Tag Archive for Retail

IAdea Signboard in Leading Supermarket?

Digital signboard on retail shelf

An industry friend passed us a link to the following graphics, which he believes looked exactly like an IAdea digital signboard at work. We'll let you be the judge of that.

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Cineplex To Add Digital Mall Network Across Canada

Cineplex To Add Digital Place-based Mall Network Across Canada

Cineplex Moves Into Mall Space Adding 10 Shopping Centers Venues in Partnership With Oxford Properties Group

TORONTO, ONTARIOCineplex Digital Media is expanding their digital place-based footprint into mall venues through a new partnership with Oxford Properties Group. The collaboration will add 10 high-traffic shopping centers to Cineplex’s digital place-based portfolio across Canada and place Cineplex in direct competition with Pattison Outdoor’s Digital Mall Network and Neo Traffic.

Mall venues are one of the strongest and most competitive categories for digital place-based advertising networks. In fact, digital place-based mall network’s reach can often exceed that of broadcast television. In the Canadian market, Pattison Outdoor’s Digital Mall Network reach exceeds 5.5 million consumers each week at 42 shopping malls across Canada. And Neo Traffic runs one of the largest digital place-based mall networks in Canada across 18 DMAs. According to Neo,  more than 80 % of the Canadian population visits a shopping center every 4 weeks. In the US, Adspace Digital Mall Network dominates the digital place-based mall space with a network of more than 2800 screens at 206 shopping malls. Adspace’s reach exceeds 158 million shoppers each month, reaching more than 60% of the U.S. population.

Installation of Cineplex Digital Media’s new mall network will begin in the fall of 2014. Cineplex will be responsibile for the deployment, media sales, and ongoing operation and maintenance of the new network. Cineplex currently operates several digital place-based networks in movie theatre lobbies and office building concourses in Calgary, Ottawa, Toronto, and Vancouver. Cineplex recently partnered with Tim Hortons to rollout TimsTV, one of the largest digital place-based networks in the Canadian restaurant sector.

“Place-based digital ecosystems are the next evolution of digital interaction with customers,” said Fab Stanghieri, General Manager, Cineplex Digital Media. “The system provides audiences with a seamless, integrated experience and enables venues and brands to leverage the power of multi-channel marketing and advertising platforms to engage consumers and drive retail traffic. Cineplex is proud to partner with Oxford in developing this world-leading customer experience.”

Cineplex’s mall network will integrate digital signage screens, social media, mobile and experiential technologies to help brands influence purchasing decisions. From the moment shoppers enter a shopping center the network will provide information about Oxford’s properties, programs, and merchants, as well provide entertaining and relevant lifestyle content. Oxford Properties Group portfolio includes approximately 50 million square feet of office, retail, industrial, multi-family and hotel properties.

“At Oxford, we are committed to delivering the best experience to our customers in every interaction, every day,” said John Giddings, Vice President, Oxford Properties. “In our shopping malls, this commitment extends from our properties, to our retail selection, to our team members. With the introduction of the new place-based digital ecosystem, Oxford and Cineplex are able to extend the customer experience one step further, delivering an unparalleled, engaging experience to our customers.”

Smartphones, Tablets, and Easy Connectivity Are Changing Shopping Behavior Requiring Retailers To Adopt New StrategiesParticipating Oxford Properties malls include: Yorkdale Shopping Centre, Toronto, Ontario; Square One Shopping Centre, Mississauga, Ontario; Scarborough Town Centre, Scarborough, Ontario; Upper Canada Mall, Newmarket, Ontario; Hillcrest Mall, Richmond Hill, Ontario; Edmonton City Centre, Edmonton, Alberta; Kingsway Mall, Edmonton, Alberta; Southcentre Mall, Calgary, Alberta; Les Galeries de la Capitale; Les Promenades Gatineau, Gatineau, Quebec.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Cineplex To Add Digital Mall Network Across Canada appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store

