs generated 71% of global DOOH revenues in 2013, growing 8.4% to $6.26 billion, a slight deceleration from 2012. Slow-moving economies weighed on cinema, the largest DPN vertical, resulting in several global markets to post revenue declines. Global cinema networks had the worst year in recent memory produced the weakest years on record, although some slack was picked up by US cinema nets, which had their best year since 2010, as well as strong gains by transit and healthcare DPNs.

Although global revenue is on pace for faster growth in 2014, several challenges continue to shadow DPN operators, including issues related to standardized measurement, planning and buying systems, mobile media integration, and operator consolidation and its impact on network scale.

Mergers and Acquisitions Accelerating

“From the Americas to Asia-Pacific, financial transactions involving DPN operators continued unabated in 2013 and the first-half of 2014,” said Patrick Quinn, CEO, PQ Media. “A diverse group of deals were consummated across the vertical spectrum, including cinema, healthcare, corporate and transit networks, reaffirming that consolidation is accelerating and likely to churn for several more years.”

Among the major M&A deals announced in 2013-14 were National CineMedia’s proposed acquisition of Screenvision; Captivate Network’s planned purchase of the Wall Street Journal Office Network; and Cineplex’s acquisition of EK3 Technologies. Notable equity investments included those involving Captivate, GSTV, Mood Media and Eletromidia. And while the enigmatic RMG Networks went public, the esoteric Focus Media went private.

Mobile and Digital Place Based Media

The rapid growth of mobile media has created the proverbial “frenemy” for DPN operators, as it has become imperative to integrate mobile technology into ad campaigns, particularly those aimed at post-Boomer generations. Driving consumer engagement through mobile interactivity will only become more important with each passing year. DPNs are already being squeezed by mobile, with brands increasingly demanding mobile components to their integrated media campaigns.

“To put this juggernaut into perspective, our research indicates that mobile media revenues from the US alone will be larger than the entire global DOOH industry by year-end 2014,” Quinn said, referring to data from PQ Media’s Global Digital Media & Technology Series.

Digital Billboards Revenue Rebounds

Meanwhile, DBB growth slowed for the second consecutive year in 2013, rising 11.5% to $2.6 billion. The sharp deceleration was mainly due to local government rulings that led to digiboards being shuttered in major metros, such as Los Angeles and Moscow. Nevertheless, OOH operators continue to transition static signs to digital for the simple reason that digisigns generate higher revenues and margins.

In addition, digital screens placed in and around transit hubs, sporting venues and busy roadside locations have become must-buys for brands during major sporting events and political campaigns because they reach on-the-go consumers with a combination of dynamic ads and real-time results. For example, the increasing amount of soft money and third-party groups involved in US elections drove double-digit increases in political ad spending on OOH media in 2010 and 2012. DBBs were a key contributor due to their ability to tail

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

ScreenMedia Daily’s report examines the issues surrounding the planning and buying process for Digital Place Based media. Digital Place Based (DPB) media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. DPB media is part of a larger multi-screen campaign planning ecosystem that includes mobile, desktop and television.

Programmatic Buying and Digital Place-based MediaThe report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

•    Challenges in buying digital place-based media

•    Insight into programmatic initiatives aimed at making transactions easier

•    Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Global DOOH Revenue Growth Continues to Accelerate appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

DPB Media Recaptures Lost TV Viewers

DPB Advertising Delivers More Impressions Than Leading Network Primetime Shows

DPB Media Networks Deliver More Ad Impressions Than Leading Network Primetime Shows and Top Basic Cable

NEW YORK, NY — Advertisers looking for greater campaign reach will find the latest DPB Media report by the Digital Place Based Advertising Association (DPAA) of interest. According to the DPAA, Digital Place Based (DPB) networks deliver more ad impressions among 18-49 year-olds on a monthly basis, compared to the top 25 network primetime shows and top 20 basic cable networks. The information is based on an analysis of reported Nielsen data.

