Tag Archive for Place-based Media

Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks

Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks

Network A to Provide Original Action Sports Content to Zoom Media’s Digital Place-based Networks

NEW YORK, NYZoom Media has announced a content partnership with Network A, an action sports and adventure network, to provide content on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.

Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: Tuerck’d, showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, Garage Tours, where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and Alana: Surfer Girl, which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

The relationship will offer an opportunity for Network A programming to reach more than 48 million viewers monthly. Additionally, Zoom Media and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.

“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” said Patrick West, Zoom’s Executive Vice President of Creative Services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”

“Zoom Media’s distribution network extends Network A’s consumer reach beyond the premier digital experience,” said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, parent company of Network A. “In addition to providing original content, we’re also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience.”

Zoom Media & Marketing is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the US Zoom’s fitness network operates in over 140 markets. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Zoom Media and Network A Form Content Partnership for Fitness and Nightlife Networks appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Digital Place-based Media Continues Double Digit Growth Rate

Digital Place-based Media Continues Double Digit Growth Rate

Digital Place-based Media Revenue Growth Rate for 2013 Far Exceeds Overall U.S. Ad Industry

NEW YORK, NY — Digital place-based media ad revenue rose by 13% in 2013 versus the same period last year, according to the Digital Place-Based Advertising Association (DPAA). The sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.

Miller, Kaplan, Arase,  a CPA firm that provides market revenue analysis for the radio, television, newspapers and out-of-home media sectors, found that advertising revenue for the digital place-based sector grew by 13.0% in 2013 over 2012. Miller, Kaplan’s study aggregated data from 31 digital place-based networks, that included both DPAA members and non-members. According to Kantar Media, the U.S. ad industry overall grew by 0.9%.

For 2014, MyersBizNet forecasts a continuation of double-digit growth with a 12.6% gain projected for digital place-based media, elevating industry ad revenues to $1.07 billion. With cinema factored in, this figure rises to $1.9 billion, according to the Myers projection.

“The advertising industry is realizing the video and digital benefits that our networks bring fit firmly within today’s consumer and marketing world, and media forecasters like MyersBizNet expect to see strong increases continue in 2014,” said Barry Frey, president & CEO, DPAA. “In today’s ‘Video Everywhere’ world, marketers need a presence on all screens and not just television. Digital place based media has emerged as an important element of this video media mix because of its ability to reach on-the-go consumers, often at or near point-of-purchase.”

Advertising Revenue Growth by Media Type

Media 2013 vs 2012 Growth (%)
Internet (Display) + 15.7%
Digital Place-based + 13.0%
Cable TV + 7.3%
Outdoor + 4.4%
Consumer Magazines + 2.6%
TV Syndication (National) +0.5%
National Spot Radio - 3.3%
Network TV - 3.4%
National Newspapers - 3.6%
Local Newspapers - 3.8%
Local Radio - 4.1%
Spot TV - 8.1%
Total U.S. Advertising: +9.0% 2013 vs 2012

Source: Miller, Kaplan, Arase for DPb media; Kantar Media for all others

DPAA Annual Media Buying and Planning Event Set For November 4th In NYC

The Digital Place-based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, November 4th at the Crowne Plaza Times Square in New York. A record crowd of more than 600 people is expected to attend the day-long event, which will examine critical topics related to Digital Place-based (DPb) media and feature a wide range of dynamic panels and presentations. An expansive, hands-on exhibit hall also will be open to attendees.

The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed-based network executive seeking actionable insights into the rapidly growing digital place-based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

Registration and agenda information for the 2014 Video Everywhere Summit will be unveiled in the coming months.

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report just released by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

•    Challenges in buying digital place-based media

•    Insight into programmatic initiatives aimed at making transactions easier

•    Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Digital Place-based Media Continues Double Digit Growth Rate appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Digital Place-based Advertising Association Broadens Member Benefits Adding Two Exclusive Programs

Digital Place Based Advertising Association Broadens Member Benefits Adding Two Exclusive Programs

Collaboration With Nielsen Provides DPAA Members With Exclusive Training and Adviews Data Sets

NEW YORK, NY — The Digital Place-based Advertising Association (DPAA) announced today that it will be collaborating with Nielsen to create two programs exclusively for DPAA members.