Oakley’s NY Flagship Store Features Ceiling Mounted Digital Signage Display

Oakley’s Eye Candy Features 27 Digital Signage Screens Suspended Across the Length of the Retail Space

NEW YORK, NY — New York real estate commands premium prices, so every square foot counts when developing a new retail concept. Utilization was a big consideration with the latest retail concept just launched by Oakley, a leading a sport and lifestyle brand. Oakley has just opened a new 6,800 square foot flagship store at 560 Fifth Avenue that features a ceiling mounted multimedia installation that consists of 27 high resolution digital signage screens that are suspended across the length of the ceiling. By using a ceiling mounted installation all of the store’s valuable wall and floor space remained available for sales and merchandising.

The Oakley’s multimedia installation was developed by Moment Factory, a new media and entertainment studio specializing in the conception and production of multimedia environments. Moment Factory worked in collaboration with SITU Fabrication, a Brooklyn-based digital fabrication studio, and Fulkra, a Los Angeles-based technology integrator.

According to Moment Factory, the multimedia installation’s shifting angles and surfaces create anamorphic tricks that play with the viewer’s perception of the retail space and the decomposition of the video across the surface of the screens. The screen content is divided into four segments that run in alternating patterns and rhythms according to store hours and activity on 5th Avenue. Manhattan is a media-saturated environment, so each segment was designed to draw in customers from the city’s busy streets. Rolling transitions merge footage of Oakley’s performance athletes with complex layers that reveal over time as consumers experience the installation.

Moment Factory’s concept had to successfully fit within the existing architectural design, while also expressing the brand’s strong connection to technological innovation. The installation’s physical design took inspiration from the exterior storefront architecture – featuring large pleated metal components. The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance.

The Oakley retail project follows Moment Factory’s successful participation in the launch of Oakley’s “Disruptive by Design” campaign in Los Angeles in February 2014. Through this new global marketing initiative, Oakley aimed to celebrate its legacy and culture of disruption, and set out their blueprint for future innovation.

Moment Factory was also involved with the newly renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX). LAX’s Tom Bradley International Terminal has been under construction for more than 3 years at a cost of $737 million. In addition to expanding capacity and passenger amenities the new terminal has been outfitted with the latest in multimedia entertainment technology. The company was commissioned by Los Angeles World Airports to work in collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the content producer for seven media features at the new Terminal. The end result is one of the largest immersive multimedia system of any airport in the Americas.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Oakley’s Multimedia Ceiling Invites Shoppers to Explore NYC Retail Store appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Digital signage set to take the podium at Scala Conference in London’s Olympic Park

Digital signage software provider Scala Inc. will offer various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which will take …



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Mobile marketing firm buys digital signage network, eyes medical marijuana industry

Mobile technology and marketing company SinglePoint Inc. announced it has signed a letter of intent to purchase Drive Media Network LLC's existing digital signage network. SinglePoint also …



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GNC Turkey mixes up a digital signage supplement

Vitamin and health supplements chain GNC is deploying a Tripleplay-hosted digital signage solution, TripleLite, at 70 of its retail outlets across Turkey, according to an announcement from London-…



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Retailer launches Oman’s largest digital signage network

Anzyma, a digital solutions company in the Sultanate of Oman, has deployed the country's largest digital signage network across all 70 Omantel retail outlets, powered by Scala, according to an …



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Can Enplug Crack The Social Media Sharing Code For Retailers?

Can Enplug Crack The Social Media Code For Retailers?

Enplug’s Platform Aims To Help Retailers By Tapping Into Hyper-Local Marketing and Social Media Sharing Trends

LOS ANGELES, CA — Installing digital signage in a retail setting comes with it’s own set of challenges. It’s been more than a decade since retailers first started using digital signage displays and it’s clear that some installations work better than others depending on a retailer’s overall concept, physical space, traffic, and visual merchandising strategy. One of the most challenging environments for digital signage to compete within is the restaurant, bar and cafe space. The issue is attention. Consumer behavior within these environments presents its own set of challenges that makes it difficult for digital signage displays to get noticed. Most people are not looking at digital signage screens in restaurants, they’re looking down at their mobile device or they’re focused on conversations around them.

