Network A to Provide Original Action Sports Content to Zoom Media’s Digital Place-based Networks
NEW YORK, NY — Zoom Media has announced a content partnership with Network A, an action sports and adventure network, to provide content on Zoom Media’s video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.
Network A’s action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: Tuerck’d, showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, Garage Tours, where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and Alana: Surfer Girl, which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.
The relationship will offer an opportunity for Network A programming to reach more than 48 million viewers monthly. Additionally, Zoom Media and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.
“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” said Patrick West, Zoom’s Executive Vice President of Creative Services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”
“Zoom Media’s distribution network extends Network A’s consumer reach beyond the premier digital experience,” said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, parent company of Network A. “In addition to providing original content, we’re also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience.”
Zoom Media & Marketing is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the US Zoom’s fitness network operates in over 140 markets. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards.
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