The first of the programs is the DPAA-Nielsen Service Bureau that will offer solutions from several Nielsen syndicated data sets to DPAA member networks with a limited license. The Service Bureau provides DPAA member networks with data resources and analyses on an ad hoc basis, allowing them to focus on growing their sales and marketing toolkits while creating compelling, research-backed sales stories that demonstrate value to advertisers. DPAA members will be able to use Nielsen Scarborough data through PrimeLingo and MonitorPlus data through Adviews.  Reports will be made available in a sales planner-ready format.

The second service is the DPAA-Nielsen Digital Diploma Series Training Program. The Nielsen training team will provide a series of training webinars and insights, educating DPAA member networks on how to use qualitative and quantitative data sets across all media as part their daily sales process. These complimentary trainings will begin in second quarter for DPAA member networks.

“This relationship with Nielsen represents a tremendous opportunity for DPAA member networks, in terms of revenue opportunities, efficient access to syndicated databases, and enhancement of member knowledge base. We are pleased to add this to our growing list of member benefits,” said Barry Frey, president and chief executive officer, DPAA.

“In joining forces with the DPAA, Nielsen is committed to supporting this growing sector,” said George Brady, vice president, client services, Nielsen On Location. “Networks will have the ability to connect media consumption, consumer buying patterns and commercial ad spending in an efficient manner. These comprehensive local insights are paramount to any marketing strategy, and in showing the value of an audience to a brand’s bottom-line. And, by providing a complimentary training program, networks will have the knowledge needed to leverage the rich variety of research resources available today.”

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

  • Challenges in buying digital place-based media
  • Insight into programmatic initiatives aimed at making transactions easier
  • Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Digital Place-based Advertising Association Broadens Member Benefits Adding Two Exclusive Programs appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

JCDecaux UK Launches National DOOH Network

JCDecaux's SmartScreen, an insight-driven network of 400 digital signage screens at the largest Tesco stores in the UK.

JCDecaux’s Channel 6 Network To Grow To 1,400 Digital Signage Screens Across Retail and Transportation Hubs

UNITED KINGDOMJCDecaux UK has announced the rollout of a national DOOH network consisting of 1,400 digital signage screens by the end of 2014. The DOOH network, known as Channel 6, will be located in major retail and transport hubs across the UK. The new network will enable brands to deliver active screen-based communications in retail, with the opportunity to target out-of-home audiences who are also shopping and searching via smartphone.

JCDecaux also unveiled SmartScreen (pictured above), an insight-driven network of 400 digital signage screens at the largest Tesco stores in the UK. SmartScreens are powered by dunnhumby insight, a leading customer science company and a wholly owned subsidiary of Tesco PLC, the SmartScreens will enable optimized scheduling based on audience behavior and sales. According to JCDecaux , research shows that the SmartScreen increased sales more than 9% compared with non-digital posters at supermarkets.

SmartScreen uses JCDecaux’s proprietary scheduling system called CAPTAIn that optimizes content on SmartScreen to deliver a brand’s campaign across the network by automatically increasing or reducing the frequency of a campaign’s display, targeting customers according to their shopping behavior. CAPTAIn accesses audience insight to display creatives at the optimal time for each individual campaign.

“Outdoor’s role is changing as we continue to develop our screen based advertising. Our investment has provided a new digital channel with national reach and if we were a commercial TV channel we would have the fifth biggest weekly reach in the UK. The time is now right to highlight our national screen based channel in the active space – Channel 6,” said Spencer Berwin, JCDecaux UK, Managing Director, Sales.

Channel 6 was first unveiled to an audience of industry leaders on the Channel 6 stage at Advertising Week Europe on Monday 31st March, as part of the discussions for the future landscape of media, advertising, creative and content.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post JCDecaux UK Launches National DOOH Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Hunger Games Interactive DOOH Campaign Reaches 5 Million Shoppers

Hunger Games Catching Fire Interactive DOOH Campaign Reaches 5 Million Shoppers

Hunger Games Catching Fire Campaign Combines Digital Out-of-Home Advertising With Mobile Interactivity

AUSTRALIA — Australia’s largest place-based, interactive DOOH campaign has been launched by oOh! Media to promote the release of The Hunger Games Catching Fire on DVD. Village Roadshow, a major film and DVD distributor, utilized oOh! Media’s network of digital out-of-home displays equipped with tap or scan mobile technology at Westfield shopping centers across Australia’s Eastern Seaboard along with 142 static display panels nationally. oOh! Media has integrated NFC and QR code mobile connectivity at nearly 7,000 place-based sites across their networks in Australia and New Zealand.