DPB Networks vs. Top 25 Primetime Network TV Shows, Adults 18-49 Monthly Impressions*

Monthly DPB Impressions (1) Top 25 Primetime TV Programs (2)
Millions Millions DPB Index
Adults 18-49 619.2 480.4 129

 

DPB Networks vs. Top 20 Basic Cable Networks, Adults 18-49 Monthly Impressions*

Monthly DPB Impressions (1) Top 20 Basic Cable Networks, Primetime (2)
Millions Millions DPB Index
Adults 18-49 619.2 375.5 165

Source:
(1) Nielsen On Location Place-based Video Reports for Top 20 networks; (2) Nielsen for Basic Cable Network Viewers in Primetime (from deadline.com)

“These eye-opening numbers illustrate the ability of DPB networks to extend the reach of television campaigns. Consumers are no longer tethered to their television screens, and so the challenge for advertisers is figuring out how to make sure their video campaigns maintain high levels of effectiveness,” said Barry Frey, president & chief executive officer, DPAA. “As our analysis shows, incorporating DPB media into the video ad mix is one way to recapture those ‘lost’  as well as light TV viewers.”

Scott Marden, vice president, marketing and research, Captivate Network and chairman of DPAA’s research and standards committee, said, “The significant growth in delivery for our industry now provides advertisers the scale they desire, while continuing to provide the quality audience and programming they’ve come to rely on. DPB networks are benefiting nicely from their consistent growth in audience and impressions.”

Digital place based media’s ability to deliver substantial impressions is one of the many topics that will be examined at the DPAA’s 7th annual Video Everywhere Summit on Tuesday, Nov. 4 at Crowne Plaza Times Square in New York.

This year’s event will feature its deepest-ever lineup of ad agency speakers, including  Chris Boothe, chief executive officer, Spark; Martin Cass, chief executive officer, Assembly and MDC Media Partners; Jeff Dow, global executive vice president, digital, data & analytics, SMG; Lori Hiltz, chief executive officer, Havas Media NA; Sallie Mars, senior vice president, chief diversity officer, McCann Worldwide; Anush Prabhu, partner, chief channel planning & investment officer, Deutsch; Jay Sears, senior vice president marketplace development, The Rubicon Project; Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds; Antony Young, president, Water Cooler Group; and Shelley Zalis, chief executive officer, IPSOS OTX.

The Video Everywhere Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place-based in today’s media ecosystem. In addition to the wide range of dynamic panels, presentations and sessions, the Summit will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place-based media.

Registration is open at www.videoeverywheresummit2014.com. The Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

* Methodology for DPAA Analysis of Reported Nielsen data

DPB Impressions: Monthly impressions for the top 20 DPB networks are for typical ad schedules of Nielsen-measured networks included in various Nielsen On Location Place-Based Reports.  Month is defined as 28 days in these reports.

TV Impressions: Monthly impressions for the top 25 primetime TV programs were calculated by multiplying each program’s average audience by four for monthly impressions and summing across the top 25 TV programs (Nielsen, from deadline.com, May 22, 2014 for full 2013/2014 TV season). Monthly primetime impressions for the top 20 basic cable networks were calculated by multiplying each cable network’s average audience by 28 for monthly impressions and summing across the top 20 networks (Nielsen, from deadline.com, December 29, 2013).

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post DPB Media Recaptures Lost TV Viewers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Interactive Network Enables Advertisers to Engage With On-the Go Consumers at Scale Using Mobile and OOH Media

NEW YORK, NY — A follow up on Clear Channel Outdoor’s Connect platform. Last March, we reported on the launch of Connect, an interactive mobile advertising platform that enables seamless campaign integration between out-of-home (OOH) advertising and mobile devices. According to Clear Channel Outdoor, they have completed the rollout of Connect across 29 markets, including 9 of the top 10 U.S. DMAs. With connect, advertisers will be able to reach mobile consumers via out-of-home media and smartphones in integrated campaigns at national scale.

Clear Channel Outdoor’s announcement follows successes with Connect in pilot U.S. markets and in Europe where the product was deployed earlier this year. More than 60 advertisers in the United Kingdom including McDonalds, Google, Aussie Bum, Levi’s and Paramount (Maleficent ad campaign pictured here) have run over 100 mobile-enabled campaigns using Connect. Clear Channel Outdoor has partnered with Blue Bite, a leading mobile-marketing solutions provider, to provide the back-end technology, operations, and sales support for Connect advertisers in the U.S. and Canada.

