Tag Archive for Social Media

Amazon intros hashtag purchases on Twitter

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon shopping cart using the micro-blogging service, according to multiple reports. Twitter users can add …



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The rise of the millennial and what it means for retail

314599.png Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of …



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Loyalty limelight: Lancôme Elite Rewards

138017.png Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-…



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Infographic: Think Mobile First

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To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.



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Sears update connects shoppers with store associates, crowdsources Q&A

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and www.ShopYourWay.com, the Get Advice …



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HSN, Disney announce marketing partnership

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent," "Cinderella," and "The Hundred-Foot Journey." …



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ScanLife app joins SessionM mobile loyalty network

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on …



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Sephora bringing ‘experiential beauty environment’ to Coachella music festival

Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection Beauty Studio. The 40-foot-square tent …



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A boutique approach to loyalty, in four steps

138017.png When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four …



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Study finds retailers shifting biggest share of marketing budgets to mobile

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes Lifecycle Marketing. In Q4 of 2013, Yes …



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