In addition to tap and scan mobile connectivity, the campaign also utilized mobile gaming technology to increase shopper engagement and social media sharing. Whenever a shopper taps or scans their mobile device to access the Catching Fire memory  game, all the digital panels running the campaign within a single Westfield center location are activated and appear to catch on fire.

Hunger Games Catching Fire Campaign Combines Place-based Digital Out-of-Home Media With Mobile Interactivity

The campaign enticed shoppers to play the game with a daily chance to win a $200 Westfield shopping voucher for the fastest player, but also encourages them to share the game via social media giving them and their friends the chance to win a $1,000 Westfield voucher.

“Agencies are realizing just how powerful interactive retail advertising is to engage with shoppers and drive awareness away-from-home and online,” said Blair Hamilford, oOh!’s Commercial Director Sales-Retail. “Village Roadshow’s advertising uses digital panels and tap or scan technology to go a step beyond awareness, by engaging with shoppers, and then taking a further step by encouraging online sharing. oOh! developed the concept of the memory game and developed the back-end systems to take the campaign well beyond the consumers’ first contact with the digital panel.”

The two week campaign kicked off last week across 77 digital and static Tap or Scan enabled panels in Westfield shopping centers across Australia’s eastern seaboard and 142 static panels nationally.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Hunger Games Interactive DOOH Campaign Reaches 5 Million Shoppers appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Zoom Media Reports Healthy Revenue Increase

Zoom Media's Fitness Network Grows To More Than 2,300 Venues Across 140 DMAs

Zoom Media Announces 41% Year Over Year Revenue Increase; Fitness Network Grows To More Than 2,300 Venues Across 140 DMAs

NEW YORK, NYZoom Media has announced that their 2014 Q1 revenue increased by 41% compared with 2013 Q1. Zoom Media and Marketing is a leader in the digital fitness media sector and operates one of the largest and fastest-growing digital place-based (DPb) media companies.

According to Zoom, the company has seen strong growth across all areas of its business, especially in their ZoomFitness network, now the world’s largest health club digital media network. The network has grown to include more than 2,300 health club and fitness venues in over 140 DMAs, reaching active and affluent consumers. In addition, ZoomSocial, a digital media network that includes more than 2,000 bars and clubs, has seen an increase in experiential offerings that including murals and product sampling.

“Health clubs are the perfect environment for brands to engage a stellar audience,” said Thomas Link, Zoom’s Senior Executive Vice President of Sales & Marketing. “And our solution based selling model is really resonating with our client and agency partners.”

Zoom Media & Marketing’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom also offers murals, product sampling and experiential marketing programs.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Zoom Media Reports Healthy Revenue Increase appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Record Crowd Expected To Attend 2014 Video Everywhere Summit, Digital Place-based Media’s Most Important Event of the Year

2014 DPAA Video Everywhere Summit To Focus On Relationship Between Mobile and Digital Place-based Media

DPAA’s Video Everywhere Summit To Focus On Relationship Between Mobile and Digital Place-based Media

NEW YORK, NY — The Digital Place-based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, November 4th at the Crowne Plaza Times Square in New York. A record crowd of more than 600 people is expected to attend the day-long event, which will examine critical topics related to Digital Place-based (DPb) media and feature a wide range of dynamic panels and presentations. An expansive, hands-on exhibit hall also will be open to attendees.

Last year’s Video Everywhere Summit featured a powerful speaker lineup. The day opened with a special appearance by celebrity journalist Cat Greenleaf, host of “USA Daytime” and the Emmy Award-winning “Talk Stoop with Cat Greenleaf,” and was followed by an all-star roster of speakers including David Verklin of Calera Capital, Phil Cowdell of GroupM, Bob Liodice of the ANA, David Krupp of Kinetic, Rupert Day of tenthavenue, and an interview conducted by Frey with Ken Auletta, columnist for The New Yorker and author of numerous books on media including “Googled: The End of the World as We Know It” and “Three Blind Mice: How the TV Networks Lost Their Way.”