“Our North American rollout of Connect is the largest deployment of integrated mobile and out-of-home technology ever,” said Suzanne Grimes, President & Chief Operating Officer, Clear Channel Outdoor – North America. “The intersection of mobile and out-of-home is an enormous opportunity for marketers, and Clear Channel Outdoor is excited to continue to lead the way with Connect. Combining the visual impact of out of home with the interactive and data-rich capabilities of mobile will help our clients create more engaging and measurable campaigns to build their brands and achieve their sales goals.”

Clear Channel Outdoor and Blue Bite are looking to make the development and execution of interactive mobile campaigns easier. Connect tags are attached to digital and static panels on pedestrian level outdoor sites with heavy traffic such as street furniture, bus shelters and other advertising structures, also in airports and at other points-of-sale. With Connect, Advertisers have a turnkey solution for interactive campaigns using existing web-optimized content whether they need NFC tags, QR codes or SMS numbers. Clear Channel Outdoor also plans to deploy beacons and other technologies when client demand and consumer benefit arise.

Clear Channel Outdoor and Blue Bite Maleficent ad campaign uses "Connect" interactive platform to reach consumers

Blue Bite will facilitate the consumer experience by delivering appropriate mobile content to each smartphone user who engages based on their location. They will ensure access to information, coupons and transactional opportunities, or facilitate interaction with social media or games. Campaigns can be customized by city, neighborhood, or even individual site.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor Integrates Mobile and OOH Advertising Across US and Canadian Markets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Airports Launches Interactive Charging Station Network

Clear Channel Airports Launches Interactive Charging Station Network

New Digital Out-of-Home Advertising Network Delivers Convenience To Connected Travelers

NEW YORK, NYClear Channel Airports has launched a nationwide digital out-of-home (DOOH) network of interactive charging stations at three of the country’s busiest airports. The new network was developed with Monster Media, an interactive provider of DOOH advertising solutions.

The kiosks allow travelers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues. The each kiosk features built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. The kiosks are ADA compliant and use embedded touch-enabled LED screens.

Ad campaigns can reach across channels by prompting travelers to connect with brands via social media and then email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.

Verizon Wireless’ 4G LTE network will be used to deliver digital advertising to the kiosk network, including messages from Verizon. Clear Channel Airports’ management of advertising programs at ATL, ORD and DFW offer ideal placement for Monster Media’s charging stations.

The Interactive Charging Station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW).

“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”

“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports.

Monster Media has also renewed its interactive digital signage wall agreement with Clear Channel Airports. Clear Channel Airports is a brand division of Clear Channel Outdoor.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Airports Launches Interactive Charging Station Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost's Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media, Mobile Activation and More

NEW YORK, NY — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out-of-Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.

MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves.

Barry Frey, DPAA’s president & chief executive said, “The addition of the MediaPost Digital Out of Home Awards program brings an exciting new dimension to our Video Everywhere Summit and will be a terrific showcase for our industry’s best work.”

As for the additional speakers, Frey said, “This is the deepest lineup of marketing experts that we’ve ever lined up to speak at our Summit. We’re going to hear some very provocative discussions and keen insights on important topics including programmatic, cross-media, digital place based success stories, mobile activation, managing growth and more.”

Kenneth Fadner, chairman of MediaPost, sees a great fit between the DPAA’s Video Everywhere Summit and the 6th Annual Digital Out of Home Awards. “We are delighted to be presenting our awards that evening,” he said. “It should make a great pairing for the industry.”

In addition to announcing its collaboration with MediaPost, DPAA today released the latest list of senior industry leaders who have committed to speak at the event.

New additions to the speaker roster include:

  • Martin Cass, chief executive officer, Assembly and MDC Media Partners
  • Jeff Dow, global executive vice president, digital, data & analytics, SMG
  • Cat Greenleaf, host, “Talk Stoop with Cat Greenleaf” and USA Network Daytime
  • Rob Griffin, executive vice president, global head of digital, Havas Media
  • Lori Hiltz, chief executive officer, Havas Media NA
  • Greg Kahn, chief executive officer, GKmediaBUZZ
  • Anush Prabhu, partner, chief channel planning & investment officer, Deutsch
  • Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds
  • Antony Young, president, Water Cooler Group
  • Julian Zilberbrand, executive vice president activation standards, insights & technology, Zenith

Go to www.videoeverywheresummit2014.com for the full roster of speakers.