Despite these challenges there are companies that are breaking through and connecting with people in these environments that include Buzztime Entertainment, a social gaming platform that features trivia and games and a new Culver City-based start-up called Enplug. Enplug has developed a plug-and-play platform that enables businesses to install an interactive digital signage screen with little setup and integrate social media interactions with their customer base. Enplug’s displays aggregate a business’s social media channels such as Twitter, Facebook, Yelp, Foursquare, or Instagram and display the content in real-time using a business’s custom hashtag. Enplug’s cloud-based solution enables retailers to update the displays directly through the company’s website, so changing content or adding a new social media feed to a sign can be self administered.

Enplug Platform Taps Into Hyper-Local Marketing and Social Media Sharing Trends

Enplug’s platform is different in that the screens are mounted vertically with the content divided into four separate zones. Each zone provides a specific area for businesses to run promotional messages along side social media content. Customers can interface directly with the screens using their own mobile devices. According to Enplug, their screens have helped businesses increase social media engagement by as much as 500% within the first month of installation.

“We’re transforming today’s digital displays from one-way communication channels to intelligent, two-way communication platforms,” said Nanxi Liu, CEO, Enplug. “Our technology helps improve a business’s in-store customer experience, increase sales, and create stronger engagement. Every client also has access to Enplug’s online analytics platform, enabling them to track and measure the impact of their social display.”

Enplug’s $149 per month, per screen, starter package shows sponsored advertising in addition to a venues own custom content, however advertising that competes directly with a business that uses Enplug’s platform will not be shown. Businesses can select the more expensive non ad-supported Pro option or buy an enterprise solution that shows no ads and provides a license for an unlimited number of digital signage screens. Enplug also offers analytics and monitoring as an option in their higher priced Pro and Enterprise level solutions.

Enplug’s platform is currently installed in approximately 300 locations in 40 cities across the country. The majority of businesses are restaurants, bars and fitness centers around the San Francisco Bay Area and Southern California. Their clients include Rok Sushi Kitchen, Coffee Bean & Tea Leaf cafes, Amoeba Music record stores, Arco AM/PM convenience stores, and a Beverly Hills Porsche dealership.

Enplug also announced last week that it raised an additional $2.5 million in funding. Notable investors including Oaktree Capital Co-Founder Larry Keele, Juniper Networks Founding Member Rasoul Oskouy, Idealab Founder Bill Gross, Former AT&T President and CTO Hossein Eslambolchi, Interscope Executive Vice President David Cohen, Lightspeed Venture Partners Managing Director Justin Caldbeck, Atom Factory CEO Troy Carter, Activision Co-Founder Howard Marks, DominateFund, zPark Venture, and Amidi Group.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingTraditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. Consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify. Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital place-based (DPb) media is unique because it intercepts on-the-go consumers with relevant, highly targeted messages as they move through the day. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DPb Media

Download your free copy here

The post Can Enplug Crack The Social Media Sharing Code For Retailers? appeared first on ScreenMedia Daily, the source for Digital Out-of-Home Media and Location-based Mobile Advertising News

Thierry Mugler gets ‘Alien’ virtual assistant

French luxury fragrance brand Thierry Mugler, part of the Clarins Fragrance Group, has deployed the world's first full-height Tensator Virtual Assistant to promote the launch of its "Alien …



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QSR, retail partnerships highlight Q1 for ComQi digital signage

Marketplace momentum from emerging partnerships focused on vertical markets and enterprise opportunities highlight a strong Q1 and continuing 2014 outlook for shopper engagement technology firm ComQi,…



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