“Our CEO, Barry Frey and his team are doing a spectacular job of bringing digital place-based media to the fore as an important part of the Video Everywhere conversation,” said François de Gaspé Beaubien, Chairman of DPAA. “Consumers are spending more of their time outside of the home and digital place-based media is proving to be an effective part of the plan to engage them. The seminal place to come up to speed on consumer behavior and DPb usage is at the annual Video Everywhere Summit, which received rave reviews last year and is now poised to achieve new heights in terms of attendance as well as content and learnings.”

Frey said, “We plan to expand the scope of Video Everywhere this year to include a look at the relationship between mobile and digital place-based and how advertisers are using the two in concert in their campaigns.”

The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed-based network executive seeking actionable insights into the rapidly growing digital place-based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.

Registration and agenda information for the 2014 Video Everywhere Summit will be unveiled in the coming months.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Record Crowd Expected To Attend 2014 Video Everywhere Summit, Digital Place-based Media’s Most Important Event of the Year appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Federal Heath Sign and ScreenScape Networks to Offer Joint Media Solution

Federal Heath Sign and ScreenScape Networks to Offer Joint Media SolutionFederal Heath Sign Company LLC today announced a joint initiative with ScreenScape Networks Inc. to offer its customers a full service, single source solution for place-based media. The partnership combines the industry leading product and services of Federal Heath, needed to deploy the physical equipment across a national network of retail locations, with the internet-style […]

Adspace Networks Selected As Sales Partner for Elevate Digital’s Mall Network

Adspace Networks Selected As Sales Partner for Elevate Digital’s Mall Network - ScreenMedia Daily

Chicago-based Technology Company Partners with Adspace to Sell Ad Inventory Across Growing Network of Interactive Mall Displays

CHICAGO, ILAdspace Networks has been selected as an exclusive sales partner by elevate DIGITAL, a leading developer of street-level digital technology, to represent elevate’s growing inventory of interactive mall displays. Adspace will sell both traditional digital and interactive advertising across elevate’s network of 400 digital displays currently being deployed at 40 shopping malls across the United States.

Adspace Networks’ digital mall network currently reaches more than 48 million individuals each month through digital video advertisements. With elevate, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.

elevate’s free-standing units have an interactive screen on one side, and a traditional non-interactive screen on the other side. Adspace will add the non-interactive screens to its digital mall-based video advertising inventory, and will also offer advertisers the opportunity to develop content for elevate’s interactive screens. The interactive screens are equipped to easily share content with mobile devices and social media, allowing anyone to takeaway information while on-the-go.

“By bringing interactive technology and media to the top mall locations in the country, we’re able to make the shopping experience truly engaging,” said George Burciaga, CEO and founder of elevate DIGITAL. “Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media.”

“Through this partnership, Adspace will expand its footprint to 234 Class A malls in 53 markets, representing 68 percent of the U.S.,” said Eric Steinert, EVP, Business Development, Adspace Networks. “This expansion provides our clients with even greater reach, while also allowing them to increase engagement through interactive functionality.”

The elevate DIGITAL street-level network is already active at high-traffic locations in Chicago, Las Vegas and Milwaukee.

Free 10 Page Report Aimed at CMOs, Media Strategists, and Digital Place-based Network Operators Provides Insight Into Programmatic Buying Solutions for Digital Place-based Advertising

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space.

Programmatic Buying and Digital Place-based MediaA new report by ScreenMedia Daily examines the issues surrounding the planning and buying process for digital place-based media. The report, Programmatic Buying and Digital Place-based Media, is aimed at CMOs, media strategists, and digital out-of-home operators, and provides insight into how programmatic buying solutions can help make the medium easier to transact.

Highlights from this report include:

  • Challenges in buying digital place-based media
  • Insight into programmatic initiatives aimed at making transactions easier
  • Q&A with industry thought leaders surrounding programmatic buying

Download your free copy here

The post Adspace Networks Selected As Sales Partner for Elevate Digital’s Mall Network appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Lyle Bunn achieves major milestones

Lyle Bunn achieves major milestonesLyle Bunn, place-based media analyst, advisor and educator announced the surpassing of several milestones in his providing services related to digital signage and place-based screenmedia. Bunn has helped to train 10,000 professionals, advised over 300 organizations, brands and networks in their media planning and optimization, and has had over 280 articles and whitepapers published. Lyle […]

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