The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem and will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place based media. A record crowd in excess of 600 is expected.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post MediaPost Digital Out-of-Home Awards to be Presented in Conjunction With DPAA’s 2014 Video Everywhere Summit appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

CBS Outdoor Buys Van Wagner Billboard Assets

CBS Outdoor Buys Van Wagner Billboard Assets

Acquisition Strengthens CBS Outdoor’s REIT Portfolio Adding 1100 Large Format Billboards

NEW YORK, NYCBS Outdoor (CBSO) has announced that it will acquire Van Wagner’s outdoor advertising businesses for $690 million in cash. CBSO will acquire approximately 1,100 large-format billboard displays in 11 top U.S. markets. Total 2013 revenues of the acquired assets are $206 million.

According to CBS Outdoor, the acquisition will strengthen its REIT asset portfolio with more than 90% of the acquired revenues being derived from REIT eligible assets. In addition, over 95% of acquired revenues will be derived from Top 10 DMAs. CBS intends on financing the transaction with cash on hand and proceeds from the issuance of additional long-term debt resulting in gross leverage of 4.9x. The Company intends to hire personnel from Van Wagner team to sell, service, and grow the Company’s enhanced
outdoor portfolio.

There has been a lot of consolidation in the out-of-home advertising space recently. Last March, JCDecaux announced the acquisition of CEMUSA for 80 million euros ($112,591,000). And last month, Astral Out-of-Home, a division of Bell Media, announced that it will acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton. Astral’s acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary.

CBS Outdoor was not the only company in acquiring Van Wagner’s assets. “Although we’re disappointed that we didn’t win the bidding for Van Wagner, the 21.6x multiple reported in CBS’ presentation this morning is the highest-multiple deal in the out-of-home industry in the last ten years and a great validation of the value of Outdoor,” said David Grabert, SVP, Marketing & Communications, Clear Channel Outdoor.

“We’re very pleased to be announcing an exciting transaction regarding this high quality group of outdoor assets,” said Jeremy Male, Chief Executive Officer. “It’s a unique opportunity that aligns perfectly with our top-market growth strategy and will enhance the scale, quality, and depth of our portfolio which we believe will be great for our advertising partners. Further, we expect the Van Wagner assets to contribute significantly to our REIT operations, driving increased shareholder value.”

Richard Schaps, Chief Executive Officer of Van Wagner, said, “After having spent more than 40 years building Van Wagner’s outdoor advertising business into a leading industry participant, I am delighted to be turning this division over to CBS Outdoor, a great organization with outstanding new leadership who can grow this business into the future. Van Wagner will now focus on building our Sports and Entertainment group as well as our leading Blimp and Aerial division.”

Centerview Partners, Goldman, Sachs & Co., and Peter J. Solomon Company are acting as financial advisors and Jones Day is acting as legal advisor to CBS Outdoor. Wells Fargo has provided committed financing in support of the acquisition. Evercore Partners and Onera Media are acting as financial advisors and Fried Frank Harris Shriver & Jacobson is acting as legal advisor to Van Wagner

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post CBS Outdoor Buys Van Wagner Billboard Assets appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Clear Channel Outdoor To Raise Awareness of Chinese Brands

Clear Channel Outdoor To Raise Awareness of Chinese Brands Using DOOH

Clear Channel Outdoor and BlueFocus Communications Group To Promote Chinese Brands Using DOOH Media

NEW YORK, NYClear Channel Outdoor has announced a multi-year deal with BlueFocus Communications Group (BFCG), one of the largest marketing and communications conglomerates in China. The deal will use Clear Channel’s digital out-of-home (DOOH) assets to promote Chinese brands and raise awareness with US consumers. The BFCG brand campaign will utilize Clear Channel’s Times Square Spectacolor digital billboard as well as major US airports, starting with San Francisco International Airport through Clear Channel Airports. BFCG invested in and founded a brand new company – Beijing Blueskyfall Media Advertising Co., Ltd. to operate this project.

“An increasing number of Chinese cities and commercial brands are eyeing global markets. We recognize their needs for building brands globally, and the U.S. market is essential to the success of any brand with global aspirations,” said Peter Mao, President of BlueFocus Communications Group. “We chose Clear Channel Outdoor as our partner because of their leadership position in the most important U.S. markets including New York’s Times Square, their comprehensive portfolio of solutions, and because of their pioneering success creating consumer engagement with social media and other digital platforms.”

Starting out as a public relations consultancy in 1996 and listed on Shenzhen Stock Exchange in 2010, BlueFocus has developed into a conglomerate specializing in digital marketing, public relations, creative advertising planning/media agency, events management and international communications. BlueFocus clients include Subaru, Lenovo, Samsung, HTC, China Mobile BaiDu and Sino-Ocean. Over the past few years, the rapid growth of BFCG has drawn wide attention from the global communications industry. On the Holmes Report Global Ranking of PR Firms, BFCG has soared from the 75th place in 2007 to the 19th place in 2013; it has won several Gold SABRE Awards and IPRA Golden World Awards.

“BlueFocus boasts a rich history of conceptualizing and executing game changing advertising campaigns for their diverse and prestigious client base,” said Suzanne Grimes, President and COO, Clear Channel Outdoor-North America. “This multi year deal extends our scale and scope and creativity to their global expansion as we collaborate to push the boundaries of out-of-home for BlueFocus’ clients who are seeking to engage with the US audience in even more meaningful ways.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

There has never been a better time for marketers to reach on-the-go consumers. This special report provides detailed information on Digital Place Based (DPB) media and Location-based Mobile (LbM) marketing. Digital Place Based media, also known as Digital Out-of-Home (DOOH) advertising utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside their home with highly targeted messages. Digital Place Based networks typically broadcast targeted content along with advertising in venues that have high dwell time. Location-based mobile and digital place-based media are part of a larger multi-screen campaign planning ecosystem that includes desktop and television.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Clear Channel Outdoor To Raise Awareness of Chinese Brands appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Gas Station TV Acquired by Rockbridge Growth Equity

Gas Station TV’s Place-based Video Advertising Network Reaches More Than 50 Million Viewers Per Month Across 42 States

Gas Station TV’s Digital Place-based Advertising Network Reaches More Than 50 Million Viewers Per Month Across 42 States

DETROIT, MI — Consolidation in the digital place-based (DPb) advertising space has accelerated over the last several months. Last January, Outcast Media, one of the largest digital-place-based advertising networks at gas pumps was snapped up by Gilbarco Veeder-Root combining Outcast Media’s network with Gilbarco’s c-store-based Applause TV. Then in April came news that Captivate Network would acquire the Office Media Network, creating one of North America’s largest in-office professional media networks. Today comes news that Rockbridge Growth Equity, LLC, a Detroit-based private equity firm, has signed a purchase agreement to acquire Gas Station TV (GSTV), one of the fastest-growing place-based advertising networks at gas pumps—and a direct competitor to Outcast Media.

Founded in 2006 and located in Birmingham, Michigan, GSTV is one of the largest place-based video advertising networks in the United States reaching more than 50 million viewers at gas pumps each month. GSTV’s viewership has continued to grow and solidify video advertising at the pump as an exemplary platform for brands to reach on-the-go consumers. GSTV’s place-based screens engage and influence  consumers with exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV, and AccuWeather at fuel retailers across the country.

Rockbridge Growth Equity is leading the transaction. Other investors include Falcon Investments and Michigan Growth Capital Partners, co-managed by Grosvenor Capital Management and Beringea. The deal is expected to close in the coming weeks pending regulatory approval. Barclays PLC served as the exclusive financial advisor to GSTV. RBS Citizens arranged the senior debt facilities in partnership with First Merit and Flagstar Bank.

Rockbridge was founded in 2007 by partners Brian Hermelin, Kevin Prokop and Dan Gilbert, who is also founder and chairman of Rock Ventures LLC and Quicken Loans Inc. The firm invests in companies that specialize in financial and technology services, as well as digital media and consumer-direct marketing.

“Investing in an industry-leading and growing company like GSTV is a natural fit for Rockbridge,” said Prokop, who also serves as managing director. “GSTV’s management team have proven video at the pump to be a successful media growth category, and GSTV has emerged as the clear leader in the space.”

GSTV has grown its gas station network from a five-station pilot in Dallas to more than 2,600 stations in 42 states. The company has increased its revenues 35 percent annually since 2009. In addition, GSTV has tripled its advertiser base and counts numerous Fortune 500 companies in the automotive, retail, consumer packaged goods, and personal finance industries among its clients.  The partnership will leverage the Rock Ventures Family of Companies’ expertise in technology, marketing services and digital media to further accelerate growth.

Gas Station TV Acquired By Rockbridge Growth Equity

“Partnering with Rockbridge empowers us to build upon our leadership position in the industry and bring a GSTV screen to every community in the country,” said David Leider, GSTV CEO. “Together with Rockbridge we’ll continue to drive strong return on investment for our advertisers and gas station retailers, while providing an exceptional content experience for our viewers.” David Leider leads GSTV along with the management team of Stephen Kuehn, CFO and COO, and Mo Alcaptan, Executive Vice President.

“We were happy to help support Rockbridge Growth Equity in their acquisition of Gas Station TV. The transaction represents an important milestone for another rapidly growing Michigan firm,” said Beringea senior managing director and co-founder Charles Rothstein. “With its expanding network of locations and advertisers, GSTV presents an exciting investment opportunity.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Gas Station TV Acquired by Rockbridge Growth Equity appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Screen Shifting Increases, But Behavior Varies With Content and Device Type

Multiple Device Usage On the Rise, But Behavior Varies With Content and Device Type

Faster Network Access Combined With Multiple Device Ownership Fueling Cross-Screen Behavior, Mobile Only Usage Accelerates

BALTIMORE, MD — Faster network access across the globe along with access to multiple devices is accelerating screen shifting behavior. A new study reports that more than 70 percent of people now access the Internet using both mobile and desktop computers, up from 63 percent a year ago, due to consumers’ increased comfort moving across a number of devices to stay connected and consume content, according to a report by Millennial Media and comScore.

Millennial Media’s study, Cross-Screen Consumer Behavior Decoded, explores how demographics, content, and time of day influence cross-screen consumer behavior. The study analyzed cross-screen behaviors and content consumption among four key demographic groups: 18- to 24-year-olds, men aged 25-49, women aged 25-49, and people over the age of 50. Among the study’s findings include:

  • Mobile-only users ages 18-24 grew six percentage points in the last year, while their time spent on smartphones grew 20 percent.
  • The number of mobile users aged 50+ grew 17 percent, while the number of 50+ desktop-only users decreased by the same amount.
  • Mobile-only users have grown at nine times this rate, while desktop-only users have decreased 45 percent during the same period. Internet use continues to expand – up four percent since April 2013 to 201 million users.

“The challenge for marketers is to understand how to communicate effectively with today’s cross-platform customers and uncover the right opportunities to reach them,” said Mollie Spilman, EVP, Global Sales and Operations at Millennial Media. “Our cross-screen report is designed to educate the industry on user behavior and how to best reach audiences as they move across screens throughout the day. To be successful marketers, we must create consistent experiences, independent of the media we use in our daily lives.”

Buyers See Smartphones, Tablets, and PCs as a Single Continuum of Connected Devices Separated Primarily By Screen SizeThe study also reveals that cross-screen behavior varies dramatically by the type of content consumed:

  • More than 60 percent of online time spent with weather content occurs on a smartphone. Other top smartphone content usage includes Streaming Radio (79%), Games (79%, and Social Media (61%).
  • Eighty percent of time spent with B2B content is still accessed on a desktop. Other top desktop content types include Business/Finance (62%) and Sports (56%).

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Screen Shifting Increases, But Behavior Varies With Content and Device Type appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

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